Bluegreen Vacations Named “Official Vacation Ownership Provider” for Choice Hotels International

  Bluegreen Vacations Named “Official Vacation Ownership Provider” for Choice
  Hotels International

Business Wire

BOCA RATON, Fla. -- January 22, 2013

Bluegreen Corporation (NYSE: BXG) today announced that its wholly-owned
subsidiaries, Bluegreen Vacations and Bluegreen Resorts Management, Inc., have
entered into multi-year strategic alliance agreements with Choice Hotels
International, Inc. (“Choice”) (NYSE: CHH) which, among other things, name
Bluegreen Vacations the “Official Vacation Ownership Provider of Choice
Hotels.”

One of the largest and most successful lodging companies in the world, Choice
Hotels currently franchises approximately 6,200 hotels, representing more than
495,000 rooms, in the United States and more than 30 countries and
territories.

The agreements between Bluegreen and Choice:

  *will allow Bluegreen Vacations to leverage Choice’s brands and customer
    relationships to expand its vacation ownership offerings;
  *will brand 21 Bluegreen Vacation Club® resorts as part of the Choice
    Hotels Ascend^TM Hotel Collection. Launched in fall 2008, Ascend Hotel
    Collection is a network of historic, boutique and unique hotels that offer
    guests an authentic, local experience. Today, Ascend Hotel Collection
    offers upscale independent hotels in the United States, Canada,
    Scandinavia and Latin America;
  *combines components of the Choice Hotels loyalty program, Choice
    Privileges®, with Bluegreen Vacations’ owner travel benefit program,
    TravelerPlus™, so that all TravelerPlus™ participants will be eligible to
    enroll as members of Choice Privileges® and will be upgraded to Elite Gold
    status and receive special benefits. This will provide TravelerPlus™
    members with access to all of the Choice hotels worldwide, including the
    more than 75 hotels in the Ascend Hotel Collection. Additionally, all
    Bluegreen Vacations’ owners will be eligible to access discounted rates at
    all 6,200 Choice hotels, subject to availability.

Choice’s popular brands, which include Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay
Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel
Collection membership program, range from limited-service to full-service and
from economy to upscale, offering business and leisure travelers an array of
high-value, high-quality options.

Bluegreen believes that the agreements will provide it with the opportunity to
introduce Bluegreen Vacations’ offerings to Choice Hotels’ expansive consumer
base.

“We look forward to a long and mutually beneficial relationship with Choice
Hotels,” Bluegreen President and CEO John M. Maloney, Jr. said. “While we
certainly believe that we will benefit from the marketing opportunities, we
are also excited by the other aspects of our alliance with Choice Hotels. We
expect that this arrangement will add value for our current owners and will be
very attractive to prospective owners based on the credibility of the Choice
Hotel brands and the appeal of our expanded product offerings.”

Steve Joyce, President and CEO of Choice Hotels International said, “Bluegreen
Vacations’ experience and marketing innovation in the timeshare industry is
unparalleled and they have created great ownership packages in premier
destinations that appeal to 170,000 loyal Bluegreen Vacation Club owners.
Choice Hotels International looks forward to working with Bluegreen Vacations
to leverage our diverse range of brands, our Choice Privileges® loyalty
program and the strength of our marketing channels. We look forward to a long
and strong relationship with Bluegreen Vacations.”

ABOUT BLUEGREEN CORPORATION

Founded in 1966 and headquartered in Boca Raton, FL, Bluegreen Corporation is
a leading vacation ownership sales, marketing and resort management company.
Bluegreen manages, markets and sells the Bluegreen Vacation Club®, a flexible,
points-based, deeded vacation ownership plan with 170,000 owners, over 60
owned or managed resorts, and access to more than 4,000 resorts worldwide.
Bluegreen also offers a portfolio of comprehensive, turnkey, fee-based service
resort management, financial services, and sales and marketing services
performed on behalf of third parties.

ABOUT CHOICE HOTELS

Choice Hotels International, Inc. franchises approximately 6,200 hotels,
representing more than 495,000 rooms, in the United States and more than 30
other countries and territories. As of September 30, 2012, 360 hotels,
representing 29,000 rooms, were under construction, awaiting conversion or
approved for development in the United States. Additionally, 75 hotels,
representing approximately 7,000 rooms, were under construction, awaiting
conversion or approved for development in more than 20 other countries and
territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn,
Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo
Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection
membership program, serve guests worldwide. Additional corporate information
may be found on the Choice Hotels International, Inc. website, which may be
accessed at www.choicehotels.com.

Statements in this release may constitute forward-looking statements and are
made pursuant to the Safe Harbor Provision of the Private Securities
Litigation Reform Act of 1995. Forward looking statements are based largely on
expectations and are subject to a number of risks and uncertainties including,
but not limited to, the risks and uncertainties associated with economic,
credit market, competitive and other factors affecting Bluegreen and its
operations, markets, products and services; the success of Bluegreen’s efforts
to market its vacation ownership offerings to Choice customers and guests; the
acceptance and success of Bluegreen’s resorts within the Ascend Hotel
Collection; the success of the integration of Choice’s loyalty program with
TravelerPlus™; and the risks and other factors detailed in Bluegreen’s SEC
filings, including those contained in the “Risk Factors” sections of such
filings.

Contact:

Bluegreen Corporation
INVESTOR CONTACT:
Tony Puleo, Chief Financial Officer, (561) 912-8270
tony.puleo@bluegreencorp.com
MEDIA CONTACT:
Kimberly Wischnowski, Corporate Communications Manager, (561) 912-8062
Kimberly.Wischnowski@bluegreencorp.com