Amazon Introduces Another New Service for Game Developers: In-App Purchasing for Mac, PC and Web-based Games

  Amazon Introduces Another New Service for Game Developers: In-App Purchasing
  for Mac, PC and Web-based Games

Mac, PC and Web-based game developers can now increase reach and monetization
 by offering customers the ability to use their Amazon account to make in-app
                  purchases of virtual goods and currencies

 Amazon’s In-App Purchasing for Mac, PC and Web-based games joins a family of
 Amazon services that help developers move more quickly, increase engagement,
                  sell more content and reach new customers

Business Wire

SEATTLE -- January 22, 2013

(NASDAQ:AMZN)—Further expanding its multi-platform, end-to-end offering for
game developers, Amazon today announced a new In-App Purchasing service that
enables developers to let customers use their Amazon accounts to purchase
virtual goods and currencies from within Mac, PC and Web-based games. With
today’s announcement, Amazon now provides In-App Purchasing services for Mac,
PC and Web, Android and Kindle Fire developers, enabling them to offer
Amazon’s millions of customers a convenient, trusted and secure buying
experience. To get started developers can visit:

Benefits for developers with Amazon’s new In-App Purchasing for Mac, PC and
Web-based games include:

  *Customers can use any credit card, gift certificate or promotional credit
    associated with their current Amazon account to purchase in-app
    items—making it simple and low friction for customers to purchase content
    and leading to higher sales and increased conversion.
  *Developers automatically have access to Amazon’s proven fraud detection
    technology, thereby reducing their exposure to fraud.
  *All transactions are supported by Amazon’s world-class, top-rated Customer
    Service to provide customers with the very best purchasing experience.
  *To help developers with game discovery and marketing, in-app items will
    automatically be available on, and in-app purchases can show up
    on best seller lists, recommendations and merchandising campaigns, helping
    customers discover new games and items, while adding another point of
    engagement for existing players.

“We’re passionate about making game developers successful, and we’ll continue
to build services that make monetization easier and remove undifferentiated
heavy lifting from developers,” said Mike Frazzini, Director Amazon Games.
“Game developers build games that are used across multiple platforms and
mediums. In-App Purchasing for Mac, PC and Web-based games is our latest
service that helps game developers grow their business and increase their
customer-base. For years, Amazon has focused on making the online shopping
experience as frictionless as possible, and we are excited to share this
expertise and technology so that game developers can offer customers this same
great experience.”

In-App Purchasing for Mac, PC and Web-based games is a part of a larger family
of end-to-end services for game developers. From Amazon Web Services (AWS)
building blocks like Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3), and Amazon Dynamo DB used for backend
infrastructure, to services like Game Circle (which includes capabilities like
Achievements, Leaderboards, Friends, and Whispersync for Games across devices)
that enable developers to create more engaging gaming experiences, to services
like A/B Testing and Game Connect (which lets developers marry the ease and
security of shopping on Amazon with the convenience of having virtual goods
delivered directly to customers’ game accounts), to providing distribution to
millions of Amazon customers via the Amazon Appstore for Android and the
Digital Games Store on, Amazon provides the most complete platform
for game developers.

“We were excited to work with Amazon on integrating In-App Purchasing into
Forsaken Planet,” said David Sterling, Vice President of Sony DADC's LOOT
Entertainment. “Giving gamers the option to buy in-game goods using their
Amazon account makes it easier for them to get what they want without ever
having to leave the game environment.”

“We love that Amazon will allow players of FreeFall Tournament to buy virtual
items using the same login credentials and payment information they already
have on file with We think it will help minimize buying friction,”
said Chris Scholz, CEO of Free Range Games. “We also feel good knowing Amazon
is very trusted and secure, and we think it will give our players the same
degree of confidence that they have when purchasing any other item on”

“When we discovered that Amazon was offering In-App Purchasing for PC, Mac and
Web-based games, we were eager to participate. Amazon has worked closely with
our publishing platform team and gone the extra mile to make sure our
implementation will be fast and easy for our upcoming action-RPG game
KingsRoad,” said Mark Spenner, GM, Rumble Entertainment. “Amazon’s In-App
Purchasing creates an opportunity for increased discoverability, and we are
excited that our in-game items will be offered to the very large Amazon
customer base.”

About Digital Games Store for PC, Mac and Web-based Games

The Amazon Digital Games store offers customers more than 3,000 games
including free-to-play and massively multiplayer online games, and makes it
easy for developers to distribute their Mac, PC and Web-based games.
Developers can visit the Getting Started Page to find out more information.

About Amazon Appstore for Kindle Fire and Android

The Amazon Appstore for Android is where customers can find, discover and buy
tens of thousands of apps and games using Amazon’s convenient and trusted
shopping features, including personalized recommendations, customer reviews
and best seller lists. Amazon Appstore has a broad selection of paid and free
apps and games, including established best sellers and new apps from top-tier
brands. To learn more, developers can visit the Mobile App Distribution Portal

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, “,” “we,” “our” and similar terms
include, Inc., and its subsidiaries, unless the context indicates

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect's financial results is included in's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
Press spacebar to pause and continue. Press esc to stop.