JCDecaux wins the exclusive advertising contract for the Madrid metro

  JCDecaux wins the exclusive advertising contract for the Madrid metro

Business Wire

PARIS -- January 22, 2013

Regulatory News:

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announced today that, following a competitive tender, it has been
awarded the contract for the operation of the entire advertising concession
for Madrid’s metro network. This 8-year contract with “Metro de Madrid” will
include main products, digital and experiential advertising in addition to the
TV channel and advertising podiums within the metro. Since 2007, JCDecaux has
offered experiential and traditional advertising solutions in a number of
extensions to the underground railway network. JCDecaux will now manage all
the commercial advertising space across Madrid’s metro.

The Madrid metro is the largest underground transport network in Spain,
carrying nearly 1.6 million passengers daily; approximately 35% of all Madrid
residents are regular users. It is renowned worldwide for its speed, modernity
and quality of service. This network is constantly being extended and
currently operates 324 kilometres of tracks.

This award strengthens JCDecaux’s position as the No.1 Outdoor Advertising
Company in Spain, with exclusive advertising contracts for the Barcelona and
Bilbao metros in addition to the Madrid metro. The new contract underlines the
relevance and creative excellence of JCDecaux’s portfolio of products in metro
networks around the world and further consolidates its leadership at a time
when new digital solutions are increasing the attractiveness of these
environments among rapidly growing audiences.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux,
said: “The decision by 'Metro de Madrid' to choose JCDecaux demonstrates not
only the quality of the Group’s new digital media offering but also the
relevance of its commercial vision. As the exclusive operator for all
advertising solutions in the metro we will be able to make substantial
investments and create real synergy for our commercial offering, giving a
significant boost to our drive to roll out powerful and innovative solutions.
The Madrid metro will become a showcase for advertising excellence in the
urban community of Madrid, thanks to the quality and diversity of the
advertising solutions that we will introduce.”

Key figures for the Group

  *2011 revenue: €2,463.0m; revenue for the first nine months of 2012:
  *JCDecaux is listed on the Eurolist of Euronext Paris and is part of the
    Euronext 100 index
  *No.1 worldwide in street furniture (426,200 advertising panels)
  *No.1 worldwide in transport advertising with 175 airports and 280
    contracts in metros, buses, trains and tramways (367,800 advertising
  *No.1 in Europe for billboards (208,500 advertising panels)
  *No.1 in outdoor advertising in the Asia-Pacific region (202,200
    advertising panels)
  *No.1 worldwide for self-service bicycle hire
  *1,013,500 advertising panels in more than 55 countries
  *Present in 3,700 cities with more than 10,000 inhabitants
  *10,300 employees


JCDecaux SA
Corporate Communications:
Agathe Albertini, 33-1 30 79 34 99
Investor Relations:
Nicolas Buron, 33-1 30 79 79 93
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