High 5 Casino Becomes Facebook's Fastest Growing Virtual Casino
NEW YORK, Jan. 22, 2013
- High 5 Games' Social Casino Proves Value of Real Casino Games in Social
NEW YORK, Jan. 22, 2013 /PRNewswire/ --High 5 Casino surpassed 1 million
active users last week, cementing its position as the fastest growing virtual
casino on Facebook.
The new social product from High 5 Games became the first Facebook casino to
offer so many authentic casino games from around the world to players on the
world's top social network. High 5 Casino currently features more than 30 real
casino games, considerably more than any of its Facebook competitors.
"We are delighted to see that so many players have installed and enjoyed our
social casino in such a short amount of time," said Anthony Singer, CEO of
High 5 Games. "It has become clear to us that online players are searching for
the same high-quality slot games that they can find in real casinos. It just
made sense to launch our top brands online in conjunction with their debut in
brick-and-mortar casinos. High 5 Casino has become that exclusive social
destination for players looking for real casino games on Facebook."
High 5 Casino opened its virtual doors with a soft launch in September, but it
didn't take long for much of the social slot community – eager for real games
with a truly legitimate and random math model – to migrate over to the new
casino. In just a few months, High 5 Casino gained an audience of over 1
million monthly active users and 350,000 daily active users.
With many of the most recognizable brands in the industry and gameplay that
makes it feel like a player is in a real casino, High 5 Casino has quickly
become one of best-performing games on Facebook. In fact, its sticky rate –
which is the best indicator of engagement because it measures DAU over MAU –
is an impressive 34%. That engagement level outperforms virtually all other
social casinos on Facebook. This has been done without any social engagement
methods that other casinos use to amplify growth.
High 5 Casino benefits from having exclusive access to H5G's unrivaled slot
portfolio and the ability to continually produce an abundance of new
high-quality games. While High 5 Games partners with various businesses for
its land-based distribution, the company has retained online and social rights
for the vast majority of its content.
"We know that the future of casino gaming must include social, mobile, and
online consideration," said Med Nadooshan, COO of High 5 Games. "We decided to
bring a few of our more mature brands to a couple existing social casinos, but
we have kept the exclusive rights to our newest and most promising content.
Our social and mobile platforms serve as a powerful marketing tool for
increased traffic for our partners and the casinos that carry H5G games."
High 5 Games is an independent casino content creator that has built many of
the industry's most successful games of the past two decades. It has partnered
with companies like WMS and Konami in the past, and it currently distributes
its games in regulated markets through Bally Technologies, Playtech, and IGT,
although additional partners may be added in 2013. High 5 Games independently
distributes its content on social and mobile platforms.
The company's recent social product, High 5 Casino, has received wide praise
throughout the industry. At Casual Connect in October, Playsino CEO Brock
Pierce highlighted High 5 Casino's rapid rise, saying the bar had risen for
social slot games and that High 5 Casino had "the best metrics of anyone I've
seen in the space." He credited the application's ability to create an
authentic gaming experience without all of the cumbersome pop-ups that had
become routine in Facebook games.
High 5 Casino will continue to launch new games on Facebook and mobile
platforms in the months ahead. Many of these games will then be launched in
land-based and online casinos through one of H5G's valued partners as part of
the company's global distribution strategy.
"We are proud to offer our top-performing content to players around the
world," said Singer. "We have the ability to work with any company and any of
our previous math models to create and distribute exclusive new content.
Whether it's distributing land-based blockbusters to online casinos or
developing brand new games based on our most successful math models, players
on every platform can know what it means to Play Real(SM)."
About High 5 Games (H5G)
Developing for the land-based, online, social, and mobile markets, High 5
Games has created hundreds of games that are played on six continents and in
more than 150 countries. Founded in 1995, H5G is responsible for many of the
casino industry's most successful video-reel slot machine games. The company's
social product High 5 Casino is one of the best-performing casinos on
Facebook, with more than 1 million active players.
Contact: Stephen Murphy, Senior Director of Communications and Online
Strategy, +1-646-755-7480, email@example.com
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