Century 21 Real Estate LLC Releases Details of Its Big Game

Century 21 Real Estate LLC Releases Details of Its Big Game Survey 
Results Show Home Is Where Most Prefer to Watch the Game 
PARSIPPANY, NJ -- (Marketwire) -- 01/22/13 --  Century 21 Real Estate
LLC, the franchisor of the world's largest residential real estate
sales organization, today announced the results of its Big Game
Survey. CENTURY 21(R), an advertiser in this year's Super Bowl(R),
recently surveyed Americans about their game-watching and party plans
during this year's game. The results revealed an overwhelming
majority of Americans consider the home to be the best place to tune
into the Big Game and that a number of factors contribute to making
the party a success, including the comforts of home, good food and,
of course, a big screen television. 
Key findings include: 


 
--  Home is where the game is. Nearly nine in ten Americans who plan to
    watch the Big Game (88 percent) agree home is the best place to catch
    the action. In fact, 84 percent indicated they will watch the game
    this year in their home, a friend's home or a family member's home as
    opposed to other venues including bars and restaurants.
    
    
--  Comfort, comfort, comfort. 66 percent of those who plan to watch the
    game at their own home or someone else's said a comfortable and/or
    relaxing atmosphere is the leading reason why they opted to watch the
    game there. In fact, the most popular benefit of watching the game at
    home instead of a bar is the ability to easily find a comfortable seat
    with 58 percent of U.S. adults citing this as a benefit. Not far
    behind was the advantage of not having a huge crowd blocking the view
    of the television, which drew 48 percent of the vote.
    
    
--  In good company. 63 percent of women value good company as a critical
    factor to making a good Big Game party, compared to 57 percent of
    men.
    
    
    --  However, 46 percent of U.S. males indicated that aside from
        holidays and birthdays, the Big Game is their favorite reason to
        get together with family and friends at someone's home (compared
        to 39 percent of U.S. females).
        
        
--  What makes a good house party? Nearly three-quarters of Americans (72
    percent) said food and drink are among 
the most critical factors in a
    successful Big Game party.
    
    
--  Party Too Hard? After a long day of eating, drinking and
    touchdown-cheering, those aged 18-34 are most likely to indicate that
    they have called in sick to work the next day after a Big Game house
    party (22 percent). And of all hooky players -- men are more likely to
    do so than women (14 percent compared to 9 percent).

  
The CENTURY 21 brand advertised during the Super Bowl for the first
time last year. This year, the CENTURY 21 commercial will be
broadcast in the third quarter, during the game's first commercial
break after halftime. In addition, the brand will also sponsor an
hour-long pre-game show and air ads eight times prior to kick-off. 
"For millions of Americans who tune in, it's not just about the game
and the commercials, it's about getting together with friends and
family in the home," said Bev Thorne, Chief Marketing Officer of
Century 21 Real Estate LLC. "This game represents the last great
American campfire and we thought it'd be fun to take a look at the
role the home plays in what has become an iconic cultural event." 
Additional findings include: 


 
--  Time to Relax. 76 percent of Americans who plan to watch the
    championship game said they like to watch the game at home in their
    pajamas or comfortable clothes, with women supporting this notion even
    more so than men (83 percent vs. 70 percent).
    
    
--  Bathroom breaks! Nearly half of U.S. adults (46 percent) cite cleaner
    bathrooms as a benefit of watching the game at home.
    
    
--  Did you see that?! Men are four percent more likely than women to cite
    "being able to control instant replay with the DVR" as a reason to
    watch the game at home (26 percent compared to 22 percent).
    
    
--  Savory over sweet. For American adults, snack foods such as chips and
    dip lead the way with 22 percent of the vote for the best Big Game
    party food. Not on the menu? Sweets such as cookies and brownies only
    drew in two percent of the vote.
    
    
--  Hot dogs are ready! Not surprisingly, 23 percent of Americans in the
    warm-weathered South indicated grilled specialties such as hamburgers
    and hot dogs are the best foods, compared to only 12 percent of those
    from the chilly Northeast.
    
    
--  It's all about big screens. 52 percent of U.S. adults said the qu
ality
    of the television (e.g., size and resolution) is a critical factor to
    throwing a successful party for watching the game at home.
    
    
--  Staying connected. 36 percent of those who plan to watch the Big Game
    indicate they will use media devices other than their television to
    supplement the game-viewing experience.
    
    
    --  42 percent of U.S. adults who will be using additional devices
        during the Big Game say they will be doing so to check sports news
        apps on their phone or tablet for breaking, behind-the-scene
        commentary.
        
        
    --  52 percent of U.S. adults who use social media indicate they will
        also be using social media during the game.
        
        
    --  Those age 18-34 (30%) are much more likely than any other age
        group to use their phone to supplement their viewing experience
        (age 35+ is only 10%).
        
        
    --  Those aged 18-54 who use social media are much more likely than
        those 55+ to use social media during the Big Game to talk about
        the commercials (32 percent vs. 17 percent).
        
        
    --  During the game, the leading topic of conversation among friends
        is the game itself (30%).
        
        
    --  Lastly, it turns out on this day it really is all about two
        things: the game itself and the commercials -- that's right, only
        6 percent of U.S. adults who use social media indicated they plan
        to chat with friends via social media about the cheerleaders.

  
*Super Bowl(R) is a registered trademark of the National Football
League. 
Survey Methodology
 This survey was conducted online within the
United States by Harris Interactive on behalf of Century 21 Real
Estate LLC from December 11-13, 2012 among 2,893 adults age 18+. This
online survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated.  
About Century 21 Real Estate LLC
 Century 21 Real Estate LLC
(CENTURY21.com) is the franchisor of the world's largest residential
real estate sales organization, providing comprehensive training and
marketing support for the CENTURY 21 System. The System is comprised
of approximately 7,000 independently owned and operated franchised
broker offices in 73 countries and territories worldwide. Century 21
Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE:
RLGY), a global provider of real estate services. 
Copyright2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY
21(R) Is A Registered Trademark Owned By Century 21 Real Estate LLC.
An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY
21 Office is Independently Owned and Operated. 
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Media Contacts:  
Matt Gentile 
Century 21 Real Estate LLC 
Phone: 973.407.6102 
Mobile: 973.647.9042 
matt.gentile@century21.com  
Angela Giovanello 
Mullen Communications 
Phone: 617-226-9921 
Mobile: 617-999-6105 
angela.giovanello@mullen.com