Qualcomm Reference Design Program Achieves Growth in Device Launches, Bringing Leading-Edge Technology and Speeding

Qualcomm Reference Design Program Achieves Growth in Device Launches, Bringing
  Leading-Edge Technology and Speeding Commercialization to Emerging Global
                                   Regions

— Program Expands with Launch of New Device Models and Advanced Software
Integration Solutions at the Upcoming QRD Summit in Shenzhen —

PR Newswire

SAN DIEGO, Jan. 21, 2013

SAN DIEGO, Jan. 21, 2013 /PRNewswire-FirstCall/ -- Qualcomm Incorporated
(NASDAQ: QCOM) through its wholly-owned subsidiary, Qualcomm Technologies,
Inc., today announced significant momentum for the Qualcomm Reference Design
(QRD) program, with the commercial launch of more than 170 devices and more
than 100 designs in progress, supporting various network technologies
including LTE-TDD, since the program's inception in November 2011. Qualcomm
Technologies will share details surrounding this achievement and further
expansion of the reference design program at the QRD Summit in Shenzhen, China
on January 23^rd. 

Presented by Qualcomm Technologies, the QRD Summit will feature an expo of
more than 40 leading hardware component vendors and software solution
providers demonstrating their work using the reference design program to
simplify and accelerate high-volume smartphone development.

"At the QRD Summit, Qualcomm Technologies will bring together leading device
manufacturers and software technology providers and present innovative
techniques and tools that enable the development of differentiated,
high-volume smartphones with lower costs and faster commercialization time,"
said Jeff Lorbeck, senior vice president of program management at Qualcomm
Technologies. "The steadily growing number of commercial devices based on a
Qualcomm Reference Design further validates Qualcomm Technologies' commitment
to provide its OEM customers with specific products, features and programs,
and differentiating technology in emerging regions globally."

QRD Summit participants include an ecosystem of support, vendors and
business-critical relationships such as OEMs/ODMs, IHVs, ISVs and Internet
companies with a common goal to commercialize differentiated devices quickly
and cost effectively. The QRD Summit programming will cover:

  oThe introduction of a new online hub for device manufacturers using
    Qualcomm Reference Designs that enables them to quickly and easily receive
    a custom device software package per their unique specifications
  oHighlights of manufacturers compelling new product designs based on the
    Qualcomm Snapdragon™ MSM™ 8x25Q processor, delivering a best-in-class user
    experience, including a quad-core CPU and integrated modem
  oVisionary speakers from Qualcomm Technologies, including Cristiano Amon,
    co-president of Qualcomm Mobile and Computing; Jeff Lorbeck, senior vice
    president of program management; and Chenwei Yan, vice president of
    product marketing. Special guest speakers will represent China Mobile,
    Tianyu, Little Chilli, Yulong and Tencent, among others

The Qualcomm Reference Design program by Qualcomm Technologies offers
industry-leading technical innovation; differentiated hardware and software;
easy customization options that save engineering costs and speed time to
market; access to an ecosystem of vendors and providers of Qualcomm
Technologies; and testing and acceptance readiness for regional and leading
operator requirements. To date, the Qualcomm Reference Design program has
launched more than 170 products in 13 countries in collaboration with more
than 40 OEMs with 100 new devices in the pipeline.

About Qualcomm Incorporated
Qualcomm Incorporated (QCOM) is the world leader in 3G, 4G and next-generation
wireless technologies. Qualcomm Incorporated includes Qualcomm's licensing
business, QTL, and the vast majority of its patent portfolio. Qualcomm
Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated,
operates, along with its subsidiaries, substantially all of Qualcomm's
engineering, research and development functions, and substantially all of its
products and services businesses, including its semiconductor business, QCT.
For more than 25 years, Qualcomm ideas and inventions have driven the
evolution of digital communications, linking people everywhere more closely to
information, entertainment and each other. For more information, visit
Qualcomm's website, OnQ blog, Twitter and Facebook pages.

Qualcomm, MSM and Snapdragon are trademarks of Qualcomm Incorporated,
registered in the United States and other countries. All Qualcomm Incorporated
trademarks are used with permission. Other products or brand names may be
trademarks or registered trademarks of their respective owners.



Qualcomm Contacts:
Mingjuan Hou, Qualcomm China
Phone: 86-10-57760792
Email: mhou@qti.qualcomm.com

Tina Asmar, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com

Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com

SOURCE Qualcomm Incorporated

Website: http://www.qualcomm.com