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Iteris Launches Vantage SmartSpan Video Detection for Span Wire Intersections



  Iteris Launches Vantage SmartSpan Video Detection for Span Wire
  Intersections

Business Wire

SANTA ANA, Calif. -- January 22, 2013

Iteris, Inc. (NYSE MKT: ITI), a leader in providing intelligent traffic
management information solutions, has launched SmartSpan^TM as a new product
addition to its Vantage® video detection product suite. Using proprietary
Dynamic Zone Stabilization (DZS) algorithms, SmartSpan provides accurate and
cost effective advance detection and stop-bar detection of vehicles at
intersections equipped with span wire mounted signal lights.

The new solution addresses the unmet needs of many traffic management agencies
that have not been able to cost-effectively deploy video vehicle detection.
This has traditionally required stable camera mounts that are only possible
with rigid traffic signal mast arms; however, SmartSpan can be mounted on the
same span wires holding the traffic signal without sacrificing detection
accuracy.

“SmartSpan finally provides traffic engineers a seamless way to combine the
benefits of video vehicle detection, traffic data collection, and intersection
surveillance for span wire equipped intersections,” said Abbas Mohaddes,
president and CEO of Iteris. “This product also creates a new sales
opportunity for us to provide video detection to an additional 55,000
signalized intersections – primarily in Eastern and Southern U.S. states –
where span wire intersections are routinely installed. Further, using our
proprietary DZS algorithms, we can provide video detection in locations that
are subject to high winds or vibration which can result in unwanted camera
movement.”

SmartSpan builds on Iteris’ proven Vantage video vehicle detection technology
that has been deployed throughout North America, Latin America, Europe, Asia,
and the Middle East. Iteris is the market leader with more than 100,000 video
detection sensors operational worldwide. A global network of exclusive
distributors and direct sales offices provide local technical support and
training. SmartSpan ^ is available for immediate purchase and implementation.

About Iteris, Inc.

Iteris, Inc. is a leader in providing intelligent information solutions to the
traffic management market. The company is focused on the development and
application of advanced technologies and software-based information systems
that reduce traffic congestion, provide measurement, management, and
predictive traffic analytics, and improve the safety of surface transportation
systems. By combining its patented products, decades of expertise in traffic
management, and information technologies, Iteris offers a broad range of
Intelligent Transportation System ("ITS") solutions to customers worldwide.
The firm is headquartered in Santa Ana, California with offices nationwide and
in the Middle East. For more information, please call +1.888.329.4483 or visit
www.iteris.com. Also visit us on Facebook, Twitter, and You Tube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995

This release may contain forward-looking statements, which speak only as of
the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as "believes,"
"anticipates," "expects," "intends," "plans," "seeks," "estimates," “should,”
“could,” "may," "will," “can,” and variations of these words or similar
expressions are intended to identify forward-looking statements. These
statements include, but are not limited to, statements about the expected
benefits of SmartSpan technology and the Iteris Vantage® video detection
system.

Important factors that may cause such a difference include, but are not
limited to the market acceptance of our technologies, including SmartSpan and
Vantage, and the solutions that incorporate our technologies; The timing and
successful completion of customer qualification of our products and the risks
of non-qualification; market acceptance of our SmartSpan system; our ability
to specify, develop, complete, introduce, market, and transition our products
and technologies to volume production in a timely manner; the potential
unforeseen impact of product offerings from competitors and other competitive
pressures; and the general economic and political conditions and specific
conditions in the markets we address. Further information on Iteris, Inc.,
including additional risk factors that may affect our forward looking
statements, is contained in our Annual Report on Form 10-K, our Quarterly
Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC
filings that are available through the SEC's website (www.sec.gov).

Contact:

Investor Relations:
Liolios Group, Inc.
Scott Liolios or Cody Slach
Tel 1-949-574-3860
ITI@liolios.com
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