Z Trim Holdings, Inc. Enters into Joint Development Agreement with Drilling Fluids Company

 Z Trim Holdings, Inc. Enters into Joint Development Agreement with Drilling
                                Fluids Company

PR Newswire

MUNDELEIN, Ill., Jan. 22, 2013

MUNDELEIN, Ill., Jan. 22, 2013 /PRNewswire/ --Z Trim Holdings, Inc. (OTC
Markets: ZTHO – News), a bio-technology company providing value-added
ingredients to a variety of industries, today announced that it has entered
into a joint development agreement with Newpark Drilling Fluids LLC, a
subsidiary of Newpark Resources, Inc. (NYSE: NR), to develop new,
environmentally-friendly drilling fluids that incorporate Z Trim's proprietary
industrial materials that could replace the likes of guar and xanthan gums in
drilling applications.

"Newpark is among the world's largest drilling fluids companies, providing
products and services to thousands of wells on four continents, so we're
excited to have such a prestigious partner in the development of new oil
drilling mud applications using our specialized industrial ingredients," said
ZTH CEO, Steve Cohen. "Months of testing has proved that our
domestically-sourced ingredients possess unique properties differentiating
them from ingredients commonly used in the drilling fluids industry, and
further, that our ingredients can deliver superior and expanded
functionality. Based on these findings, we are optimistic that our products
could have a meaningful impact on the energy industry."


Z Trim Holdings, Inc. (www.ztrim.com) is a bio-technology company that owns
existing, and has developed new, products and processes to make use of biomass
for uses in the food and industrial markets. The Company's food division
currently sells a line of products to the food industry that can help food
manufacturers reduce their costs and help them solve many production
problems. The Company's revolutionary technology provides value-added
ingredients across virtually all food industry categories. The Company's
all-natural products, among other things, help to reduce fat and calories, add
fiber, provide shelf-stability, prevent oil migration, and add binding
capacity – all without degrading the taste and texture of the final food
products. Perhaps most significantly, Z Trim's products can help extend
finished products, and thereby increase its customers' gross margins. The
Company's industrial division, opened in 2012, plans to sell eco-friendly
ingredients to oil drilling, hydraulic fracturing, petroleum coke,
steel/aluminum, paper and other industries. The Company's industrial
ingredients are highly functional in applications for adhesives, binders,
viscofiers and emulsifiers.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward−looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. These statements involve a number
of risks, uncertainties and other factors that could cause actual results,
performance or achievements of Z Trim Holdings to be materially different from
any future results, performance or achievements expressed or implied by these
forward−looking statements. Other factors, which could materially affect such
forward−looking statements, can be found in our filings with the Securities
and Exchange Commission at www.sec.gov, including risk factors relating to our
history of operating losses, that our auditors have expressed substantial
doubt regarding our ability to continue as a going concern, the fact that we
may dilute existing shareholders through additional stock issuances, and our
reliance on our intellectual property. Investors, potential investors and
other readers are urged to consider these factors carefully in evaluating the
forward−looking statements and are cautioned not to place undue reliance on
such forward−looking statements. The forward−looking statements made herein
are only made as of the date of this press release and we undertake no
obligation to publicly update such forward−looking statements to reflect
subsequent events or circumstances.


Media:                    Investor Relations:
Angela Strickland         Thomas Wagner
(847) 549-6002            Legend Securities, Inc.
mediarelations@ztrim.com  718-233-2627
Follow Z Trim on Linkedin
                          John Columbia
                          Legend Securities, Inc.

SOURCE Z Trim Holdings, Inc.

Website: http://www.ztrim.com
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