Southwest Airlines Rapid Rewards Welcomes Carlson Rezidor Hotel Group Onboard

Southwest Airlines Rapid Rewards Welcomes Carlson Rezidor Hotel Group Onboard

In Celebration, Earn Double Rapid Rewards Points Now Through March 31, 2013

PR Newswire

DALLAS, Jan. 21, 2013

DALLAS, Jan. 21, 2013 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) announced
today the addition of Carlson Rezidor Hotel Group as a new Partner of the
carrier's frequent flyer program, Rapid Rewards. Members of Rapid Rewards
will receive 600 points for every qualifying stay at more than 1,000 Carlson
Rezidor hotels worldwide, including Radisson Blu, Radisson^®, Park Inn by
Radisson, Park Plaza^®, and Country Inns & Suites By Carlson(SM). To
celebrate the new partnership, now through March 31, 2013, Rapid Rewards
Members can earn double points at participating Radisson Blu, Radisson, and
Country Inns & Suites By Carlson hotels.

"We're excited to add Carlson Rezidor to our growing roster of Partners in the
Rapid Rewards program," said Jonathan Clarkson, Southwest's Director of Rapid
Rewards. "This provides our Members yet another way to earn Rapid Rewards
Points while enjoying world class hospitality from one of the world's largest
hotel groups."

"This partnership brings an exciting new opportunity to our loyal Club Carlson
members and allows our hotel brands to reach a traveling audience of over 116
million passengers on Southwest Airlines each year," said Suzanne Riesterer,
chief commercial officer, Carlson Rezidor Hotel Group. "As one of the world's
largest and most dynamic hotel companies, we are proud to partner with one of
the nation's largest carriers."

Members of Club Carlson(SM), a global hotel rewards program, who are also
Rapid Rewards Members, can convert their Gold Points^® to Rapid Rewards
Points. To learn more, Members can visit Guests
who are not Club Carlson members can join for free during any stay at a
Carlson Rezidor hotel or by visiting 

Southwest's Rapid Rewards Program, with unlimited reward seats, no blackout
dates, and points that don't expire*, makes it fast and easy for Members to
earn reward flights! That's why Rapid Rewards was recently ranked as having
the best reward seat availability of any U.S. carrier** for the third year in
a row.

* Applies to point transactions. Points don't expire as long as Member has
flight or Partner earning activity every 24 months.

**As reported in the 2012 Idea Works Company's Worldwide Report of Rewards


In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually. Southwest is the nation's largest carrier in terms of
originating passengers boarded, and including wholly-owned subsidiary, AirTran
Airways, operates the largest fleet of Boeing aircraft in the world to serve
97 destinations in 41 states, the District of Columbia, the Commonwealth of
Puerto Rico, and six near-international countries. Southwest is one of the
most honored airlines in the world, known for its commitment to the triple
bottom line of Performance, People and Planet. To read about how Southwest is
doing its part to be a good corporate citizen, visit
to read the Southwest Airlines One Report™.

Southwest Airlines

From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and increase in
passenger traffic wherever the carrier serves. On every flight, Southwest
offers Customers the first two pieces of checked luggage (weight and size
limitations apply) and all ticket changes without additional fees (fare
difference may apply.) Southwest's all Boeing fleet consistently offers
leather seating and the comfort of full-size cabins, many of which are
equipped with satellite-based WiFi connectivity and a new, eco-friendly cabin
interior. With 39 consecutive years of profitability, the People of Southwest
operate more than 3,100 flights a day and serve communities around 78 airports
in Southwest's network of domestic destinations. Southwest Airlines' frequent
flights and low fares are available only at

AirTran Airways

AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers
coast-to-coast and near-international service with close to 600 flights a day
to 54 destinations. The carrier's high-quality product includes assigned
seating and Business Class. As Southwest continues to integrate AirTran's
People, places, and planes into Southwest Airlines, Customers of both carriers
may book flights at and exchange earned loyalty points between
both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on
either airline.

Carlson Rezidor Hotel Group – born in early 2012 – is one of the world's
largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor
Hotel Group includes more than 1,300 hotels, a global footprint spanning 81
countries and territories, a powerful set of global brands (Radisson Blu,
Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By
Carlson(SM) and Hotel Missoni). In most of the group's hotels, guests can
benefit from the loyalty program Club Carlson(SM), one of the most rewarding
loyalty programs in the world. Carlson Rezidor Hotel Group and its brands
employ more than 80,000 people.

Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and
Brussels, Belgium.

About Club Carlson(SM)
Club Carlson is the global hotel rewards program from Carlson Rezidor Hotel
Group, part of leading hospitality and travel company, Carlson. Club Carlson
is one of the world's most rewarding hotel loyalty programs. Members enjoy
rich benefits at more than 1,000 Carlson Rezidor hotels around the globe. Club
Carlson offers members exceptional hotel experiences, enhanced services and
the ability to earn and redeem rewards remarkably fast such asFree Award
Nights starting at 9,000 Gold Points, with no blackout dates on standard
rooms. Members enjoy first-class redemption options such as prepaid gift
cards, retail gift cards, airline miles and more. Plus, the more oftenmembers
stay, they can earn Elite membership and enjoy exclusive benefit options
including: complimentary room upgrades, early check-in and late checkout, and
Elite Rollover Nights.

The new Club Carlson Premier Rewards Visa Signature^® Card provides an even
faster way to a free night stay. With benefits like Bonus Award Nights when
Gold Points^® are redeemed for two or more consecutive award nights, the last
night is free – exclusively for cardmembers.

Terms and Conditions:

Rapid Rewards Members who provide their member number at the time of checkin
can earn a total of 600 Rapid Rewards Points for each Eligible Stay. An
Eligible Stay is defined as a stay of one or more nights at the same
participating hotel regardless of the number of times you checkin or check-out
during the stay at an eligible rate. Ineligible rates include Employee rates;
airline crew rates; travel agent rates; hotel employee rates; tour operator
rates; wholesaler rates; rates booked through online travel companies;
complimentary rooms, including, but not limited to, rooms booked as Club
Carlson Award Night stays, or other stays involving other gift certificate or
free night vouchers. Participating hotels are subject to change without
notice. Club Carlson reserves the right to add, modify, or discontinue these
terms and conditions with or without notice. Void where prohibited by law.

SOURCE Southwest Airlines

Contact: Ben Gardeen, Carlson Rezidor Hotel Group, +1-763-212-8129,; or Katie McDonald, Southwest Airlines Co.,
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