Pitney Bowes Software Survey Reports 80% of Executives Still Looking for the Business Value of Big Data

  Pitney Bowes Software Survey Reports 80% of Executives Still Looking for the
  Business Value of Big Data

Increased Spending in 2013 for In-house Analytics Skills and Better Reporting

Business Wire

STAMFORD, Conn. -- January 22, 2013

A survey by Pitney Bowes Software on Big Data reveals that the journey from
big data to business value has just begun. Of senior executives, C-level, Vice
Presidents and Presidents surveyed in the U.S., 80% report that getting value
from their data is a challenge at their organization. When asked their biggest
challenge to extracting value from big data, the response most selected at 35%
was that there is too much data and too few resources. In addition, 38% of
respondents reported that the lack of analytics capabilities and skills is the
biggest inhibitor to gaining business value from Big Data.

Technology research firm Gartner has increased its forecast for worldwide IT
spending in 2013 to $3.7 trillion.^1 According to the DMA, global advertising
expenditures will grow 4.7% to $480 billion in 2012. Both spending projections
will be largely driven by Big Data initiatives.

Increased IT and marketing spending on Big Data will likely be invested in
staffing to gain business value from the ever-building volumes of customer
data. As technologists, analysts and marketers, we have plenty of data, but
we’re not very good at analyzing the data and reporting on the insights,
trends and best next actions. In short, the business value is not yet rising
up from the abundance of data.

One executive surveyed reported a need to “build skills to make use of the
data.” Another concurred by stating they must “manage unstructured data and
get automated value from it.”

“Many of our clients gain business insight by centralizing the data analytics
teams to develop best practices and consistent reporting across the
enterprise,” said Pitney Bowes Software President John O’Hara. “In addition,
organizations should resist the temptation to continue one-off customer data
exercises for each marketing campaign. By repeating like data analytics
exercises over time, brands create relevant conversations and long-lasting
relationships with their most lucrative clients and consumers.”

Pitney Bowes recommends the following best practices for strategic planning
around data and spending:

  *Demonstrate the business value of every data project or exercise to senior
  *Focus spending on staffing with advanced analytics and reporting skills.
  *Think about whether centralizing data, data management, and/or data
    analytics will help deliver business value.
  *Create and nurture the discipline of repeating like data analytics
    exercises over time to measure changes in business results and client or
    consumer behavior over time.

About Pitney Bowes Software

Pitney Bowes Software provides multi-channel solutions that leverage data to
create relevant dialogue between organizations and their customers. These
solutions enable lifetime customer relationships by integrating data
management, location intelligence, sophisticated predictive analytics,
rules-based decision making and cross-channel customer interaction management
to increase the value of every customer communication while also delivering
operational efficiencies.

Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc.
(NYSE:PBI), a customer communications management technology leader. For more
information, please visit www.pb.com/software and www.pb.com.

^1 Gartner, Inc., Forecast Alert: IT Spending, Worldwide, 4Q12 Update,
John-David Lovelock, January 2, 2013.


Pitney Bowes
Carol Wallace
203 351 6974
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