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Mecox Lane Announces ADS Ratio Change



Mecox Lane Announces ADS Ratio Change

SHANGHAI, China, Jan. 21, 2013 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox
Lane" or the "Company") (Nasdaq:MCOX), which operates one of China's leading
online platforms for apparel and accessories, announced today that the ratio
for its American Depositary Shares ("ADSs") representing ordinary shares of
the Company ("Shares") will change from one (1) ADS representing seven (7)
Shares to one (1) ADS representing thirty-five (35) Shares (the "ratio
change"). Mecox Lane's ADSs will continue to be traded on the NASDAQ Global
Select Market under the symbol "MCOX".

Pursuant to the ratio change, the record holders of the Company's ADSs as of
February 1, 2013 will be entitled to receive one (1) new ADS, each
representing thirty-five (35) Shares, in exchange for every five (5) ADSs held
by them. No new Shares will be issued in connection with the ratio change. ADS
holders will be required to surrender their certificates to JPMorgan Chase
Bank N.A., as depositary, on a mandatory basis in order to exchange them for
new ADSs. JPMorgan Chase Bank N.A. will contact ADS holders and arrange for
the exchange of their current ADSs for new ADSs.

As a result of this ratio change, the ADS price is expected to automatically
increase proportionally. For example, assuming a price per ADS of $0.59,
representing the market price of the ADSs as of January 18, 2013, upon
completion of the ratio change, the price per ADS would be $2.95. The Company
can give no assurance, however, that the post-change ADS price will be equal
to or greater than the pre-change ADS price multiplied by the ratio.

The Company believes that the ratio change is in the best interests of its
shareholders as it will assist the Company in meeting its continued listing
requirements of NASDAQ.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) operates one of China's leading online
platforms for apparel and accessories as measured by revenues in 2011. The
Company offers a wide selection of fashion products through its www.m18.com
e-commerce website and physical store network. Product offerings include
apparel and accessories, home products, beauty and healthcare products and
other products, under the Company's own proprietary brands, such as Euromoda
and Rampage, as well as other selected third-party brands, including
established international and Chinese brands in addition to independent and
emerging brands. For more information on Mecox Lane, please visit
http://ir.mecoxlane.com.

The Mecox Lane Limited logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11140

CONTACT: For investor and media inquiries please contact:

         In China:
        
         Ryan Shi
         Mecox Lane Limited
         Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161
         Email: ir@mecoxlane.com
        
         Nicholas Manganaro
         Ogilvy Financial, Beijing
         Tel: +86-10-8520-3073
         Email: mcox@ogilvy.com
        
         In the U.S.:
        
         Jessica Barist Cohen
         Ogilvy Financial, New York
         Tel: +1-646-460-9989
         Email: mcox@ogilvy.com

Mecox Lane Limited Logo
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