Akrikhin Implements Cegedim Relationship Management’s Award Winning* Cloud-Based Mobile Intelligence™ Boosted by the Eight

  Akrikhin Implements Cegedim Relationship Management’s Award Winning*
  Cloud-Based Mobile Intelligence™ Boosted by the Eight-Million-Strong OneKey™
  Database of Healthcare Professionals (HCP)

Leading Russian Pharmaceutical Company Employs Next Generation CRM Technology
to Optimize Field Performance and Expand Stakeholder Relationships in Crucial

Business Wire

MOSCOW -- January 22, 2013

Cegedim Relationship Management today announced that Akrikhin has selected
cloud-based Mobile Intelligence™, powered by OneKey™, as its centralized
Customer Relationship Management (CRM) platform for their Primary commercial
team.  Akrikhin enjoys a longstanding leadership position in Russia’s
pharmaceutical manufacturing sector and continues to provide outstanding
integrated pharmaceutical services driven by their proven legacy of R&D

Revolutionary CRM Solution Strengthens Market Access Strategies Through Deeper
Stakeholder and Local Market Understanding
As Russia’s pharmaceutical market continues to grow due to new government
financed programs, companies must leverage CRM solutions that deliver a
holistic view of multifaceted stakeholder channels to enhance targeting and
segmentation strategies. Further, formularies and government reimbursement
determines the scope of a company’s footprint in Russia. And advancing market
access relies heavily on driving effective sales force interactions with key
healthcare decision makers. Foresight and market knowledge from third-party
data insights combined with flexible CRM tools enable companies to pursue
promising growth opportunities and rapidly react to dynamic market shifts.

Leveraging rich cloud-based technology, Mobile Intelligence empowers Akrikhin
with a 360-degree view of customer data in order to improve understanding of
customer activities, behavior, spheres of influence and key affiliation
networks. Every aspect of the solution’s comprehensive data view is supported
by the global OneKey HCP database – featuring automatic updates and cleansing
to keep data consistently fresh, complete and unique to each HCP. Empowering
Akrikhin with valuable agility in the emerging market, the flexible system
architecture affords the quick modification of marketing strategies to account
for markets shifts, such as new formulary developments or changing stakeholder
attitudes throughout Russia.

“Akrikhin leverages Mobile Intelligence and OneKey to discover the growth
potential in the Russian market,” said Stefan Janssens, President EMEA & APAC
of Cegedim Relationship Management. “Mobile Intelligence’s global flexibility
and field user functionality perfectly compliment the market knowledge derived
from OneKey. Our end-to-end solution suite is always ready to present to
stakeholders worldwide.”

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award
in Mobile Sales Force Automation (SFA)

                Cegedim Relationship Management is the Life Sciences
                industry’s leading provider of Customer Relationship
                Management (CRM) solutions. Designed specifically for Life
                Sciences, the company’s innovative business solutions
                incorporate a thorough understanding of local, regional and
                worldwide trends. Cegedim Relationship Management enables more
                than 200,000 users in many of the world’s most innovative
About Cegedim   companies to stay ahead of market challenges. In addition to
Relationship    CRM, Cegedim Relationship Management also provides marketing,
Management:     data optimization and regulatory compliance solutions in more
                than 80 countries. Cegedim Relationship Management is part of
                the France-based Cegedim S.A. Group.

                To learn more, please visit: www.cegedim.com/rm.

                Follow Cegedim Relationship Management on LinkedIn and
                Founded in 1969, Cegedim is a global technology and services
                company specializing in the healthcare field. Cegedim supplies
                services, technological tools, specialized software, data flow
                management services and databases. Its offerings are targeted
                notably at healthcare industries, life sciences companies,
                healthcare professionals and insurance companies. The world
About Cegedim:  leader in life sciences CRM, Cegedim is also one of the
                leading suppliers of strategic healthcare industry data.
                Cegedim employs 8,200 people in more than 80 countries and
                generated revenue of €911 million in 2011. Cegedim SA is
                listed in Paris (EURONEXT: CGM).

                To learn more, please visit: www.cegedim.com.


Cegedim Relationship Management
Global Communications
Tel.: +1 (908) 443.2451
Media Relations
Tel.: +33 (0)1 49 09 68 81
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