Local Corporation Reaches Record Organic and Mobile Quarterly Search Traffic

  Local Corporation Reaches Record Organic and Mobile Quarterly Search Traffic

Business Wire

IRVINE, Calif. -- January 22, 2013

Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced record organic and mobile search traffic for the fourth quarter
2012.

The company reached organic traffic of 45 million monthly unique visitors
(MUVs) during the fourth quarter, up 51 percent from 30 million MUVs during
the year ago period.

Mobile traffic also continued to grow, representing 25 million MUVs during the
fourth quarter 2012, up 220 percent from 8 million MUVs during the year ago
period.

"Organic and mobile traffic growth both continue to be key performance
indicators for our business and these records represent large milestones for
us,” said Carlos Caponera, Local Corporation, senior director, consumer
properties. "We are making significant progress in growing our ecosystem by
driving increased traffic from both organic and mobile sources.”

All site traffic and usage statistics are from third-party service providers
engaged by the company. Quarterly MUV traffic is equal to the aggregate of
each month's MUV traffic numbers in that quarter. Traffic and the company’s
monetization of that traffic combine to determine its revenues for any given
period. The company’s traffic volume alone for a period should not be viewed
as demonstrative of its financial results for such period.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.

Contact:

Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser
949-789-5223
ctriebwasser@local.com
 
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