Consumer Cellular Expands Retail Presence at Sears

  Consumer Cellular Expands Retail Presence at Sears

Successful partnership leads to new phone offerings, additional color options
                              and accessory kits

Business Wire

PORTLAND, Ore. -- January 22, 2013

Consumer Cellular (www.consumercellular.com), the number one rated cellphone
service for the third consecutive year and exclusive wireless provider for
AARP members, is expanding its retail presence within Sears stores nationwide
beginning in January. The expansion includes new smartphone and feature phone
offerings, expanded color options for feature phones within the existing
retail line-up as well as new accessory kits.

“We have an extremely successful partnership with Sears,” said Consumer
Cellular CEO John Marick, “and we’re pleased with this opportunity to provide
a broader range of Consumer Cellular products to Sears customers.”

“When we first entered our partnership with Consumer Cellular, we believed
that our customer base would be receptive to their products and services,”
said Harry Williams, electronics buyer for Sears. “And now, after two product
expansions and well over a year of strong sales success, it is clear that
Sears shoppers have eagerly adopted their products and services. We look
forward to building on this successful partnership throughout 2013 and
beyond.”

The Huawei 8800 and Doro PhoneEasy® 618 are new phone offerings that will be
available with this expansion. The Huawei 8800 Android™ smartphone includes
features such as an 800 MHz processor, 5MP camera with LED flash, SMS and MMS
messaging, and much more. The Huawei 8800 will retail for $149.99. For a full
list of Huawei 8800  features and a how-to video, please visit:
http://www.consumercellular.com/huawei8800.

The Doro PhoneEasy® 618 is a  senior-friendly phone that is an upgraded model
from its predecessor - the Doro PhoneEasy 410. The all-new Doro 618 is a 3G
phone with new features including a 3.2MP camera and an external caller I.D.
screen. Along with the upgrades, the Doro 618 will also contain the most
popular features the Doro is known for including large separated buttons,
adjustable text size and contrast, clear sound and a soft touch coating for
better grip. The Doro 618 will be offered in both burgundy and black within
Sears stores as well as in silver on Sears.com. The phone retails for $59.99.
Consumer Cellular is the exclusive wireless provider of the Doro PhoneEasy
within the United States. For a full list of Doro  PhoneEasy® 618 features and
a how-to video, visit: http://www.consumercellular.com/doroPhoneEasy618.

The expansion will also allow existing phones to be offered in additional
colors such as the entry-level Motorola WX416, now available in both red and
black. Ideal for the casual cellphone user, this feature phone includes a 1.8"
display, 2MP camera, MP3 player and FM radio. The WX416 retails for $34.99.
For more information about the WX416 and a how-to video, visit:
http://www.consumercellular.com/MotoWX416.

New accessory kits accompanying the additional phone offerings will round-out
the retail expansion. Previously located on the Consumer Cellular display, all
Consumer Cellular accessory kits will now be found in-line on the Sears’ Cell
Phone Accessory Wall.

All Consumer Cellular devices and wireless plans, including those offered
through Sears, include the following features:

  *Affordable calling plans, beginning as low as $10 per month
  *No contracts
  *Zero activation fees
  *Complimentary usage alerts to notify customers before they exceed their
    monthly data or voice allotment so they do not incur unexpected overage
    fees
  *No roaming or long distance charges
  *Convenient monthly billing and no prepaying
  *30-day money-back guarantee
  *Top-ranked customer support based in the United States

About Consumer Cellular

Consumer Cellular is the exclusive wireless provider for AARP members and a
top-rated carrier that provides no-contract cellphones and service plans to
those 50+. Founded in 1995 on the belief that everyone should have affordable
access to the safety and convenience of cellular service, Consumer Cellular is
privately held with more than 700 employees. The Portland, Ore.-based company
utilizes the nation’s largest voice and data network, covering more than 296
million people – or 97 percent of the U.S. population. Consumer Cellular’s
wireless phones and plans are sold nationwide at leading retailers such as
Sears and RadioShack dealer franchise locations, as well as direct to
consumers at www.consumercellular.com or 800-686-4460. The company has been
ranked on the Inc. 5000 list for four years in a row. For cellphone tutorials,
features, applications and company news, connect with Consumer Cellular on
Facebook, Twitter, YouTube and Google+.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ:SHLD), is a leading broadline retailer providing
merchandise and related services and is part of ShopYourWay, a social shopping
experience where members have the ability to earn points and receive benefits
across a wide variety of physical and digital formats through ShopYourWay.com.
Sears, Roebuck offers its wide range of home merchandise, apparel, and
automotive products and services through more than 2,000 Sears-branded and
affiliated stores in the United States and Canada, which includes more than
810 full-line and more than 1,270 specialty stores in the U.S. Sears, Roebuck
also offers a variety of merchandise and services through sears.com,
landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading
proprietary brands including Kenmore, Craftsman, DieHard and Lands’ End –
among the most trusted and preferred brands in the U.S. The company is the
nation’s largest provider of home services, with more than 11 million service
calls made annually. For more information, visit the Sears, Roebuck website at
www.sears.com or the Sears Holdings Corporation website at
www.searsholdings.com.

Contact:

LANE PR
Jeff Segvich, 503-546-7870
jeff@lanepr.com