SeatGuru Re-Launches Website To Make Air Travel Planning Easier Than Ever

  SeatGuru Re-Launches Website To Make Air Travel Planning Easier Than Ever

The Airline Seat Map Authority Unveils New Site Design and Flight Shopping

PR Newswire

NEWTON, Mass., Jan. 22, 2013

NEWTON, Mass., Jan. 22, 2013 /PRNewswire/ -- SeatGuru®, the ultimate online
guide to air travel, today revealed several site enhancements that further
help flyers find the best seats and flights. The iconic color-coded airline
seat maps have been updated with a fresh look, a more intuitive layout, and
additional content such as user submitted photos. Furthermore, travelers can
now shop for flights and quickly identify itineraries that offer the best
onboard experience with the new "Guru Factor" rating system.

To view the multimedia assets associated with this release, please click:


For more than 10 years, SeatGuru has been the leading resource for frequent
flyers and savvy travelers looking for unbiased seat map information and
advice along with details on aircraft amenities. The new site builds on that
content and was designed with features to elevate the user experience

  oLive Flight Shopping- Leveraging the powerful TripAdvisor flight
    comparison search engine, SeatGuru can now help travelers find the lowest
    available fares on hundreds of flights, and show those that score highest
    on seating comfort and onboard amenities. 
  oUser Provided Photos- Flyers can now view photos of individual aircraft
    seats along with the associated commentary and amenity information,
    helping to avoid any unpleasant surprises once they board their flights.
    SeatGuru users also have the ability to easily upload their own seat
  oFeatured User Comment - Along with SeatGuru's existing advice and curated
    recommendations on seats, the site will also show selected comments from
    travelers on the new seat map pages to help travelers make an informed
    decision when choosing a seat.
  oImproved navigation- SeatGuru has made it easier to look up the seat map
    for your flight with improved search functionality by route or flight
    number and better aircraft matching logic. Along with the ability to
    browse a directory or airlines and aircraft, the new site also makes it
    easier to quickly scan the seating details for every aircraft.
  oGuru Factor- the new flight search tool includes the Guru Factor which
    offers detailed seat comfort and onboard amenity information along with a
    overall recommendation of either"Love it," "Like it," or "Live with it"
    for your flight itinerary. The Guru Factor is customized by each cabin
    class and is comprised of an overall comfort score based on the type of
    seat, seat pitch, width, and recline, in-flight entertainment options,
    onboard amenities, and TripAdvisor customer satisfaction ratings for

In the coming weeks, SeatGuru's iPhone app will also carry the new seat map
design and improved navigation. Travelers will have the ability to create a
profile and easily submit comments and photos of their seat while on the go.

"The new SeatGuru will give millions of flyers even more useful insight to
help them plan and have the best flight experience possible," said Bryan
Saltzburg, general manager of TripAdvisor Flights and SeatGuru. "Access to our
comprehensive seat and airline amenity information, new flight shopping
functionality, purchase options, and trustworthy advice from fellow travelers
will be infinitely valuable for those planning their next flight."

For more information, please visit SeatGuru's re-launched site at, or download the mobile app for iPhone, iPod Touch and
Android via

About SeatGuru
SeatGuru ( is the Internet's most comprehensive resource for
airline information, incorporating 45,000+ flyer reviews on airline seats,
services, and amenities, as well as providing useful travel trips. SeatGuru
offers more than 700 airline seat maps covering nearly 100 airlines so that
travelers can find the best seats before they fly. SeatGuru is part of
TripAdvisor, Inc.

About TripAdvisor
TripAdvisor® is the world's largest travel site,* enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 60 million unique monthly
visitors*, and over 75 million reviews and opinions. The sites operate in 30
countries worldwide, including China under TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other
travel media brands, and together the sites attract more than 74 million
unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include,,,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012

**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries,
Worldwide, July 2012

©2013 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

Contact: Natalia Garcia, +1-415-848-2485,
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