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Collaboration Between Fender Musical Instruments Corporation And Panasonic Automotive Systems Bring The Fender™ Premium Audio



  Collaboration Between Fender Musical Instruments Corporation And Panasonic
    Automotive Systems Bring The Fender™ Premium Audio System To Three New
                                   Vehicles

Fender Premium Audio expands into new vehicles globally

PR Newswire

DETROIT, Jan. 22, 2013

DETROIT, Jan. 22, 2013 /PRNewswire/ -- The Fender Premium Audio System, a
product born out of the 2007 collaboration between two brands known for
precision engineering and a passion for innovation, celebrates its global
availability on three additional Volkswagen vehicles — the 2013 Beetle Fender
Edition, 2013 Beetle convertible and the 2014 Tiguan R-line.

Developed with the intention of recreating the raw emotion of a live
performance, Panasonic Automotive Systems Company of America and Fender^®
engineers worked directly with Volkswagen to tune each system to the
individual characteristics and needs of both vehicles. The Beetle Convertible
features two separate and distinct system tunings that are automatically
selected, whether the top is up or down.

Introduced at the LA Auto Show in November, the Beetle Convertible has three
engine options, including turbo and TDI^®, Clean Diesel versions, each of
which feature the Fender Premium Audio System in its "Sound and Navigation"
package.

The Beetle Fender Edition incorporates a number of specialized interior and
exterior Fender touches. Among them:

  o A dashboard in the quintessential "3-Color Sunburst" color of Fender
    guitars
  o Leather details and floor mats with color contrasting seams that are in
    perfect harmony with the dashboard design
  o The iconic Fender logo in two chrome side panel badges,
  o Proprietary Panasonic speaker technology that cuts through noise to
    reproduce the elements of a live concert in the vehicle.  

Highlights of the Beetle Fender Edition premium audio system include nine
uniquely designed speakers, a 10-channel amplifier with 400-watt output, and a
dual voice coil subwoofer.

The 2014 Tiguan R-Line becomes the latest Volkswagen model to adopt the Fender
Premium Audio System.  It will feature a 10-channel, 400-watt amplifier with
eight speakers and a rear subwoofer.

The Fender Premium Audio System also is found on the following Volkswagen
models in the U.S.: the 2013 Beetle, Passat, and Jetta line-up.

About Volkswagen
You'll find further information, texts, pictures and technical data all around
the Volkswagen models in the press database at: www.media.vw.com.

About Fender Musical Instruments Corporation:
Fender^® is a leading U.S. guitar and amplifier brand and a name that is
synonymous with rock 'n' roll. With an illustrious history dating back to
1946, Fender has touched and transformed music worldwide and in nearly every
genre: rock 'n'roll, country and western, jazz, rhythm and blues, and many
more. Everyone from enthusiasts and beginners to the world's most acclaimed
artists and performers has used Fender instruments and amplifiers, in the
process making the company not only a revered music industry name, but also a
cultural icon. For more information, visit www.fender.com.

About Panasonic Automotive Systems Company of America
Based in Peachtree City, Georgia, and with Detroit-area operations located in
Farmington Hills, Mich., Panasonic Automotive Systems Company of America is a
division company of Secaucus, New Jersey-based Panasonic Corporation of North
America, the principal North American subsidiary of Panasonic Corporation.
(NYSE: PC) of Osaka, Japan, one of the world's leading developers and
producers of innovative digital and other electronic products for consumer,
business and industrial use. Panasonic Automotive Systems Company of America
also acts as the North American operating company of Panasonic's Automotive
Systems Company of Japan, which coordinates global automotive industry systems
and components operations. For more information on Panasonic Automotive,
please visit: www.panasonic.com/business/automotive.

SOURCE Panasonic Automotive Systems Company of America

Website: http://www.panasonic.com/business/automotive
Contact: David Stoyka, Marx Layne & Co., +1-248-855-6777,
dstoyka@marxlayne.com; or Dan Unger, Panasonic, +1-201-392-4571,
dan.unger@us.panasonic.com
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