Booking Delightful! Checks In Stateside To Bring Booking Delight Back to U.S. Travelers

 Booking Delightful! Checks In Stateside To Bring Booking Delight
                            Back to U.S. Travelers

  PR Newswire

  AMSTERDAM, Jan. 22, 2013

AMSTERDAM, Jan. 22, 2013 /PRNewswire/ -- The world's best-kept travel secret
is about to be revealed to U.S. consumers. ( ), the largest brand in the global online accommodation
sector, is set to bring an end to the "click-and-hope-for-the-best" era of
online travel planning.

Planet Earth's #1 accommodation site, is undertaking a major brand launch in
the U.S. to introduce American travelers to a delightful booking experience
that has already been tried, tested and trusted by millions of accommodation
bookers around the world. Today,'s first-ever U.S. brand campaign,
Booking.yeah , launches online, in movie theaters and on TV networks across
the country to bring to an American travel sector that is ripe for
innovation and ready for an online solution that prioritizes the customer
experience. Booking.yeah aims to build awareness of the company's commitment
to the "delight of right".

"Travel and accommodation planning can be a gamble," says Paul Hennessy,'s Chief Marketing Officer. "We want U.S. travelers to experience
that moment of pure delight when they open the door of the accommodation they
have booked, see that they have got everything exactly right, and know that
this is going to be an amazing trip."

"We are the place on the Internet where travelers can find a
home-away-from-home that meets their budget and surpasses their expectations,
whether they are booking for an overnight business trip or the vacation of a
lifetime." And that's the focus of the Booking.yeah campaign.

Already, on average more than one million guests a night—that's last night,
tonight and every night—are staying in hotels and other accommodations booked
on's platform. The company is the most significant subsidiary of
parent company Priceline (NASDAQ: PCLN), both in terms of its size as well as
its scope, making the largest brand in the global online travel
industry. Last month, J.D. Power & Associates ranked the top
travel website for customer satisfaction.

"The American online travel market is highly commoditized," says Todd Dunlap,'s Managing Director for North America, who is spearheading the
company's brand launch onto the U.S. market. " is here to provide a
refreshingly new and delightful experience for those who care about where they
stay. Lowest prices are guaranteed, of course, but ours is also a simple
website with an amazing array of property choices. Our real and unedited guest
reviews and superior customer service make an amazing solution for American
travelers. Once American consumers notice the ease and joy of,
they will realize it's something unlike anything they've ever experienced
before." offers the best prices at all of its 265,000+ listed properties,
covering over 46,000 destinations in 178 countries, plus:

  *Over 17.5 million genuine reviews submitted by guests who booked their
    stay with
  *Pay after you stay for almost all accommodations
  *Maximum flexibility for customers, meaning most accommodations can be
    canceled free of charge up to 24 hours before arrival
  *Easy access from your desktop, tablet or mobile
  *A customer service team available 24/7, 365 days per year in
    your language
  *Over 5,000 people in over 50 countries around the world dedicated to
    having guests experience the delight of getting it right.
  *25 different property types—from hotels, apartments and villas to hostels,
    farm stays, bungalows and boats.

The Booking.Yeah advertising campaign was created by Wieden+Kennedy Amsterdam.
Click here to view and link to the 'Booking.yeah' 60 second film. Click here
to download campaign images from the 'Booking.yeah' film in high resolution.

About is the world's leading online hotel and
accommodation reservations company, and guarantees the best prices for any
type of property – from small independents to five-star luxury. Guests can
access the website anytime, anywhere from their desktop, mobile
phone or tablet device, and they never pay booking fees – ever. The website is available in 41 languages, offers over 265,000 hotels
and accommodations in 178 countries, features over 17.5 million real reviews
from real guests, and attracts over 30 million unique online visitors per
month from both leisure and business markets around the globe. With over 16
years of experience and a team of over 5,000 dedicated employees in more than
90 offices worldwide, operates its own in-house customer service
team available 24/7 to assist guests in their native language and ensure an
exceptional customer experience.

Established in 1996, B.V. owns and operates™, and is
part of the Priceline Group (NASDAQ: PCLN). Follow us on Twitter , Google+ ,
Pinterest , like us on Facebook , or learn more at .

Contact: Anoeska van Leeuwen,, Director, Corporate Communications,
+31 20 715 8476,; or Diana Hitzig, MWW, Tel:
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