The Hunt Launches To Make Millions Of Online Photos Shoppable
Style Site TheHunt.com Solves Shoppers' Foremost Pain Point: Where to Actually
Purchase Items Seen on Social Media Sites
SAN FRANCISCO, Jan. 22, 2013
SAN FRANCISCO, Jan. 22, 2013 /PRNewswire/ -- The Hunt, a community-driven
shopping experience, launched today to solve shoppers' number one pain point:
where to actually purchase items seen on photo-sharing websites such as
Pinterest, Instagram and Tumblr. While millions of social media users want to
buy items from images they see shared online, more than 90% of these photos do
not contain links or buying information. The Hunt caters tothe emerging
"eCommerce-ization of images" trend. Images and image-sharing
sitescontinueto proliferate, yet eCommerce lags behind. There is an
immediate market need for The Hunt to help consumers find and purchase items
inspired by those photos.
The Hunt is an evolution in online shopping - sparked by a photo, like-minded
fashionistas share their desired products, shop for one another and style each
others' looks and outfits. The Hunt leverages the knowledge and creativity of
its community to link users to actual eCommerce sites selling the exact or
similar items they are hunting for. Prior to official launch, The Hunt has
generated more than 65,000 active members who spend an average of 24 minutes
per day on the site. Unique visitors to the site in December crossed 615,000,
clearly a strong indication that the model is resonating, particularly with
the 18-34 female demo.
"We designed The Hunt to be complementary to photo sharing, photo curating and
wish list making sites, which increasingly are the number one way people are
inspired to shop," said Tim Weingarten, co-founder and chief executive
officer, The Hunt. "The Hunt is about making photos found on these sites as
well as user-generated photos actionable; a visual Q&A that allows users to
present a fashion dilemma that is then solved by the community."
While The Hunt's first goal is to help consumers find products, eCommerce
sites and brands benefit as well. The site is highly shoppable with all
products organized around trend, look and outfit. In just 6 months, members
have found for each other 115,000 products from over 10,000 unique stores. In
December alone, members generated over 250,000 referrals to eCommerce sites
with conversion rates to purchase five to ten times higher than other sources
of social/web traffic.
The Hunt's core demographics are teens, college students and twentysomethings.
Currently, 80% of its members are ages 17 – 30. One of the reasons The Hunt
has found early success with this demographic is it delivers affordable and
approachable products with an average of $75 spent per product.
"Millenials increasingly use social media to shop for fashion," said
Weingarten. "They grew up with collaborative technology and are smarter about
purchases than older generations. They're mindful of budget and getting a
truly unique find, even if it takes longer to hunt down that find."
Similar to an online game, The Hunt delivers an experiential 'thrill of the
chase' - whether a user is hunting for herself or others. Instead of having to
leave the couch to shop, shop alone or rely on the opinions of a select group
of friends, users can participate in a community of hunters helping with their
fashion quest. The Hunt integrates seamlessly with members' Tumblr, Instagram
and Pinterest accounts. Members "start a hunt" by clicking on a button that
links recent photos they've "liked" on Tumblr, Instagram and Pinterest, or
from any website. Next, they fill out characteristics about their photo that
will help others hunt for the item or similar items.
The Hunt is a seed stage startup co-founded by tech entrepreneurs, Tim
Weingarten and Simon Peck. Prior to The Hunt, Weingarten spent eight years at
early stage VC firm Worldview Technology Partners and three years as CEO of a
portfolio company. Peck spent four years leading the web engineering team at
Quantcast. To date, the company has raised $2M in funding led by Javelin
For more information on The Hunt, please visit www.thehunt.com.
The Hunt is a community-driven shopping experience that makes it easy and fun
to shop for the things you see in photos on sites like Pinterest, Facebook,
Instagram and Tumblr. The Hunt is an evolution in online shopping and solves
shoppers foremost pain point when browsing these sites: where to actually
purchase the item in the photo. Based in San Francisco and co-founded by tech
entrepreneurs Tim Weingarten and Simon Peck, the company is a seed stage
startup that has raised $2M in funding led by Javelin Venture Partners.For
more information, please visit www.thehunt.com.
JCUTLER media group
SOURCE The Hunt
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