LIDS Sports Group, NFL Gear Up For Super Bowl XLVII Retail Experience

    LIDS Sports Group, NFL Gear Up For Super Bowl XLVII Retail Experience

-- Company to operate the 30,000 square foot NFL SHOP at Super Bowl Presented
by Visa --

-- Pop up location will offer shop-in-shop elements as well as interactive fan
activities --

PR Newswire

INDIANAPOLIS, Jan. 22, 2013

INDIANAPOLIS, Jan. 22, 2013 /PRNewswire/ --LIDS Sports Group, the
Indianapolis-based operator of the North American LIDS retail chain, in
collaboration with the National Football League, is pleased to announce its
plans for this year's NFL Experience Driven by GMC concessions business – the
NFL SHOP at Super Bowl Presented by Visa. In an innovative spin on the
traditional concept for this venue, the retailer has switched gears to focus
on creating a fan destination for Super Bowl-goers to include the industry's
latest offerings in product customization and entertainment features. The
30,000 square foot pop up shop will be open to the public from January 25
through February 4, 2013.

"We are truly excited for this opportunity to make a statement of how our
retail game plan is constantly evolving, and to showcase that we are able
magnify what we do every day in our more than 1,000 LIDS and LIDS Locker Room
locations to meet Super Bowl fan expectations for years to come," said LIDS
Sports Group President Ken Kocher.

"This is another example of our determination to prove LIDS Sports Group is a
major stakeholder in more than just the headwear category." The specialty
retailer and all-inclusive team sports dealer, primarily known for its
headwear stores, has been recently fueling its growth through a more
localized, team-specific storefront banner with product selections such as
jerseys, fan apparel and team-branded novelty items.

"In looking for a world class leader to help us achieve our retail objectives
for the NFL Experience in New Orleans, LIDS' offerings and willingness to push
the envelope to provide a unique fan experience stood out – as is evident in
their expanding event retailing efforts," said Leo Kane, NFL senior vice
president of consumer products. "We are excited to work with LIDS to deliver
to our fans more ways to celebrate their teams and Super Bowl XLVII."

The NFL Experience shop will offer sports enthusiasts a wide variety of
officially licensed Baltimore Ravens, San Francisco 49ers and Super Bowl XLVII
apparel and memorabilia, ranging from the latest fashion trends to on-field

Key NFL SHOP at Super Bowl Presented by Visa retail elements and logistics:

  oPlayer Appearances and Celebrity Interaction Opportunities
  oInteractive Features: XBOX Gaming Area, Tailgate Toss, Fathead Photo
    Booth, and Fitted Test
  oLIDS Custom Zone: Custom Embroidery, Custom Screen Printing on Jerseys,
    Special Event Patches, Personalized Key Chains and Custom Photo Souvenir
  oLimited Edition Product Offerings – Limited Quantities
  oShop-in-Shop Partners: Nike, New Era, G-III and Touch by Alyssa Milano,
    Fathead, Tervis Tumblers, EA Sports, Mitchell & Ness and '47 Brand
  oNFL Shop at Super Bowl Presented by Visa hours of operation will be:

  Date                                       Hours of Operation
  Friday, Jan. 25 through Sunday, Jan. 27    10:00 AM  7:00 PM
  Monday, Jan. 28 through Tuesday, Jan. 29   CLOSED    CLOSED
  Wednesday, Jan. 30 through Saturday, Feb.2 10:00 AM  10:00 PM
  Sunday, Feb. 3                             8:00 AM   3:00 PM
  Monday, Feb. 4                             8:00 AM   2:00 PM

Additionally, LIDS Sports Group will manage other prime locations under the
NFL SHOP at Super Bowl Presented by LIDS retail banner in the greater New
Orleans area – the French Quarter, Riverwalk, and NFL host hotels – to satisfy
customer demand throughout the city leading up to this NFL season's
championship game.

The LIDS Sports Group, operating within Hat World, Inc., is comprised of the
LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain,
the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports
business, and the Internet businesses,,, www.lidsteamsports.comand Operating out
of Indianapolis, Indiana, the retail businesses make up more than 1,000
mall-based, airport, street level and factory outlet locations nationwide, and
in Canada and Puerto Rico. LIDS retail stores offer officially licensed and
branded headwear of collegiate teams, major professional sports teams, as well
as other specialty fashion categories in the latest styles and colors. LIDS
Locker Room is a mall-based retailer of sports headwear, apparel, accessories,
and novelties which also operates under the Sports Fan-Attic and Sports Avenue
retail concepts. Most LIDS and LIDS Locker Room stores also offer custom
embroidery capability. LIDS Clubhouse operates team-specific professional
sports and university athletics retail stores and e-commerce sites. LIDS Team
Sports is a full-service team uniform and apparel dealer, custom screen
printer, embroidery and sporting goods distributor. Hat World, Inc. is a
subsidiary of Genesco Inc.

SOURCE LIDS Sports Group

Contact: John DeWaal, LIDS Sports Group,, +1-317-333-5489
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