UK's Largest Brewer and Pub Owner Improves its Pedigree by Selecting Ruckus Smart Wi-Fi for Nationwide Wireless Upgrade

 UK's Largest Brewer and Pub Owner Improves its Pedigree by Selecting Ruckus
                 Smart Wi-Fi for Nationwide Wireless Upgrade

Marston's PLC Views Smart Wi-Fi as a Business Imperative to Improving Customer
Loyalty, Enabling New Services and Enhancing Service Quality Across 2,000
Retail Locations

PR Newswire

LONDON and SUNNYVALE, Calif., Jan. 22, 2013

LONDON and SUNNYVALE, Calif., Jan.22, 2013 /PRNewswire/ --Ruckus Wireless,
Inc. (NYSE: RKUS) today announced that it has been selected by Marston's PLC,
one of the UK's leading brewers and pub operators, and the world's largest
brewer of cask ale, to supply Ruckus Smart Wi-Fi equipment for use within its
pubs and restaurants nationwide.

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With over 2,000 locations across the UK, Marston's wanted to better leverage
Wi-Fi to improve the customer experience and increase the efficiency of its
operations. Pubs, restaurants and retail outlets of all kinds are looking for
new ways to attract customers, keep customers more engaged and leverage Wi-Fi
analytics that could provide insight into innovative new services.

Customer use of mobile devices like smartphones and tablets in UK retail
environments continues to increase rapidly.In a recent survey by
eConsultancy, 43% of respondents in the UK said they had used their mobile
devices to compare prices and look at product reviews while out shopping, up
from 19% in 2011. And according to an OnDevice Research survey,74% of
respondents in the UK would be happy for a retailer to send a text or email
with promotions while they're using in-store Wi-Fi.

"Marston's had installed Wi-Fi over three years ago and has always taken a
very active and early adopter role in the use of technology in our
operations," said Rob Derbyshire, operations manager for Marston's Telecom.
"But since that time–with the rise of Wi-Fi-enabled devices of all shapes and
sizes– the world had changed–making Wi-Fi no longer simply nice to have but
rather a strategic necessity."

To improve service efficiency and guest access, Marston's is installing Ruckus
ZoneFlex dual-band 802.11n Smart Wi-Fi access points (APs) both indoors and

These Smart Wi-Fi products support line of business applications such as
in-store electronic point-of-sale (EPOS) systems that staff access using
tablet devices to provide a more flexible way to take orders, settle bills and
provide a greater level of service.

"Ultimately we are a business that must turn a profit," remarked Derbyshire.
"That said, we understand how our customers work, live and play as well as the
role that wireless technology has in their lives. As a result, we have found
that providing fast and reliable Wi-Fi has both a direct and indirect impact
in increasing revenue."

Previously Marston's had installed in its pubs a single Wi-Fi access point
based on conventional Wi-Fi technology. But recently, the demand for Wi-Fi
access has increased as more users armed with more devices try to
simultaneously access the network. This raised concerns over capacity,
coverage and performance.

"Interference was becoming an issue. Coverage was becoming an issue.
Reliability was becoming an issue," explained Derbyshire. "We needed a Wi-Fi
system that could handle a large number of concurrent user connections, extend
signal range, maintain stable connections and deliver higher aggregate
throughput," explained Derbyshire. "Yet when it came to each vendor's
offerings, these requirements seemed to compete against each other."

To Cloud or Not to Cloud

Marston's evaluated a number of Wi-Fi products, including cloud-based
offerings, but found dramatic differences in price and feature/functionality.
With few to no IT staff in each pub, an easy to deploy and simple to manage
Wi-Fi system was required. In turn, Marston's initially believed that a
cloud-based solution would work best.

"Meraki's system had a compelling user interface but the recurring annual
licence costs per AP made the overall solution much more expensive," said
Derbyshire. "This fact, along with lower client capacities and a number of
feature and architectural limitations, such as inter-AP roaming performance
that go along with a cloud-based solution, just didn't work well in our
environments. Our first priority had to be delivering the best possible
wireless experience to customers. Believe me, the combination of great ale and
great Wi-Fi creates strong customer loyalty," he said.

