ASC-Certified Responsibly Farmed Tilapia Now Available at Loblaw

Move represents another step forward toward Loblaw's goal of 100 per cent 
sustainable seafood 
BRAMPTON, ON, Jan. 22, 2013 /CNW/ - (TSX: L) Seafood lovers can now purchase 
Aquaculture Stewardship Council (ASC) certified PC(®) Blue Menu(®) Tilapia 
at select Loblaw Companies (Loblaw) banner stores across Canada. Customers can 
be assured that with the ASC certification seafood comes from fish farms that 
are responsibly managed and limit their negative impact on the environment and 
the community. Loblaw is proud to be the first grocery retailer in North 
America to introduce ASC-certified product in stores. 
The ASC is an independent, not-for-profit organization that aims to be the 
leading global certification and labeling program for responsibly farmed 
seafood. The ASC manages the worldwide standards for responsibly farmed 
seafood and is committed to preserving marine and fresh water habitats while 
endorsing social standards. 
The decision to support the development of the ASC is part of Loblaw's 
commitment to source 100 per cent of all seafood from sustainable sources by 
the end of 2013. Loblaw also plans to introduce additional ASC-certified 
products including basa/pangasius fish and tropical shrimp later this year. 
"We saw the need for the creation of a global standard-setting program for 
farmed seafood and are proud to have been engaged in helping launch the first 
ASC certified product in stores. We hope that Canadians will agree that we are 
driving the fish farming industry forward to more responsible methods," says 
Paul Uys, vice-president, sustainable seafood, Loblaw Companies Limited. 
"With a growing demand for responsibly farmed seafood, ASC believes that 
improving practices within the industry will help ensure it thrives with 
little to no negative social and environmental impact. The ASC program 
encourages the use of best practices in aquaculture and recognizes and 
promotes the sale of farmed fish that has been produced in a responsible 
manner," said Chris Ninnes, CEO of ASC. "The Aquaculture Stewardship Council 
applauds Loblaw for the introduction of ASC-certified seafood in their stores." 
"Consumers can now choose a tilapia product with less impact on the 
environment," said Robert Rangeley, vice-president of conservation and 
Atlantic region, WWF-Canada. "The new ASC-certified farmed tilapia is proof 
that Loblaw's commitment to find and sell more responsibly and sustainably 
sourced farmed and wild-caught seafood is helping secure healthier oceans. We 
look forward to other ASC-certified seafood products, including farmed 
tropical shrimp, pangasius, and Atlantic salmon, in the future." 
PC(®) Blue Menu(®) Tilapia will be available at select Loblaws(®), Loblaw 
greatfood(®), Zehrs(®), Zehrs greatfood(™), Fortinos(®), Real Canadian 
Superstore(®,) valu-mart(®), Your Independent Grocer(®,) Save Easy(®,) 
Dominion(®,) Atlantic Superstore(®,) Provigo(®,) Maxi & Cie(,®,) Maxi(®,) 
and nofrills(®.). 
About Loblaw Seafood Sustainability Commitment 
Loblaw's sustainable seafood commitment is driven by one of its corporate 
social responsibility principles, source with integrity. In May 2009, Loblaw 
made a commitment to source all seafood sold in its corporate and franchised 
locations from sustainable sources by the end of 2013. Affecting more than 50 
per cent of in-store departments, this commitment covers all canned, frozen, 
fresh and wild farmed seafood products, in all categories, across all brands 
Additional information about Loblaw's commitment to sustainable seafood can be 
found at and on Facebook at 
A commitment to source with integrity is one of five Loblaw corporate social 
responsibility principles, which also include respect the environment, make a 
positive difference in our community, reflect our nation's diversity and be a 
great place to work. 
About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice®, no name® and Joe 
Fresh® brands. In addition, the Company makes available to consumers 
President's Choice Financial® services and offers the PC® points loyalty 
Public Relations Department, Loblaw Companies Limited or (905) 
Image with caption: "Seafood lovers can now purchase ASC certified PC® Blue 
Menu® Tilapia at select Loblaw Companies (Loblaw) banner stores across 
Canada. (CNW Group/Loblaw Companies Limited)". Image available at: 
SOURCE: Loblaw Companies Limited 
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CO: Loblaw Companies Limited
ST: Ontario
-0- Jan/22/2013 11:59 GMT
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