Office Depot Brings ‘Depot Time’ to Life at X Games Aspen 2013
Office Depot Celebrates New Concept Store And Outreach to a Younger,
Tech-Savvy Generation at ESPN’s X Games
ASPEN, Colo. -- January 22, 2013
Office Depot (NYSE: ODP) is hitting the slopes this January with its
sponsorship activation at X Games Aspen 2013. The Company’s presence at X
Games Aspen provides an opportunity to connect in-person with fans that will
enjoy the new interactive features and design of the brand’s new concept
stores that debuted in Fall 2012, and will continue to roll out nationwide
Bringing Office Depot’s “Depot Time” marketing campaign to life, the Company
will showcase the stopwatch seen in the new TV ads throughout the slopes,
including on the ESPN event schedule board and at the main entrance to the
To offer fans a first-hand look at the hottest new tech products, Office Depot
will also host the Office Depot Recharge Lounge at the X Fest Deck near the
base of Buttermilk Mountain. This lodge-inspired lounge features a recharge
station for mobile devices, and the chance to try out the latest generation of
tablets, PCs, headphones and more from brands like Monster, Samsung, and HP.
X Games fans will also have the chance to get up close and personal with
action sport athletes Sage Kotsenburg, Jossi Wells and Spencer O’Brien, who
will be at the Office Depot Recharge Lounge to sign autographs and take
*Sage Kotsenburg, snowboarder
Friday, Jan. 25 from 1 – 2 p.m.; Sunday Jan. 27 from 3 – 4 p.m.
*Silver medal winner in Slopestyle at Winter X Games Aspen 2012
*Bronze medal winner in Snowboard Big Air at Winter X Games Aspen 2011
*Silver medal winner in Slopestyle at Winter X Games Europe 2010
*Jossi Wells, freestyle skier
Thursday, Jan. 24 from 4:30 – 5:30 p.m.; Saturday Jan. 26 from 12 – 1 p.m.
*Overall World Champion in Slopestyle, Halfpipe and Big Air at the
Association of Freeskiing Professionals 2010
*Bronze medal winner in the Big Air competition at Winter X Games Aspen
*Silver medal winner in Superpipe at Winter X Games Aspen 2010
*Spencer O’Brien, snowboarder
Friday, Jan. 25 from 4 – 5 p.m.; Saturday Jan. 26 from 4 – 5 p.m.
*2012 World Snowboarding Champion
*Silver medal winner in Slopestyle at Winter X Games Aspen 2011
*Bronze medal winner in Slopestyle at Winter X Games Aspen 2008
Office Depot is also letting X Games fans get an all-access pass to the latest
action, standings, exclusive athlete interviews, and more, through a unique
Starting January 23, www.odxgames.com will offer opportunities for fans to win
fantastic prizes and submit questions to the visiting X Games athletes. Track
and participate on Twitter using #ODXGames.
“The X Games Aspen 2013 partnership is one example of the many ways that
Office Depot is reaching a younger crowd this year,” said Bob Moore, Executive
Vice President and Chief Marketing and Merchandising Officer for Office Depot.
“X Games is the perfect partnership to show off the new, fresh side of Office
”Interactivity is one of the key features of the new Office Depot stores that
are rolling out across the country, offering a PC Bar where people can sit
down and plug in their laptop or tablet, a computer rental station, free Wi-Fi
throughout the store, a recharge station, and free self-serve coffee. All of
these new features are designed to cater to a younger, tech-savvy crowd that
wants more out of the shopping experience.
To learn more about the products and services available atOffice Depot,
please visit your localOffice Depotretail store
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About Office Depot
Office Depot provides office supplies and services through 1,675 worldwide
retail stores, a dedicated sales force, top-rated catalogs, and global
e-commerce operations. Office Depot has annual sales of approximately $11.5
billion, employs about 39,000 associates, and serves customers in 60 countries
around the world.
Office Depot’s common stock is listed on the New York Stock Exchange under the
symbol ODP. Additional press information can be found at:
http://mediarelations.officedepot.com and http://socialpress.officedepot.com/.
About X Games Aspen 2013
ESPN will present X Games Aspen 2013 from January 24 – 27 bringing all the
action back to Buttermilk Mountain for a 12^th consecutive year. Celebrating
17 years of the winter version of X Games, this year’s competition will
feature more than 200 athletes competing for medals and prize money in the
sports of Ski, Snowboard and Snowmobile. ESPN and ABC will combine to televise
20 hours of live X Games Aspen competition in high definition. In addition,
the Worldwide Leader in Action Sports will present all the X Games action on
Jason Shockley, 561-438-0037
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