Mobile Apps and Cloud Services Empower Mortgage Brokers to

Mobile Apps and Cloud Services Empower Mortgage Brokers to Close
Deals Anytime, Anywhere 
Cloud Services Such as eFax(R) and eVoice(R) Let Mortgage
Professionals Cut the Cord to the Office, Without Losing the Ability
to Fax or Manage Calls 
LOS ANGELES, CA -- (Marketwire) -- 01/22/13 --  j2 Global (NASDAQ:
JCOM) - As more Americans enter the housing market, buyers, sellers,
realtors, and lenders are increasingly turning to mobile apps and the
cloud to get deals done. From faxing a loan document using a mobile
app to managing calls and voicemails professionally using a virtual
phone number, mortgage brokers are now, more than ever before, able
to cut the cord to the office and still make the sale. 
This trend is reflected in a November 2012 Forrester Research report
entitled "Multichannel Home Lending Status Boosts Results." From the
report: "The mobile channel has given a whole new meaning to anytime,
anywhere. eBusiness professionals [such as agents and brokers] are
excited about the prospect of reaching and engaging customers in the
loan process on their phones, and they hope this will reduce the
amount of time it takes to complete tasks required of the customer
for credit approval such as providing credit stipulation
The report indicates that 18% of US online adult smartphone owners
indicate that they are likely to apply for a financial product --
such as a home loan -- through a mobile device. Mobile connectivity
is especially important for brokers working with younger buyers, such
as the digitally-connected Gen Yers now coming into the housing
market. According to the report, 41% of the Gen Yers that Forrester
surveyed who applied for a home equity loan in 2012 reported applying
for the loan in a digital channel, compared with 35% who reported
applying in the branch channel. 
Cloud services like the eFax(R) online fax service and eVoice(R)
virtual phone service are becoming more prominent with brokers, as
the need for connectivity and mobility intersect. j2 Global(R), owner
of the eFax(R) and eVoice(R) brands, recently issued its technology
predictions for 2013, with mobile being one of the primary
influencing trends. 
Today, mortgage brokers who use an online fax service such as eFax
can be away from the of
fice and still receive, sign, and send faxes
from any device -- smart phones, tablets, and notebooks.  
And, with a virtual phone service like eVoice, brokers can have calls
to their business number professionally answered by an auto attendant
and seamlessly routed to a mobile or home office phone. If the caller
leaves a voicemail, that message is transcribed and sent to the
broker as an email or text message. 
Here are four ways a cloud service such as eFax and eVoice can help
mortgage professionals stay mobile, and successful: 

--  Close deals faster:
     Loan documents can be signed and faxed on the
    spot using apps like the eFax app for iOS and Android. With a virtual
    phone service like eVoice, missed calls and delayed or lost deals due
    to "phone tag" can be a thing of the past.
--  Access anywhere, anytime:
     Today, virtually every business
    professional is mobile, and relies on mobile connectivity to get the
    job done. Both online fax and virtual phone services enable a mobile
    professional to manage essential tasks such as sending or receiving a
    fax, no matter where they are.
--  Customer-centric service:
     Being able to respond and react quickly to
    a client's email, call or loan application is a hallmark of success
    for a mortgage broker. In a competitive market driven by commodity
    pricing and cutthroat tactics, a reputation for good customer service
    can help a broker stand out from the pack. Services like eFax and
    eVoice facilitate rapid response environment that a broker needs to
    build a positive reputation.
--  "Work smarter, not harder"
     Services like eFax and eVoice help cut
    down the natural barriers that exist in the time and
    paperwork-intensive process of buying or selling a home. eFax not only
    helps eliminate the need for paper, but helps eliminate the need for a
    fax machine and phone line. With eFax a broker could receive, sign,
    and re-send a fax document, all from an app-enabled smartphone or
    tablet. With eVoice, listening to long, detailed messages become a
    thing of the past. Voicemails are transcribed and sent in an email or
    text message, allowing a broker to respond to a voicemail by replying
    to the transcribed email.

About eVoice
 eVoice is a brand service and trademark of j2 Global
(NASDAQ: JCOM) The eVoice small business phone system empowers
businesses to stay connected to customers anytime and anywhere,
without the costs and necessity of an administrative staff or
expensive hardware based phone system. eVoice, one of the industry's
leading virtual phone services, offers a wide selection of local or
toll-free numbers and is the only phone service of its type to offer
personalized U.S.-based VIP setup and support for new accounts.
eVoice is online at 
About eFax
 eFax is a brand and registered trademark of j2 Global,
Inc. (NASDAQ: JCOM) and is online at 
About j2 Global(TM)
 j2 Global (NASDAQ: JCOM) provides cloud services
for business, offering Internet fax, virtual phone, hosted email,
email marketing, online backup, unified communications, and CRM
solutions. Founded in 1995, the company's messaging network spans
more than 49 countries on six continents. j2 Global(R) markets its
services principally under the brand names eFax(R), eVoice(R),
FuseMail(R), Campaigner(R), KeepItSafe(R), and Onebox(R). As of
December 31, 2011, j2 Global had achieved 16 consecutive fiscal years
of revenue growth. For more information about j2 Global, please visit 
Press contact: 
Bill Threlkeld
Senior Manager, Public Relations
Twitter: @eFax
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