The Coca-Cola Company Launches Challenge among World Economic Forum’s ‘Global Shapers’ to Accelerate Solutions to Global

  The Coca-Cola Company Launches Challenge among World Economic Forum’s
  ‘Global Shapers’ to Accelerate Solutions to Global Problems

             Best Programs to Receive Seed Money to Expand Reach

Business Wire

DAVOS, Switzerland -- January 22, 2013

The Coca-Cola Company today encouraged the members of the World Economic
Forum’s Global Shapers Community to return to the Forum’s 2014 Annual Meeting
in Davos with proof points of the work they have done to help address the
world’s problems. In return, one project will be granted $50,000 in seed money
to expand its reach while five projects will be granted $10,000 to sustain and
expand their efforts.

Global Shapers, a major initiative launched by the World Economic Forum to
engage young people between the ages of 20 and 30 to deliver local and global
change, will facilitate the challenge by encouraging Shaper “hubs” in more
than 200 communities around the world to document the results of their
community projects focused on societal problems ranging from health to
environment to education to economic growth.

Selection of the most impactful projects will be done by a panel of leading
individuals representing the Global Shapers, the Schwab Foundation for Social
Entrepreneurship, The Coca-Cola Company, governments and other members of
civil society. Judging criteria will include the severity of issues addressed,
the number of lives impacted, overall return on investment and the ability of
the project to be scaled more broadly. Results and impact achieved by all
finalist projects will be shared publicly in January 2014.

“A challenge to spark and expand innovative ideas from the world’s young
leaders is exactly what our world needs today as we look to create much-needed
growth in the global economy,” said Muhtar Kent, Chairman and CEO, The
Coca-Cola Company. “With more than half of the world’s population under age
27, it’s clear that solving current and future challenges is dependent upon
involving the ideas and energy of the millennial generation. Our support of
the Global Shapers recognizes a belief that talent and leadership to create
new growth and solve societal problems can come from anywhere, not just from
governments or businesses.”

Added Klaus Schwab, Founder and Executive Chairman, the World Economic Forum:
“Young people are a tremendous source of innovation and can serve as a
catalytic force for restoring economic growth, addressing social injustice and
creating sustainable change. The Coca-Cola Company recognizes this, and we
appreciate its active role in supporting our Global Shapers Community. The
growth of the Shapers – now with more than 200 community hubs worldwide – is
an exciting and positive development for the Forum, embracing our spirit of
entrepreneurship in the global public interest and our commitment to find
solutions to the world’s biggest problems.”

Launched in 2011, the Global Shapers Community engages entrepreneurial
“millennials” in developing projects that positively impact local communities,
in addition to participating in a global conversation with world leaders to
help shape the future.

The Shapers have made extraordinary progress. Already at the international
level, nine Shapers sit on the World Economic Forum’s Global Agenda Councils,
the largest brainstorming network of world-class academics. More than 300
Shapers have already participated in meetings organized by the World Economic
Forum, including in the closing plenary session of the World Economic Forum
Annual Meeting 2012. And in January 2013, more than 50 Global Shapers from
around the world are participating in the World Economic Forum Annual Meeting
2013 in Davos.

Local Shapers programs address a wide range of social and economic problems
ranging from a project to open 200 public libraries in the Philippines to work
to provide relief efforts following Hurricane Sandy in the United States to
support for marginalized communities, including an orphanage for children
under seven in Bamako, Mali.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca- Cola, the world's most valuable brand, our Company's portfolio features
15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at or
check out our blog, Coca-Cola Unbottled, at


The Coca-Cola Company
Kent Landers, +01 404-676-2683
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