Kohl’s Donates $2 Million to Discovery World

  Kohl’s Donates $2 Million to Discovery World

   Kohl’s Design It! Program at Discovery World provides kids with hands-on
            learning to inspire creativity, innovation and design

Business Wire

MENOMONEE FALLS, Wis. -- January 22, 2013

Kohl’s Department Stores (NYSE: KSS) today announced a $2 million donation to
Discovery World in Milwaukee, Wis., over three years to continue support for
Kohl’s Design It!, an educational program allowing kids to use advanced
technology to turn design into reality. The donation comes from the Kohl’s
Cares^® cause merchandise program which sells special merchandise, including
plush toys and books, and donates 100 percent of the net profit to benefit
children’s health and education initiatives nationwide.

Discovery World, an educational and experiential learning center in Milwaukee,
is nationally recognized for its pioneering approach to education and serves
more than 300,000 people each year. Through an initial $2 million donation
from Kohl’s Cares in 2010, Discovery World launched the Kohl’s Design It!
Program, which is free with admission to all Discovery World attendees and
school groups.

“Kohl’s shares Discovery World’s commitment to enhancing education and
providing valuable learning opportunities for kids and families,” said Kevin
Mansell, Kohl’s chairman, president and chief executive officer. “We are proud
to continue our partnership with Discovery World as we work together to
encourage a new generation of innovators.”

The Kohl’s Design It! Program consists of the following components:

  *Kohl’s Design It! Lab: A hands-on learning lab at Discovery World,
    providing students with a greater understanding of how things are made and
    how technology is involved in transforming ideas into objects. The lab
    includes workstations, tools, equipment and themed curriculum for students
    to create items such as personalized flashlights, jewelry inspired by
    designs found in nature or backpacks made with recycled materials.
  *Kohl’s Design It! Mobile Lab: A portable version of the on-site lab to
    extend program delivery beyond the walls of the Discovery World facility.
    Trained lab educators travel to schools, youth-serving agencies and
    community festivals in the Kohl’s Design It! Mobile Lab.

“Our partnership with Kohl’s gives visitors of all ages the opportunity to
discover their ability to innovate while teaching them about product
development. We are honored to continue our work together to make learning a
great experience in the Kohl’s Design It! Lab,” said Paul Krajniak, Discovery
World executive director.

“We look forward to providing participants with new and diverse opportunities
to explore science, math, technology and creativity as it relates to the world
we live in,” said Joel Brennan, Discovery World chief executive officer.

Since 2000, Kohl’s and the Kohl’s Cares program have combined to give nearly
$50 million to support charitable initiatives in the metro-Milwaukee area,
including $4 million to Discovery World since 2010. For more information on
Discovery World, visit www.discoveryworld.org. For Kohl’s Cares^® cause
merchandise, visit any Kohl’s store or shop online at www.kohls.com.

About Kohl’s

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates1,146stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than$208million
for children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online,
visitwww.Kohls.com,or join the discussion on
Facebookhttp://www.facebook.com/Kohlsor Twitterhttp://twitter.com/Kohls.

About Discovery World

Discovery World connects people with innovation, science, technology and the
environment with exploration and education through interactive exhibits and
experiential learning programs. Key features in the facility include
interactive science, technology and freshwater exhibits, innovation labs,
high-def theaters, television and audio studios as well as fresh and saltwater
aquariums. Discovery World is also home to Wisconsin’s Flagship the S/V Denis
Sullivan. To find out more call (414) 765-9966 or visit


Kohl’s Department Stores
Jen Johnson, 262.703.5241
Discovery World
Richard Cieslak, 414.765.8636
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