PR Newswire/euro adhoc/
EANS-Adhoc: Goldbach Group AG / Stable turnover in a recessive market
environment (with document)
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Financial Figures/Balance Sheet
Ad hoc press release
Provisional net turnover figures for the year 2012:
Goldbach Group: Stable turnover in a recessive market environment
Turnover CHF 445 million - TV and radio advertising strong - Decline in online
advertising - moving images as revenue driver - International business 11%
Küsnacht, January 22nd, 2013. Goldbach Group, the leader in the German-speaking
region, in Southeastern and Eastern Europe, as well as in Russia, in the
marketing of private electronic, mobile and interactive media and online
marketing, closed the 2012 financial year with net turnover totalling CHF 445
million (previous year: CHF 446 million). This means a stable turnover situation
for Goldbach, despite the underlying recessive market environment.
Turnover in the business line Goldbach Media, in which Goldbach pools the
marketing of private TV, radio and digital out-of-home advertising first and
foremost in Switzerland, as well as in Austria and Romania, rose by 4% to CHF
352 million (previous year: CHF 338 million).
The business line Goldbach Audience, which sells online advertising in
Switzerland, Austria, the southern Adriatic and the eastern European region,
reports 18% drop in turnover in 2012 in comparison to the previous year, at CHF
62 million (previous year: CHF 75 million). The decline in sales (most of all
Display) in the first six months of 2012 slowed substantially in the second half
of the year. The demand for moving images advertising increased greatly.
Net turnover for the business line Goldbach Interactive, which provides concept
development, design and technological services for interactive communication and
marketing solutions for the internet and mobile devices such as smartphones and
pads, dropped down slightly in 2012, falling by -3% in comparison to the
previous year, to CHF 38 million (previous year: CHF 39 million).
Goldbach Media accounts for 80% of total turnover (previous year: 76%), with
Goldbach Audience contributing 12% (previous year: 15%). Goldbach Interactive's
share of total turnover is 8% (previous year: 9%). In 2012, 89% of turnover
derived from Switzerland (previous year: 87%) and 11% from international
business (previous year: 13%).
The finalised turnover and EBIT figures will be communicated on Tuesday, March
"In a recessive advertising environment, Goldbach has achieved an increase in
turnover with its strong involvement in above-the-line TV and radio advertising.
This confirms once again that the advertising community favours tried and tested
forms of advertising in economically difficult times", notes Klaus Kappeler, CEO
of Goldbach Group. "The continuing integration of TV and interactive mobile
communications in conjunction with the ongoing development of performance
marketing should boost demand for services in the field of internet business as
soon as the initial signs of an economic recovery emerge."
Further inquiry note:
Tel. +41 44 914 91 10
Mobile: +41 78 600 24 14
Attachments with Announcement:
issuer: Goldbach Group AG
phone: +41 44 914 91 00
FAX: +41 44 914 93 60
indexes: SPI, SPIEX
stockmarkets: Main Standard: SIX Swiss Exchange
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-0- Jan/22/2013 06:01 GMT
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