Wendy's Deploys Esri Business Analyst for Site Selection and Predictive Modeling

   Wendy's Deploys Esri Business Analyst for Site Selection and Predictive

Location Analytics Becomes Integral Business System at Third-Largest
Quick-Service Hamburger Restaurant

PR Newswire

REDLANDS, Calif., Jan. 22, 2013

REDLANDS, Calif., Jan. 22, 2013 /PRNewswire/ -- Esri announced today that
Wendy's, the world's third-largest quick-service hamburger chain, is
integrating Esri Business Analyst with the restaurant's corporate IT systems.
The web-based business GIS solution will be part of the company's reporting
system for new locations, assisting in site selection and market analysis.

(Logo: http://photos.prnewswire.com/prnh/20110425/LA88950LOGO)

"Demographic data and location analytics are critical components when making
investment decisions to build new restaurants," said Dennis Hill, vice
president, real estate. "With Business Analyst, everything we need—including
mapping, analytics, and modeling—can be done on one platform that is scalable
across our organization." The Wendy's chain includes more than 6,500 franchise
and company-operated restaurants in the United States and 27 countries and US
territories worldwide.

Business Analyst replaces a current system in use at Wendy's. Implementation
was completed by Esri business partner GIS, Inc. located in Birmingham,
Alabama. The new solution includes server GIS applications, Esri demographics
data and customized analytics developed specifically by GIS, Inc. to
streamline and enhance Wendy's site screening and market assessment process.
Staff can easily view sales records, customized demographics and other
business reports on existing restaurants through an intuitive mapping
interface. The system also enables Wendy's to perform predictive modeling and
assess potential restaurant cannibalization for new and existing sites by
simply clicking on the map.

"We are pleased to work with Wendy's to incorporate GIS and location analytics
into its business processes," said Simon Thompson, director of commercial
business at Esri. "The company's decision to integrate GIS as a scalable
technology within its existing systems means that any staff member, from
marketing to design, can gain the benefits of mapping intelligence without any
training and at any time."

For more information on how Esri helps retailers do better business,

About Esri
Since 1969, Esri has been giving customers around the world the power to think
and plan geographically. The market leader in GIS, Esri software is used in
more than 300,000 organizations worldwide including each of the 200 largest
cities in the United States, most national governments, more than two-thirds
of Fortune 500 companies, and more than 7,000 colleges and universities. Esri
applications, running on more than one million desktops and thousands of Web
and enterprise servers, provide the backbone for the world's mapping and
spatial analysis. Esri is the only vendor that provides complete technical
solutions for desktop, mobile, server, and Internet platforms. Visit us at

Esri, the Esri globe logo, GIS by Esri, ArcGIS, www.esri.com,and @esri.com
are trademarks, registered trademarks, or service marks of Esri in the United
States, the European Community, or certain other jurisdictions. Other
companies and products mentioned herein may be trademarks or registered
trademarks of their respective trademark owners.


Website: http://www.esri.com
Contact: Karen Richardson, Esri, +1-909-793-2853, extension 1-3491,
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