Toshiba Ships 26 Million Automotive-Grade Hard Drives

  Toshiba Ships 26 Million Automotive-Grade Hard Drives

German luxury car manufacturer selects Toshiba automotive-grade hard drives as
                    the device of choice in their vehicles

Business Wire

IRVINE, Calif. -- January 22, 2013

The Storage Products Business Unit of Toshiba America Electronic Components,
Inc. announced that a leading German luxury car manufacturer is now shipping
its vehicles standard with Toshiba’s MK2060GSC 200GB Serial ATA automotive
hard disk drives (HDD), marking 26 million automotive-grade HDDs shipped.
Toshiba has led innovation in the automotive sector since launching its first
automotive-grade HDD in 2000, and is the leading vendor in the automotive
storage market.

By 2016, more than 55 million people worldwide will have Internet access built
into their vehicles, according to iSuppli Corp. Sophisticated navigation and
entertainment systems, smartphone and tablet integration, and Internet
connectivity are all features that consumers rely on to enhance their in-car
experience, and these systems depend on reliable, shock-resistant HDDs to
operate. Toshiba works in partnership with premier automotive manufacturers to
provide best-in-class storage devices that can withstand severe road
conditions, the growing quantities of data embedded in a vehicle’s systems,
and users’ demands for constant connectivity to stream high-definition movies
and update their navigation systems simultaneously.

“Cars are increasingly forming a key part of our connected ecosystem. It is
essential they have the capacity to store all the data consumers want and
need,” said Joel Hagberg, vice president marketing, Toshiba Storage Products
Business Unit.  “As the automotive industry continues to develop a more
integrated and connected driving experience, we will continue to partner with
manufacturers to meet their specifications and provide the most innovative and
effective storage solutions possible.”

Launched two years ago, the MKxx60GSC 2.5-inch SATA-interface series can
withstand extreme environments including temperature, shock and altitude
variations while still providing seamless performance. Each drive is optimized
to handle temperature variations of -22º to +185ºF. With aerodynamic
technology in the magnetic head slider, the drive series can withstand
altitudes up to 18,536 feet (higher than any city in the world), and
withstands up to 3G (29.4m/s²) vibration tolerance^1 during operation.

With 200GB^2 of storage, the MKxx60GSC series is the largest capacity
automotive-grade HDD available. The drive’s 4,200 RPM speed offers high
internal transfer rates of up to 665 Mb/s using an average seek time of 12ms.
The drive also offers silent seek operation and uses the minimum amount of
power for energy efficiency with no compromise on performance.

For more information on Toshiba’s industry-leading automotive HDDs, visit To connect with Toshiba Storage, visit the corporate
blog at and follow @ToshibaStorage on

About Toshiba Storage Products

Toshiba Corporation and its affiliates offer one-of-a-kind global storage
solutions, offering hard disk drives (HDDs), solid state drives (SSDs) and
NAND flash memories — technologies that drive a wide range of consumer
electronics, computer and automotive applications, as well as enterprise
solutions for the global marketplace. Toshiba is a leader in the development,
design and manufacture of mobile, consumer and enterprise hard disk drives and
solid state drives. In North America, the Storage Products Business Unit of
Toshiba America Electronic Components, Inc., markets high-quality storage
peripherals to original equipment manufacturers, original design
manufacturers, value-added resellers, value-added dealers, systems integrators
and distributors worldwide. Inherent in the Toshiba storage family are the
high-quality engineering and manufacturing capabilities that have established
Toshiba products as innovation leaders worldwide. For more information, visit

About Toshiba Corp. and Toshiba America Electronic Components, Inc. (TAEC)

Through proven commitment, lasting relationships and advanced, reliable
electronic components, Toshiba enables its customers to create market-leading
designs. Toshiba is the heartbeat within product breakthroughs from OEMs,
ODMs, CMs, VARs, distributors and fabless chip companies worldwide. A
committed electronic components leader, Toshiba designs and manufactures
high-quality flash memory-based storage solutions, solid state drives (SSDs),
hard disk drives (HDDs), discrete devices, advanced materials, medical tubes,
custom SoCs/ASICs, imaging products, microcontrollers and wireless components
that make possible today’s leading smartphones, tablets, MP3 players, cameras,
medical devices, automotive electronics, enterprise solutions and more.

Toshiba America Electronic Components, Inc. is an independent operating
company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation,
Japan’s largest semiconductor manufacturer and the world’s third largest
semiconductor manufacturer (Gartner, 2011 Worldwide Semiconductor Revenue,
March, 2012). Toshiba Corporation was founded in 1875 and today has over 490
subsidiaries and affiliates, with 203,000 employees worldwide. Visit Toshiba's
web site at

© 2013 Toshiba America Electronic Components, Inc. All rights reserved. All
product, service and company names are trademarks, registered trademarks or
service marks of their respective owners. Information in this press release,
including product pricing and specifications, content of services and contact
information, is current and believed to be accurate on the date of the
announcement, but is subject to change without prior notice. Technical and
application information contained here is subject to the most recent
applicable Toshiba product specifications.

^1 Operating swept sine vibration tolerance of 8-50 Hz. See specification for

^2 Definition of capacity: Toshiba defines a megabyte (MB) as 1,000,000 bytes,
a gigabyte (GB) as 1,000,000,000 bytes and a terabyte (TB) as
1,000,000,000,000 bytes. A computer operating system, however, reports storage
capacity using powers of 2 for the definition of 1GB = 230 = 1,073,741,824
bytes and therefore shows less storage capacity. Available storage capacity
(including examples of various media files) will vary based on file size,
formatting, settings, software and operating system, such as Microsoft
Operating System and/or pre-installed software applications, or media content.
Actual formatted capacity may vary.


Waggener Edstrom Worldwide
Liz Kelley,512-527-7027
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