Schick Hydro® And Schick Hydro Silk® Announce Newest Innovation In Razor Category, With Introduction Of Schick Hydro

   Schick Hydro® And Schick Hydro Silk® Announce Newest Innovation In Razor
  Category, With Introduction Of Schick Hydro Disposables For Men And Women

Schick's Best Shave for Your Skin is Now Available in a Disposable, Backed by
Advanced Schick Hydro Technology

PR Newswire

SHELTON, Conn., Jan. 22, 2013

SHELTON, Conn., Jan. 22, 2013 /PRNewswire/ --Schick® announced it will expand
the Schick Hydro® franchise of razors today, with the launch of new Schick
Hydro® 5 Disposables and Schick Hydro Silk® Disposables. Backed by the
breakthrough technological innovations of the Schick Hydro® brand, the two
newest additions to the Schick Hydro® family also hydrate the skin throughout
each shave.

(Logo: http://photos.prnewswire.com/prnh/20130122/NY45659LOGO-a )
(Logo: http://photos.prnewswire.com/prnh/20130122/NY45659LOGO-b )

Introduced in 2010, the Schick Hydro® razor revolutionized the men's shaving
category, offering first-of-its-kind technology designed to deliver smooth,
refreshing shaves. Available in three- and five-blade options, Schick Hydro®
utilizes technology including Skin Guards, a Flip Trimmer on the five-blade
razor, an ergonomic handle and a Hydrating Gel Reservoir to provide a blast of
hydration throughout each shave. In 2012 the Schick Hydro Power Select™, the
only custom powered wet shave razor, became available on the market offering a
major advancement in men's grooming with high-tech comfort control for each
day's shave. The brand expanded with the launch of Schick Hydro Silk® for
women, a razor built upon the advanced technology of the Schick Hydro® brand
designed to provide an experience that goes beyond a close shave to
incorporate skin care benefits. Thanks to proprietary Water Activated
Moisturizing Serum, the Schick Hydro Silk® razor hydrates skin to help
replenish moisture shaving can take away.

With the introduction of the Disposables line, Schick Hydro® and Schick Hydro
Silk® continue to innovate in the category, providing men and women with more
choices in the razor aisle. These disposable razors hydrate skin throughout
each shave and help protect skin from irritation. Schick Hydro® 5 Disposables
and Schick Hydro Silk® Disposables come with a money-back guarantee and
provide a shave that feels like a brand new disposable each time.

"With the original Schick Hydro® and Schick Hydro Silk®, we created razors
designed to give our best shave for your skin," said Joanna DiDomenico, Brand
Manager for Schick Hydro® Disposables. "Our philosophy in developing the
Schick Hydro® 5 and Schick Hydro Silk® Disposable razors was that consumers
using a disposable deserve the same great technology and skin care benefits as
those using a refillable razor."

Schick Hydro® 5 Disposables razors feature advanced technology designed to
combat irritation and hydrate the skin throughout each shave with the
following innovations:

1.Water-Activated Gel Reservoir hydrates skin throughout each shave, helping
    to reduce friction and irritation
2.Five blades with Skin Guards smooth skin while doubling the points of
    contact between the blades and the skin, for less irritation
3.Flip Trimmer flips back allowing all five blades to help trim tight spaces
4.Ergonomically-designed rubber grip handle for optimal control and
    performance

Schick Hydro Silk® Disposables bring the technology of the Schick Hydro Silk®
razor into a disposable format, offering the following shave benefits:

1.Water-Activated Moisturizing Serum hydrates throughout each shave and for
    up to 2 hours to help replenish skin's natural moisture
2.Five Curve-Sensing Blades deliver an incredibly close shave and glides
    over a woman's curves
3.Unique Skin Guards smooth the skin while shaving  helping to protect from
    irritation 
4.Compact oval cartridge shape fits easily into hard to reach areas and
    allows for easy maneuvering over a woman's contours and curves
5.Ergonomic and soft disposable handle designed and optimized to provide an
    incredibly comfortable shave

Years in the making and backed by the technological innovations marked by the
entire Schick Hydro® line of razors, Schick Hydro® 5 Disposables and Schick
Hydro Silk® Disposables will be available beginning February 2013 in food,
mass and drug store outlets nationwide. The razors will be priced
competitively and will come with a full money back guarantee.

For more information, visit Facebook.com/HydroExperience or
Facebook.com/SchickHydroSilk.

About Schick Hydro® Razors
Schick Hydro is a revolutionary razor and a complete product redesign – from
blade, to lubricating system, to handle. Schick Hydro® razors are the most
thoroughly tested in the brand's 88-year history. These razors are available
in 3- and 5-blade models and deliver innovations in shaving technology not
found among other razors currently on the market. For more information visit
www.schickhydro.com or www.facebook.com/HydroExperience.

About Schick Hydro Silk® Razors
Schick Hydro Silk® is a line of female razors and blades designed to deliver
an experience far beyond just an incredibly close shave. Available in a
5-blade model and now a new disposable handle.For more information on shaving
and the Schick Hydro Silk® razor, visit: facebook.com/schickhydrosilk and
twitter.com/schickhydrosilk. © 2013 Energizer.

About Energizer Personal Care
Schick Hydro® and Hydro Silk® are products of Energizer Personal Care. A
leading manufacturer of razors and blades around the world, Energizer Personal
Care is a subsidiary of Energizer Holdings Inc. (NYSE: ENR), headquartered in
St. Louis, Missouri. It ranks as the world's second largest manufacturer and
marketer of wet shave products for men and women. Energizer Personal Care
markets products in over 100 countries worldwide under the Schick® and
Wilkinson Sword® brands.

Schick, Schick Hydro Silk and other marks are trademarks of Energizer.

SOURCE Energizer Personal Care

Website: http://www.schickhydro.com
Contact: Jenna Rotner, +1-212-598-4400 ext. 178, jrotner@lippetaylor.com
 
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