Celebrating Culture@Work: turnstone Launches Campaign to Recognize Startups in the U.S. Heartland

  Celebrating Culture@Work: turnstone Launches Campaign to Recognize Startups
  in the U.S. Heartland

 Five startups in five cities to receive $20,000 office makeovers during road
       trip to the year’s largest technology conference in Austin, TX.

Business Wire

GRAND RAPIDS, Mich. -- January 22, 2013

turnstone, a Steelcase brand, today announced a ten day, nine state road trip
starting from its headquarters in Grand Rapids, MI, and ending at the largest
gathering of startups in Austin, TX. The turnstone bus will make five stops
along the way to recognize the important contributions made by startups in the
U.S. Heartland, demonstrating the connection between great spaces, a vibrant
culture and ultimately, highly successful companies. To do so, turnstone is
introducing a contest that will give five small and emerging businesses –
companies with less than 100 employees – a chance to win a $20,000 office
makeover, helping to enhance the culture of the organization. The contest is
part of a new turnstone campaign: Culture@Work in the Heartland.

Fracture's new space courtesy of turnstone is both functional and aligns with
the company's culture. ...

Fracture's new space courtesy of turnstone is both functional and aligns with
the company's culture. (Photo: Business Wire)

"Space shapes behavior. The best small businesses create and work in spaces
that authentically reflect their brand," said Kevin Kuske, chief
anthropologist and general manager for turnstone. " Our 'Culture@Work in the
Heartland' campaign is designed to showcase both great startups in Middle
America and to help other entrepreneurs see the intimate connection between
culture, space and business success."

Companies have until February 10, 2013 to submit their online applications at
http://contest.turnstone.com. To enter, companies will be asked to submit
photos, and answer a few short questions about culture at their business and
explain how an office makeover would improve current cultural norms and help
take their venture to the next level.

Over the course of ten days, members of the turnstone team will drive the
turnstone bus to five cities, surprising one winning business in each metro
area with an office makeover. The cities include, in order of visit, Chicago,
IL (February 25^th); Des Moines, IA (February 27^th); Omaha, NE (February
28^th); Kansas City, MO (March 1^st); and Dallas, TX (March 4^th).

The growth of the startup community in the Heartland is evidenced by the
increasing number of investment dollars being poured into the region.
According to a report commissioned by the Angel Resource Institute, Silicon
Valley Bank and CB Insights, 5.7 percent of the country’s angel investment
deals are done in the Great Plains and 13.6 percent in the Southwest. Both
were the only regions to witness a rise in their share of investment from the
first half of 2011 to the first half of 2012.

Winning a “sweet new office” can change company culture

Earlier this year, five businesses won a complete office renovation after
entering the “Win a Sweet New Office!” contest from turnstone. The contest
encouraged entrepreneurs from across the country to submit a short video
demonstrating why a great workplace would make a difference.

Gainesville, FL-based startup, Fracture, which provides customers a unique and
affordable way to print and frame personal digital photos on to glass, was one
of the five winners. Spearheaded by turnstone designers and workspace experts,
Fracture experienced a complete office overhaul that has since revitalized the
workplace experience for the owners and employees. To view their
before-and-after transformation, visit
http://tv.myturnstone.com/QmtJ2/turnstone-customer-story-fracture/.

“Our goal with this renovation was to create a workspace that was comfortable,
functional, collaborative, and full of positive vibes and energy,” said
Matthew Bivens, Fracture director of marketing. “We now have a space with the
look and feel that fits exactly with the culture of our company. More
importantly, the makeover gave us a feeling that we are a legit business, a
feeling that we are no longer a startup company scraping to get by.”

About turnstone

turnstone is a Steelcase Inc. brand inspired by the spirit of small business.
The company designs solutions that help create great work environments that
are easy to own and exhilarating to use. We provide ideas and attainable
solutions that help our customers stay focused on what’s most important to
them – their exciting journey through business and life. Running a small
business is hard enough— having a great space to work in should be easy. For
more information, visit www.myturnstone.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130122005632/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50538220&lang=en

Contact:

Steelcase
Katie Hasse, 616-558-4944
khasse@steelcase.com