L'Oreal USA Launches For Girls In Science

                  L'Oreal USA Launches For Girls In Science

A New Website Where Girls Can Explore, Discover and Achieve In the World Of

PR Newswire

NEW YORK, Jan. 22, 2013

NEW YORK, Jan. 22, 2013 /PRNewswire/ -- L'Oreal USA today announced the
official launch of www.forgirlsinscience.org, a website designed to inspire
and empower girls to pursue careers in science, technology, engineering and
mathematics (S.T.E.M). Featuring everything from videos of women scientists
on the job, a career personality quiz, facts on famous women in S.T.E.M.,
career opportunities in S.T.E.M. fields to summer and weekend camps, and much
more -- the website serves up science, technology, engineering and math in a
way that is engaging, interactive and, yes, cool.

To view the multimedia assets associated with this release, please click

"At L'Oreal USA, we are all about science," said Rebecca Caruso, EVP,
Corporate Communications and External Affairs. "Ours is a company that is
heavily committed to science. It's part of our DNA and, we know that it can
turn the impossible into the possible a dream into reality, and reinvent the
future. We also know the depressing statistics about women in science and
have been working to change them, first through our For Women In Science
program and now through For Girls In Science. We are on the cusp of making
science come alive for young girls in a compelling and relevant way."

www.forgirlsinscience.org was developed following a series of focus groups
with girls ages 13-18, exploring their perceptions about S.T.E.M. The focus
groups validated that many young girls are passionate about science,
technology, engineering and math but often fall off the path to pursuing
careers in S.T.E.M. because they don't see role models they can relate to or
experience science in ways that are compelling to them. The goal of the For
Girls In Science website is to foster a much-needed community for young girls
to see scientists that they want to emulate, to learn about careers that may
interest them, to help them explore and connect with others with similar
interests in science, technology, engineering and math. L'Oreal USA also
wanted to create a website where budding scientists can learn about S.T.E.M.
in a fun and interactive way. It is a place where girls can be inspired by
amazing women who have dreamed, created and invented before them.

Throughout L'Oreal's 100-plus year history, science and research have been
integral parts of the company. For the past fourteen years, the
L'Oreal-UNESCO For Women in Science program has been recognizing accomplished
women scientists around the globe. In 2003, L'Oreal USA launched the L'Oreal
USA Fellowships For Women In Science program. Entering its 10^th year,
L'Oreal USA annually recognizes and rewards five U.S.-based women researchers
with Fellowships to be put towards their postdoctoral research. Looking to
the future, L'Oreal USA wanted to build upon that program by reaching and
encouraging the next generation of young girls. Thus, the For Girls In
Science website www.forgirlsinscience.org was born.

For more information on the L'Oreal USA For Girls In Science program, visit
our website: http://www.forgirlsinscience.org/, visit us on
Facebook.com/forgirlsinscience, or on Twitter @ForGirlsinSci.


L'Oreal USA, headquartered in New York City, is the #1wholly-owned subsidiary
of L'Oreal SA, the world's leading beauty company. In addition to corporate
headquarters in New York, L'Oreal USA has Research and Innovation and
Manufacturing and Distribution facilities across seven other states including
New Jersey, Kentucky, Arkansas, Illinois, Ohio, Texas and Washington. For
more information on our brands visithttp://www.lorealusa.com. Follow us on
Facebook at L'Oreal USA - Corporate Facebook Pageand Twitter@LOrealUSACorp.

Related Link:

L'Oréal USA For Girls in Science


Website: http://www.lorealusa.com
Website: http://forgirlsinscience.org
Contact: Jennifer Ong / Patricia Rallis, +1-212-679-2233, jong@bratskeir.com /
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