Following Explosive Growth In 2012, EasyAsk Expands Into Europe

       Following Explosive Growth In 2012, EasyAsk Expands Into Europe

  PR Newswire

  READING, England and BURLINGTON, Massachusetts, Jan. 22, 2013

- Advanced eCommerce Natural Language Site Search Technology Goes Global,
Supports Any eCommerce Platform, Including Magento, Websphere Commerce,
Netsuite SuiteCommerce and Others

READING,England and BURLINGTON, Massachusetts, Jan.22,2013 /PRNewswire/ --
EasyAsk, the natural language technology and solutions leader, today announced
the opening of EasyAsk's first European office at Thames Valley Park, Reading,

(Photo: )

In 2012, EasyAsk grew revenues by 40% and increased its customer base by 22%
with new names including The North Face , Anna's Linens and Cigars
International . In addition, EasyAsk teamed up with Global leader SAP .

Gartner listed EasyAsk as Cool Vendor for BI and Analytics and cited the
company as "one of the premier ecommerce search and merchandizing software
providers" in its research: Best Practices in Strategically Combining Search,
Content Analytics and E-Commerce .

Building on its successful expansion in the US over the last 24 months,
EasyAsk will now have a local presence to support leading European brands who
are looking to increase website conversions and revenue with Site Search,
Navigation and Merchandising . Highly experienced technology executives Simon
Persse and Robin Aitken, who between them have over 30 years' experience in
the eCommerce and search sector, lead the EasyAsk Europe team. Simon has held
a variety of senior roles, most recently with Compario as well as ATG, Oracle
and Endeca while Robin has held senior positions with ATG, Apptus and

"This is an exciting time for EasyAsk as brands look for best-in-class
solutions to support the changing needs of their consumers," explains Simon
Persse, VP Sales Europe. "EasyAsk's unparalleled track record of delivering
value for major retail brands in the US coupled with the adoption of smart
phones and tablets by consumers mean it is more important than ever for brands
to deliver effective search and navigation options across a broad range of
devices. EasyAsk is able to deliver this capability extremely quickly
regardless of the existing IT infrastructure."

"The search industry as a whole is evolving from simple keyword search to a
more intelligent, highly tuned semantic and natural language model," said
Craig Bassin, EasyAsk CEO. "Nowhere are the results more evident than in
eCommerce search. EasyAsk delivers dramatic performance improvements in
search and merchandizing that directly improve net profits for retailers. We
realized explosive growth in 2012 and are poised to continue this growth
trajectory in 2013. We expect a good portion of this growth to come from our
expansion into Europe, where Forrester Research predicts that eCommerce sales
are expected to increase to €133.6 bn by 2015."

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find
information through ground-breaking natural language search software. EasyAsk
software products go far beyond traditional search, allowing users to simply
ask questions in plain English and receive highly tuned results. EasyAsk
eCommerce Edition uses this unique technology to deliver industry-leading
website search, navigation and merchandising solutions that boost online
revenue through increased conversion rates, improved customer experience and
agile merchandising. EasyAsk Quiri , mobile Siri-like CRM for smartphones and
Business Edition revolutionize enterprise decision-making, moving beyond
traditional business intelligence solutions with easy, low-cost deployment and
a unique natural language interface that extends access to information
anywhere in the organization.

Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has long
been a leader in natural language information analysis and delivery software.
Customers such as The North Face, Coldwater Creek, Lands End, Lillian Vernon,
Aramark, TruValue, Siemens, JoAnn Fabrics and Harbor Freight Tools rely on the
EasyAsk software products to run their business and eCommerce operations

For further information please visit .

Press Contacts:

Simon Persse +44(0)118-963-7780

Robyn Forman +1-510-508-1229

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with respect to this research, including any warranties of merchantability or
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