Demandware Enhances Leadership Team

  Demandware Enhances Leadership Team

            Company names Jeffrey Barnett Chief Operating Officer

          Rohit Goyal joins as Senior Vice President of Engineering

    Tom Griffin promoted to Senior Vice President of Corporate Development

        Steven Chung joins as Senior Vice President of Worldwide Sales

Business Wire

BURLINGTON, Mass. -- January 22, 2013

Demandware^®Inc., (NYSE: DWRE) a leader in on-demand ecommerce, today
announced that Jeffrey Barnett, Executive Vice President of Field Operations
has been named Chief Operating Officer, a newly created position at the
company. Mr. Barnett will oversee the company’s global sales, marketing and
services organizations. As COO, Barnett will continue to report to Tom Ebling,
Demandware’s Chief Executive Officer. Demandware also announced the hiring of
Rohit Goyal as Senior Vice President of Engineering and Steven Chung as Senior
Vice President of Worldwide Sales. Mr. Goyal will be responsible for
application development and feature delivery and will report to Mr. Ebling.
Mr. Chung will be responsible for worldwide sales at Demandware and will
report to Mr. Barnett. Tom Griffin was promoted to Senior Vice President of
Corporate Development and will report to Mr. Ebling.

“Over the years, Jeff has delivered strong results while managing field
operations,” said Mr. Ebling. “Given his demonstrated operational leadership,
we are broadening the scope of Jeff’s responsibility to include marketing and
services. Wayne Whitcomb will continue to serve as Chief Technology Officer
reporting to me and will be responsible for the technology platform, while
Rohit will drive our application development and the delivery of ecommerce
features to our customers. We are very pleased to add Tom Griffin‘s in-depth
knowledge of retail and multi-channel strategy to the executive management
team. In addition, Steven has a proven track record of leading and growing
enterprise-class sales organizations in the software and cloud computing

“As we continue to gain momentum within larger enterprise customers like
Lands’ End, Mothercare and Marks & Spencer, we believe this new organizational
structure will enable us to better scale the company to support our future
growth. I am looking forward to working with our expanded leadership team as
we execute our land and expand strategy and gain share in market for
enterprise class, cloud-based eCommerce solutions,” concluded Ebling.

Barnett joined the company in 2005 as the EVP of Field Operations. Previously,
Barnett served as Vice President of Sales for Europe, Middle East and Africa
of Siebel Systems, Inc., a software company. Prior to joining Siebel, Mr.
Barnett served as Managing Director, International Operations of Edocs, Inc.,
a billing, payment, and account management software company.

Mr. Goyal co-founded neoSaej in January 2007 and most recently served as Vice
president of Engineering. Prior to neoSaej, Mr. Goyal was Director of Software
at Enterasys Networks and held software engineering positions at Axiowave
Networks, Lucent Technologies and Nexabit Networks.

Mr. Griffin joined Demandware in September of 2006 as Vice President of
Business Development. Since 1999, Mr. Griffin has worked in the retail and
multi-channel industries serving as Vice President of Strategic Alliances at
Sterling Commerce (now IBM) and Vice President of Business Development for
Yantra, a multi-channel supply chain solution provider. Previously, Mr.
Griffin held various Sales, Marketing, and Business Development positions with
Siemens Business Services.

Mr. Chung joins Demandware from MicroStrategy where he held the position of
Vice President and General Manager since 2010. Previously, Mr. Chung served as
the Vice President of Worldwide Sales at ENXSuite, which was acquired by INFOR
and Senior Director of Sales at Symantec. Mr. Chung has also held various
sales leadership positions at Oracle, Adexa, and PriceWaterhouseCoopers

About Demandware
Demandware is a leading provider of software-as-a-service (SaaS) ecommerce
solutions that enable companies to easily design, implement and manage their
own customized ecommerce sites, including websites, mobile applications and
other digital storefronts. Customers use our highly scalable and integrated
Demandware Commerce platform to more easily launch and manage multiple
ecommerce sites, initiate marketing campaigns more quickly, and improve
ecommerce traffic. For more information about Demandware, visit, call 888-553-9216 or email

Demandware is a registered trademark of Demandware, Inc.


Media Contact:
Christine Major, 781-425-1228
Mobile: 603-743-4534
Corporate Communications Manager
Investor Relations Contact:
Erica Smith, 781-425-1222
Director, Investor Relations, Demandware
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