Best Western International Targets 120 New Hotel Projects In 2013
Brand's Development Efforts Focus on Gateway Cities in North America; New BEST
WESTERN PREMIER hotels planned to open in New York City and Haiti in 2013
PHOENIX, Jan. 22, 2013 /CNW/ - Best Western International expects to
strengthen its North American development pipeline in 2013 with 110 to 120
properties either constructed or converted, with more than 80 percent of these
hotels expected to be a BEST WESTERN PREMIER or BEST WESTERN PLUS.
More than 40 percent of Best Western's 2013 development pipeline will be new
construction projects, up from 35 percent in 2012 and will add more than
10,800 guestrooms to the Best Western system. In addition, Best Western
hoteliers in North America are expected to invest approximately $70 million in
property upgrades this year.
Ten to 15 of these projects will include the hotel brand's new extended-stay
prototype, which is being introduced in response to growing interest from
existing Best Western owners and developer interest. These new accommodations
will offer flexible guestrooms designed for longer stays, making up 20 to 100
percent of each property's room mix.
"A resurgence in confidence from developers coupled with strong demand for
rooms in gateway cities and an elevated interest in developing within the
midscale market will translate to a successful year for the Best Western
brand," said Mark Williams, vice president of North American development for
Best Western International. "Our priority is to develop compelling hotels
across all three Best Western descriptors that deliver strong revenue for
hoteliers by attracting a strong mix of business and leisure travelers."
Best Western is currently developing new hotels in cities across North America
including Oakland, Calif., Houston and Cincinnati, as well as oil-rich markets
in Texas and Alberta, Canada. The hotel brand plans to introduce in early 2013
its first PREMIER hotel in Manhattan, the BEST WESTERN PREMIER New York City
The World's Largest Hotel Chain also plans to unveil several properties in the
Caribbean this year, including the BEST WESTERN PLUS Condado Palm Inn & Suites
in San Juan, Puerto Rico, a vibrant 151-room hotel complete with a restaurant,
nightlife offerings, outdoor pool and free breakfast, and its first hotel in
Haiti, the BEST WESTERN PREMIER Petion-Ville,. Overlooking Port-au-Prince, the
106-room luxury hotel will offer fine dining, a full-service spa, pool and
meeting and event space. Additionally, in 2014 a BEST WESTERN PREMIER
property will open in Gazcue, Santo Domingo in the Dominican Republic.
To preview other Best Western development plans, please visit
bestwesterndevelopers.com, or to research existing properties in the system
please visit bestwestern.com.
ABOUT BEST WESTERN INTERNATIONAL, INC. Best Western International, Inc.,
headquartered in Phoenix, Ariz., is a privately held hotel brand made up of
more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN
PREMIER® hotels in more than 100* countries and territories worldwide. Now
celebrating 66 years of hospitality, Best Western welcomes hundreds of
thousands of guests nightly. Best Western provides its hoteliers with global
operational, sales, marketing and promotional support, and online and mobile
booking capabilities. More than 15 million travelers are members of the
brand's award-winning loyalty program Best Western Rewards®, one of the few
programs in which members earn points that never expire and can be redeemed at
any Best Western hotel worldwide. The brand's partnerships with AAA/CAA,
racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with
exciting ways to interact with the brand. Best Western in 2011 was named AAA's
and CAA's Hotel Partner of the Year and bestwestern.com was named the 2011
Compuware Best of the Web Gold award winner. For more information or to make a
reservation, please visit bestwestern.com.
*Numbers are approximate and may fluctuate.
|Marcus Gamo |
| |Best Western International
| |(602) 957-5668 (office)
|(415) 277-4925 (office) |
| |(480) 286-6756(mobile)
|(415) 342-1383 (mobile) |
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SOURCE: Best Western International
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