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Wholesome Sweeteners Organic Blue Agave - Perfect for Starbucks’ New Steel Cut Oatmeal

  Wholesome Sweeteners Organic Blue Agave - Perfect for Starbucks’ New Steel
  Cut Oatmeal

  Agave Syrup Provides the Perfect Touch of Natural Sweetness at Starbucks®

Business Wire

SUGAR LAND, Texas -- January 22, 2013

Wholesome Sweeteners is proud to announce that the company’s Organic Blue
Agave Syrup is the new premium sweetener for the Hearty Blueberry Oatmeal at
Starbucks®.

Wholesome Sweeteners is proud to announce that the company's Organic Blue
Agave Syrup is the new pre ...

Wholesome Sweeteners is proud to announce that the company's Organic Blue
Agave Syrup is the new premium sweetener for the Hearty Blueberry Oatmeal at
Starbucks(R). (Photo: Business Wire)

Chosen over the competition for its smooth and mildly rich flavor, the
Wholesome Sweeteners Organic Blue Agave packets at Starbucks contain a
delicious pour-over liquid sweetener created exclusively from the heart of the
Blue Agave plant grown in Mexico.

The market-leading Wholesome Sweeteners Organic Blue Agave Syrup metabolizes
slowly in the body without spiking blood sugar due to its low Glycemic Index
(GI). Additionally, Wholesome Sweeteners Agave Syrup at Starbucks is 25%
sweeter than sugar so consumers use less sweetener overall.

“Wholesome Sweeteners is proud to be a part of Starbucks’ initiative to
provide healthy, sustainable and convenient food options to its customers,”
said Wholesome Sweeteners CEO, Nigel Willerton. “Our Agave Syrup is 100%
natural, gluten-free, vegan and non-GMO, and by far the best-tasting on the
market. It answers the demand from consumers who want the best natural
sweeteners without compromising product quality or gourmet taste.”

Starbucks Hearty Blueberry Oatmeal with Wholesome Sweeteners Organic Blue
Agave is available in approximately 4,500 Starbucks company-operated stores
across the U.S.A.

About Wholesome Sweeteners

Wholesome Sweeteners is the nation’s leader in Fairtrade Certified, USDA
Organic, Non-GMO Verified, and sustainably produced sugars, syrups, nectars
and honeys, all made from nature’s best resources. Since 2005 Wholesome
Sweeteners has paid over $7.5 million in social premiums to benefit our
Fairtrade partners, farming and beekeeping cooperatives in the developing
world. Fairtrade means that farmers can buy land, send their kids to school,
and build thriving communities. Premiums paid by Wholesome Sweeteners have
brought clean water, electricity, schools and health care to villages in
Malawi, Mexico, Brazil, Costa Rica, and Paraguay. www.WholesomeSweeteners.com

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the high-quality arabica coffee. Today, with stores around the
globe, the company is the premier roaster and retailer of specialty coffee in
the world. Through unwavering commitment to excellence, we bring the unique
Starbucks Experience to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at www.starbucks.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130122006154/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50538683&lang=en

Contact:

For Wholesome Sweeteners
Christy Lee, 713-594-2141
Christy@storytellercomm.com