Choice Hotels International and Akkeron Hotels Group Limited Announce UK Agreement

   Choice Hotels International and Akkeron Hotels Group Limited Announce UK

Nine Choice Hotels Branded Properties Added to the UK Portfolio

PR Newswire

SILVER SPRING, Md., Jan. 22, 2013

SILVER SPRING, Md., Jan. 22, 2013 /PRNewswire/ --Choice Hotels International,
Inc. (NYSE: CHH), announced today a strategic relationship with Akkeron Hotels
Group Limited, a well-known regional hotel operator in the United Kingdom,
that is expected to initially result in nine Akkeron hotels operating under
Choice Hotels franchise agreements in the UK, representing an almost 25%
increase in the Choice Hotels UK hotel portfolio and an additional 611 rooms.

This agreement forms a critical part of Choice Hotels' growth strategy to
offer financial support to boost development in key international markets,
such as Europe, by using the company's capital as a targeted incentive to
hotel developers and operators to enter into franchise agreements located in
strategic locations and markets.

Under the agreement, five Akkeron hotels in Bristol, Bury St. Edmunds,
Colchester, Peterborough and Kings Lynn will be rebranded under the Quality
brand and another four hotels located in Winchester, Darlington, Ringwood and
Stevenage will operate under the Clarion Collection brand. The newly branded
Choice hotels, Quality Hotel Bury St. Edmunds,Quality Hotel Peterborough
andClarion Collection Cromwell Stevenage, are anticipated to come online
within the Choice Hotels Europe system by the end of February. The remaining
Quality and Clarion Collection brand hotels are expected to come online
throughout 2013.

"We are delighted to have entered into this relationship with Akkeron Hotels
Group Limited. Akkeron is a strong hotel operator and an ideal company for
Choice Hotels Europe to work with and grow its presence in the UK. The
agreement initially will focus on rebranding nine hotels with the opportunity
to discuss rebranding further Akkeron hotels in the future," commented Duncan
Berry, UK CEO, Choice Hotels Europe.

"Our relationship with Choice Hotels is about developing a long term strategy
of increasing UK marketshare for both companies. It is clear that Choice
Hotels is prepared to invest in the UK market in terms of brand and
distribution. Alongside the change in brand comes a significant investment
into the nine hotels to reposition those businesses along with the conversion
to the Clarion Collection and Quality brands," added Matthew Welbourn, MD of
Akkeron Hotels Group Limited.

"This agreement underscores the fact that Europe is a key focus of growth for
Choice Hotels, and in order to substantially increase the size of the
portfolio we have made significant investments in technology in the European
marketplace, " said Mark Pearce, senior vice president, International
Division, Choice Hotels International. "This includes introducing
choiceADVANTAGE, our cloud-based hotel property management system in the UK
and Europe which provides our franchisees with a fully integrated solution to
manage guest interaction from the moment a reservation is made through
check-out and even after the stay."

The Choice Hotels European portfolio of franchised hotels offers business and
leisure travelers a full spectrum of premium economy to luxury hotels. Choice
Hotels Europe franchises nearly 500 hotels across Europe alone. Brands
franchised by Choice Hotels Europe include Clarion, which is described as four
to five star rated; Quality, which is three star rated and provides a
mid-scale full service offering and Comfort, which is two to three star rated
and is Choice Hotel's largest brand worldwide, known for value, customer
service and reliability.

Benefits of operating under a Comfort, Quality or Clarion brand include
increased reservations delivered through Choice Hotels International's central
online booking system and third-party travel websites, the choiceADVANTAGE
property management system, Choice's marketing support and powerful seasonal
and national advertising campaigns, as well as the company's large and
experienced sales force which is able to negotiate with major travel agents.
Choice Hotels International also operates an award-winning global loyalty
rewards program with more than 16.5 million Choice Privileges members.

About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels,
representing more than 495,000 rooms, in the United States and more than 30
other countries and territories. As of September 30, 2012, 360 hotels,
representing 29,000 rooms, were under construction, awaiting conversion or
approved for development in the United States. Additionally, 75 hotels,
representing approximately 7,000 rooms, were under construction, awaiting
conversion or approved for development in more than 20 other countries and
territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn,
Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo
Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection
membership program, serve guests worldwide. Additional corporate information
may be found on the Choice Hotels International, Inc. website, which may be
accessed at

Choice Hotels,Choice Hotels International,Comfort Inn, Comfort Suites,
Quality,Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel,Econo Lodge,Rodeway InnandAscend Hotel Collectionare
proprietary trademarks and service marks of Choice Hotels International.

© 2013 Choice Hotels International, Inc. All rights reserved.

About Akkeron Hotels Group Limited
Akkeron Hotels Group Limited is a growing UK focused mid-market and regional
hotel business comprising 3* and 4* hotels. The Company intends to build a
portfolio of up to 150 regional hotels and it is expected that Akkeron's
interests in these will comprise a blend of freehold ownerships, leases and
management contracts. Akkeron Hotels' portfolio consists of 34 hotels,
employing 1,630 people, with a combined turnover of c£62m making it one of the
largest regional hotel operators in the UK. Akkeron Group was formed in 2008
by James Brent, previously Global Head of Real Estate & Lodging Investment
Banking at Citigroup, with a focus on real estate-based operational

Akkeron's key areas of activity include:

  oManagement-intensive real estate portfolios e.g. hotels
  oUrban regeneration focused on the South and South West of the UK
  oLarge-scale agriculture in emerging markets

Akkeron pursues a partnership approach to its investment programme, leveraging
its skills across real estate, development, financing and corporate finance.

SOURCE Choice Hotels International, Inc.

Contact: Sally Brown, + 44 (0) 208 871 0536 + 44 (0)7917
091782 or Sarah Lee, +1-301-628-4397,; Akkeron
Hotels Group Limited, Nick Greaves +44 (0) 7825 277 120
Press spacebar to pause and continue. Press esc to stop.