Choice Hotels International Announces New Marketing Alliance With Bluegreen
Choice's Ascend Hotel Collection Adds 21-Bluegreen Resorts
SILVER SPRING, Md., Jan. 22, 2013
SILVER SPRING, Md., Jan. 22, 2013 /PRNewswire/ --Choice Hotels International,
Inc. (NYSE: CHH), one of the world's largest lodging franchisors, announced
today that it will add 21 Bluegreen Vacation Club® Resorts to its upscale
Ascend Hotel Collection as part of a multi-faceted strategic marketing
alliance with Bluegreen Vacations and Bluegreen Resorts Management, Inc.,
subsidiaries of Bluegreen Corporation (NYSE: BXG), a leader in the vacation
ownership industry. The new alliance with Bluegreen marks the first time
Choice Hotels has entered into such a relationship with a timeshare company.
(Photo: http://photos.prnewswire.com/prnh/20130122/PH46503 )
The agreement makes Bluegreen Vacations the official vacation ownership
provider for Choice Hotels. In addition, Choice Hotels adds 21 new Ascend
Hotel Collection resorts in top vacation destinations, such as Aruba, Las
Vegas, Miami, Orlando, Cape Cod, Phoenix, Savannah, Ga. and Myrtle Beach,
S.C. In turn, Bluegreen Vacations' TravelerPlus™ participants will be
eligible to enroll as members of Choice Privileges® and will be upgraded to
Elite Gold status and receive special benefits. This will provide
TravelerPlus™ members with access to all of the Choice hotels worldwide
including the more than 75 hotels in the Ascend Hotel Collection.
Additionally, all Bluegreen Vacations' owners will be eligible to access
discounted rates at all 6,200 Choice hotels, subject to availability.
"This strategic marketing alliance leverages the unique core strengths of each
of our companies – the unsurpassed power of Choice Hotels' international
distribution platform and globally recognized brands and Bluegreen Vacations'
exceptional vacation spots and loyal owner base," said Steve Joyce, president
and chief executive officer for Choice Hotels International. "It allows Choice
Hotels to pursue alternative business and marketing opportunities in a new
leisure segment and advances one of our key corporate priorities to further
expand in the upscale market through the addition of these premier resort
destinations to our portfolio. It also gives us the opportunity to tap into
Bluegreen Vacations' 170,000 vacation club owners and extend the marketing
reach of our brands and award-winning Choice Privileges® program to them."
This alliance will bring the total number of properties open for the Ascend
Hotel Collection to approximately 100 worldwide by the end of the first
quarter of 2013, with signed membership agreements for an additional 24 member
properties. Ascend Hotel Collection offers guests an authentic, local
experience in premier destinations. The portfolio of independent hotels has
grown from approximately 17 properties in the United States four years ago to
95 worldwide today, including seven in Canada and others in Latin America and
Scandinavia. Recent additions to the portfolio include boutique hotels in
major cities, including: New York, Boston, Miami, New Orleans, Ottawa and
Calgary as well as signed membership agreements for new properties in Las
Vegas, Philadelphia, British Anguilla and the Dominican Republic. Other
premier destinations coming down the line include: Carmel, Calif., Napa,
Calif., Sedona, Ariz., and recent signings in North Carolina and South
Guests at the newly added Ascend Hotel Collection resorts will choose from
beach, golf, city, family, gaming, culinary, historical and eco experiences.
The properties house vacation villas, many with multiple bedrooms, fully
equipped kitchens and private balconies with striking city or water views.
These resorts offer the full gamut of amenities, from private beaches,
championship golf courses, state-of-the-art fitness centers and spa services
to on-site restaurants, lounges, shops, children's activity centers and more.
"We look forward to a long and mutually beneficial relationship with Choice
Hotels," Bluegreen President and CEO John M. Maloney, Jr. said. "While we
certainly believe that we will benefit from the marketing opportunities, we
are also excited by the other aspects of our alliance with Choice Hotels. We
expect that this arrangement will add value for our current owners and will be
very attractive to prospective owners based on the credibility of the Choice
Hotel brands and the appeal of our expanded product offerings."
The growth of Ascend Hotel Collection has been significant since it launched
in late 2008. Each Ascend Hotel Collection member has a unique personality
reflecting the local flavor. In 2012 the portfolio saw an additional eight
join the membership and signed 21 deals in leading markets.
"From New York City to Stockholm, Sweden, and San Jose, Costa Rica, Ascend
Hotel Collection continues to create an extraordinary collection of hotels in
some of the most sought-after cities and vacation spots around the world,"
said Mike Murphy, senior vice president, Cambria Suites and Ascend Hotel
Collection for Choice International Hotels. "We are attracting new customers
and entering exciting new markets and are on track to reach 100-plus hotels by
Ascend Hotel Collection appeals to both owners of existing hotels and
developers of new ones. Choice Hotels recently announced an exceptional
addition to the collection, the Postcard Inn hotel that sits at the ocean's
edge on St. Pete Beach, a six-mile-long island off Florida's West Coast. This
destination ranked No. 1 on the 2012 TripAdvisor list of Top 10 Beach
Destinations in the United States. Postcard Inn attracts all types of
travelers – singles, couples and families – with its singular surfing-inspired
style. Many of the 196 guestrooms feature authentic surfboards anchored to the
wall and standing upright in the corner. While no two rooms are alike, all are
outfitted with retro light fixtures, flat-screen televisions, Wi-Fi and
down-filled duvets with crisp white covers.
About Ascend Hotel Collection
The Ascend Hotel Collection membership program made its debut in late 2008 and
now has more than 75 hotels open and under development throughout the United
States, Canada, Costa Rica, Scandinavia and the Caribbean. This eclectic
portfolio of upscale, independent hotels appeals to the growing number of
people who like to immerse themselves in the destination and live like the
locals when they travel. Member hotels include The GEM Hotels with three
boutique hotels in New York City; Zona Hotel and Suites Scottsdale in Arizona;
Grand Hotel Costa Rica, San Jose; Hotel Royal William in the chic New St. Rock
district of downtown Quebec City; Nordic Light Hotel, Stockholm. For more
information, visit www.ascendcollection.com.
About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels,
representing more than 495,000 rooms, in the United States and more than 30
other countries and territories. As of September 30, 2012, 360 hotels,
representing 29,000 rooms, were under construction, awaiting conversion or
approved for development in the United States. Additionally, 75 hotels,
representing approximately 7,000 rooms, were under construction, awaiting
conversion or approved for development in more than 20 other countries and
territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn,
Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo
Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection
membership program, serve guests worldwide.
Additional corporate information may be found on the Choice Hotels
International, Inc. website, which may be accessed at www.choicehotels.com.
About Bluegreen Corporation
Founded in 1966 and headquartered in Boca Raton, F.L., Bluegreen Corporation
(NYSE:BXG) is a leading timeshare sales, marketing and resort management
company. Bluegreen manages, markets and sells the Bluegreen Vacation Club®, a
flexible, points-based, deeded vacation ownership plan with 170,000 owners,
over 60 owned or managed resorts, and access to more than 4,000 resorts
worldwide. Bluegreen also offers a portfolio of comprehensive, turnkey,
fee-based service resort management, financial services, and sales and
marketing performed on behalf of third parties. For more information, visit
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are
proprietary trademarks and service marks of Choice Hotels International.
© 2013 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
Contact: Robin Pence, +1-301-592-5186, firstname.lastname@example.org; Sarah
Lee, +1-301-628-4397, email@example.com
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