Noritown Studio Releases a Casual Puzzle Game ‘Pop & Up’ for Mobiles

  Noritown Studio Releases a Casual Puzzle Game ‘Pop & Up’ for Mobiles

- A game of pattern recognition where players pop balloons using 8-directions
horizontally, vertically and even diagonally

Business Wire

SEOUL, South Korea -- January 21, 2013

Noritown Studio (CEO Andy Song,, the leading provider of
social gaming, made its worldwide release of a casual puzzle game ‘Pop & Up’
for mobiles (demonstration on through appstore

Noritown’s ‘Pop & Up’ provides an upgraded experience to players compared to
the existing mobile popping games, including emotional user interface (UI) and
excellent touches that are optimized for mobile devices, flexibility with
8-directions, as well as cute characters and Facebook Connect to allow you to
play with your friends.

‘Pop & Up’ is a mobile game where players score by lining up more than three
balloons of the same color from the balloon blocks during one minute. It uses
the pattern recognition method that is used in some smart phones where players
can line up the balloons using 8-directions horizontally, vertically and even
diagonally, while scores are accumulated to show the distance that a cute
character is flying through the sky. If balloons are popped consecutively in a
short period of time, players get combos. If there are more than five combos,
‘fever mode’ is activated so that the surrounding balloons pop which allows
players to get higher scores.

There are general balloons, rocket balloons and coin balloons. If rocket
balloons are popped and gauges are accumulated, players can score higher
scores all at once. Also, if coin balloons are popped, players can collect
coins to purchase item balloons. In the case of item balloons, there are bomb
balloons that allow players to burst all of the balloons in the same
horizontal and vertical rows, heart balloons that extend the game time, and
dart balloons that pop all of the one selected type out of the three types of
general balloons. The item balloons will be further updated later on.

In order to play a single game, players have to consume one ‘biscuit’. It is
automatically recharged after a certain length of time. Also, you can connect
Facebook to invite your friends on Facebook to compete with one another for
higher scores. You can give one biscuit per day as a gift to your friends,
while you get a free biscuit each time you invite a friend on Facebook.


AhnLab, Inc.
Changmin Song, +82.31.722.7563
Corporate Communications
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