Marston's ultimately tested and selected the Ruckus ZoneFlex solutions and
began its Smart Wi-Fi rollout. The Ruckus kit gave Marston's the flexibility
to deploy standalone APs or multiple APs with local controllers – all of which
could be centrally managed.

"Ultimately, it came down to performance and reliability. The Ruckus system
simply delivered a demonstrably better Wi-Fi experience using more thoughtful
technology designed to deal with constantly changing environments and user

Ruckus Smart Wi-Fi access points integrate patented BeamFlex adaptive antenna
array technology that directs radio frequency (RF) energy toward each client,
continually picking the fastest path for each packet. This provides greater
coverage and the ability to deliver stronger Wi-Fi signals to users, even as
environmental conditions change. Ruckus adaptive antenna arrays also support
dual-polarization, allowing signals to be transmitted and received at
different angles. This enables more consistent Wi-Fi connectivity to devices
such as tablets that are constantly changing orientations.

In its Wi-Fi testing with Ruckus gear, after two days of deployment, Marston's
found that over half of its transactions were going through staff tablets
along with a significant increase in client Wi-Fi connectivity.

Marston's is deploying single or multiple Ruckus ZoneFlex 7363 APs inside its
pubs and restaurants along with outdoor Ruckus ZoneFlex 7762 APs in garden
areas. Wi-Fi management is performed remotely by accessing local ZoneDirector
Controllers or standalone APs, and the Ruckus FlexMaster Centralized Wi-Fi
Management System enables all these environments to be managed from a single

Looking forward, Marston's see endless possibilities to leverage its new,
in-store, Smart Wi-Fi networks. "With carrier-class technology now in place,
we view the network as a utility that we can use for almost any application we
can think of such as multimedia delivery, location-based applications,
push-to-talk voice for our staff – the list becomes endless," concluded


Founded by John Marston in 1890 as Wolverhampton & Dudley Breweries plc.,
Marston's PLC is a leading independent brewing and pub retailing business
operating a vertically integrated business model with over 13,000 employees
worldwide. Marston's operates around 2,150 pubs and bars situated across
England and Wales, comprising around 1,650 tenanted or leased pubs and around
500 managed pubs at the heart of thriving local communities offering a
welcoming environment and value for money. The company operates five breweries
throughout the UK as well as a range of divisions including Marston's Inns and
Taverns, Marston's Pub Company and Marston's Beer Company. The company is
listed on the London stock exchange under the symbol MARS.


Headquartered in Sunnyvale, CA,Ruckus Wireless(NYSE: RKUS) is a global
supplier of advanced wireless systems for the rapidly expanding mobile
Internet infrastructure market. With 2011 revenues of $120 million, the
company offers a wide range of indoor and outdoor "Smart Wi-Fi"products to
mobile carriers, broadband service providers, and corporate enterprises, and
has more than 18,000 customers worldwide. Ruckus technology addresses Wi-Fi
capacity and coverage challenges caused by the ever-increasing amount of
traffic on wireless networks due to accelerated adoption of mobile devices
such as smartphones and tablets.Ruckus invented and has patented
state-of-the-art wireless voice, video, and data technology innovations, such
as adaptive antenna arrays that extend signal range, increase client data
rates, and avoid interference, ensuring consistent and reliable distribution
of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi.
For more information, visit

Related Links:

Ruckus Wireless, Inc.

Ruckus Smart Wi-Fi


Ruckus BeamFlex

Ruckus FlexMaster

SOURCE Ruckus Wireless, Inc.

Contact: media, Mark Priscaro of Ruckus Wireless, +1-408-604-8531,, or Ash Plaskett of Babel PR, +44 (0)
7508-304-043,, for Ruckus Wireless/UK
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