First Niagara Launches Mobile Banking Platform

First Niagara Launches Mobile Banking Platform

Customers Now Able to Deposit Checks, Securely Transfer Money, and Pay Bills
-- All Via Smartphone

BUFFALO, N.Y., Jan. 22, 2013 (GLOBE NEWSWIRE) -- First Niagara Financial
Group, Inc. (Nasdaq:FNFG) announced today that it has launched its mobile
banking application available for Smartphone users. The app is available on
IPhone, Android and Blackberry, and allows users to access their accounts
anywhere, any time.

"We are truly thrilled to roll out mobile banking at First Niagara. We have
worked tirelessly to develop a service to exceed our customers' expectations,"
said First Niagara Retail Planning Director Jay Clark. "We live in a highly
mobile world. People are mobile, and now their banking is as well. We at First
Niagara are committed to meeting the evolving needs of our customers."

Features of the app include:

  *Account Information: Account balance, transaction history
  *Bill Pay: View and pay bills to existing payees, modify and cancel
    existing bills
  *Internal Transfers: Transfer funds between First Niagara accounts
  *Locations and customer service: Locate Branches/ATMs in and out of
    network; contact the Call Center for assistance

Additional features added throughout 2013 include:

  *Remote Deposit Capture
  *Person to Person payments (mobile and online)
  *Tablet application (iPad)

To ensure a smooth customer experience, more than 1,800 First Niagara
teammates participated in pilot testing the new mobile app during the month of
December.

"Throughout the mobile pilot, not only did our teammates enjoy mobile banking,
they also helped us compile data about the functionality so as we go-live for
our customers it is ready to roll," Clark said. "This is a testament to our
culture at First Niagara and our teammates' commitment to doing great things
for our customers."

About First Niagara

First Niagara, through its wholly owned subsidiary, First Niagara Bank, N.A.,
is a multi-state community-oriented bank with approximately 430 branches, $36
billion in assets, $28 billion in deposits, and approximately 6,000 employees
providing financial services to individuals, families and businesses across
Upstate New York, Pennsylvania, Connecticut and Massachusetts. For more
information, visit www.firstniagara.com.

CONTACT: News Media:
         Oliver Hays
         Communications Manager
         (716) 819-5923
         Oliver.hays@fnfg.com
 
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