Citi Tops Secure Website Rankings
Report: “Citi Bolts Ahead with Robust Functionality and Best-in-Class
NEW YORK -- January 22, 2013
Citibank^® Online and Citi’s digital banking services were recognized today as
the top among major US banks in a Forrester Research, Inc. January 2013 report
“2012 US Bank Secure Website Rankings: Citi Moves To The Top With Added
Functionality And A New Look.” In the report, Forrester attributes Citi’s top
ranking to the launch of the newly redesigned Citibank Online in 2011 and the
launch of its acclaimed tablet banking apps, Citibank for iPad^® and
Citibank^® (Kindle Fire Edition).
*Citi ranked in the top spot and was the only bank to score in the report’s
highest category, “Significantly above minimum standards.”
*The current evaluation is the first since Citi launched a completely
overhauled consumer banking website in 2011, which propelled Citi’s
position to number one after previously ranking second to last.
*Citi received the highest marks among the six U.S. banks evaluated for
Presentation, Transactional Content and Functionality, and Self-Service
Content and Functionality, and was rated second in Trust.
*Citi was among three banks to earn a perfect score for mobile services.
“Citi earned the highest score in our presentation category. In addition, the
firm stood out for features like its integrated personal financial management,
with spending charts embedded in the main landing page,” wrote report authors
Peter Wannemacher and Cathy Graeber of Forrester.
“Whether our customers are in one of our smart branches, on their mobile
devices or banking online, we are always looking for ways to innovate and
improve their experience,” said Tracey Weber, Citi’s Managing Director for
Consumer Internet and Mobile Banking in North America. “We are thrilled that
Forrester has recognized what we consider to be our commitment to continue to
develop digital and mobile services that provide a simple, seamless and
personable experience across platforms.”
The report rankings were based upon Forrester’s User Experience and
Functionality Benchmark methodology, which evaluated the secure websites of
the six largest retail banks in the US. This year Forrester’s criteria became
more stringent to reflect consumer’s evolving digital banking needs.
Forrester employs 66 individual criteria in their methodology for banks’
secure websites and other digital services—including mobile services and
customer service via social media. The benchmark is based upon six categories:
transactional features and functionality, service features, value, navigation,
presentation, and trust.
For Citi, Forrester’s 2012 US Bank Secure Website Rankings caps off a year of
rigorous digital innovation. During 2012, Citi added new features to Citibank
for iPad, launched the first banking application designed uniquely for the
Kindle Fire, Citibank^® (Kindle Fire Edition), developed Mobile Check Deposit
and Citibank^® Popmoney^®, and began to roll out a new mobile banking platform
across the globe.
Citi, the leading global bank, has approximately 200 million customer accounts
and does business in more than 160 countries and jurisdictions. Citi provides
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, transaction services,
and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi |
YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook:
www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
© 2012 Citigroup Inc. Citibank, N.A., Member FDIC. Citi and Citibank and Arc
Design are registered service marks of Citigroup Inc.
Amazon, Kindle, Kindle Fire, and the AmazonKindle logo are trademarks of
Amazon.com, Inc. or its affiliates.
iPad is a registered trademark of Apple Inc.
Andrew Brent, 212-559-1299
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