Daimler creates subsidiary for innovative mobility services

         Daimler creates subsidiary for innovative mobility services

PR Newswire

STUTTGART, Germany, Jan. 21, 2013

STUTTGART, Germany, Jan. 21, 2013 /PRNewswire/ --

  oMobility services consolidated into Daimler Mobility Services GmbH
  oRevenue expected to achieve 100 million euros by 2014
  oFlexible car2go carsharing service has already reached break-even in three
  oMobility platform moovel to be offered in additional cities in 2013
  oNew strategic partnership with GottaPark Inc. to develop intelligent
    parking solutions

As part of its plan to significantly expand the mobility services business
operations, Daimler Financial Services AG has created a subsidiary known as
Daimler Mobility Services GmbH. The new company's headquarters are in
Stuttgart. "Especially urban customers demand new and flexible mobility
solutions – and we want to offer these services to them accordingly. We want
to be the first choice provider of innovative mobility services," said Daimler
Financial Services CEO Klaus Entenmann to journalists on Monday.

(Logo: http://photos.prnewswire.com/prnh/20080409/NYW017LOGO)

It is estimated that the number of carsharing customers in Europe alone could
increase from roughly 700,000 today to nearly 15 million by 2020. "In view of
the enormous market potential for innovative mobility services, our goal is to
break the 100 million euro mark for revenue within the next 24 months,"
Entenmann added.

New subsidiary ensures comprehensive mobility from single source
Daimler Financial Services is responsible for the provision of mobility
services within the Daimler Group. In 2011, the company assumed responsibility
for managing the car2go mobility concept developed by the Group's Business
Innovation department. In addition to car2go, the moovel smartphone app is
another mobility service offered by Daimler Financial Services. At the
beginning of 2013, car2go, moovel, and other mobility services were
consolidated into the DFS subsidiary Daimler Mobility Services GmbH in order
to ensure the optimal alignment and coordination of all services. "Combining
programs such as car2go and moovel into one company enables us to offer
customers attractive and connectedmobility services from a single source,"
said Robert Henrich, former head of car2go and now Managing Director of
Daimler Mobility Services GmbH.

car2go already profitable in three cities
In just a short time, Daimler's innovative car2go mobility concept has
transformed the Group into the world's leading provider of flexible carsharing
models. The concept's use of state-of-the-art technology makes it possible to
rent car2go vehicles on the spur of the moment and later park them at any
location within the area served by the system. The concept had already become
profitable at various locations by the end of 2012, which was much sooner than
expected. "We're very pleased to have reached break-even in three cities
already," said Henrich.

By the end of 2011, around 60,000 customers have registered with car2go; since
then this figure has risen to 275,000. The number of car2go customers is
expected to exceed half a million by the end of this year. car2go is available
in six cities in Germany, and has more than 100,000 customers there. That is
the largest number of registered users in the country's segment for flexible
carsharing services. car2go is now being offered in 18 cities around the world
and will expand its service to additional cities throughout the course of this
year. The number of available car2go vehicles will also increase from 6,100 to
more than 10,000 by the end of 2013. car2go already employs around 250 people.

moovel will be available in additional cities
"moovel was the second mobility concept to be developed and tested by Business
Innovation after car2go. Now that it has been absorbed into the new Daimler
Mobility Services GmbH, the stage is set for the successful expansion of
moovel," said Wilfried Steffen, Head of Business Innovation at Daimler AG.
Henrich adds, "Our objective is to offer customers the best options for
traveling from Point A to Point B." To this end, the mobility platform moovel,
which has beentestedin pilot projects in Stuttgart and Berlin since 2012,
will be launched in numerous additional cities in 2013. With the smartphone
app, customers can easily and conveniently compare mobility options such as
car2go, taxis, ridesharing services, and local public transport in terms of
various parameters, e.g. trip duration and costs. Just a few clicks is all it
takes to come up with the right solution for an individual's personal mobility
requirements. In the future, moovel customers will be able to find their
preferred mobility option with the app and make all the necessary reservations
and payments in a one-stop shopping system.

Financial investment in intelligent parking solutions specialist GottaPark
Along with the expansion of car2go and moovel, Daimler Mobility Services GmbH
is also working on other solutions for simplifying mobility and providing more
flexible solutions. "We believe there's great potential for intelligent
parking solutions in urban areas," Henrich explained. "New technologies are
now available that can make parking space searches and reservations much
easier. Here as well, we want to support our customers to the greatest extent
possible with innovative solutions for intelligent, cross-linked mobility." As
part of its effort to achieve this goal, Daimler acquired a financial interest
in GottaPark Inc., which is headquartered in San Francisco, at the end of
December 2012. GottaPark customers can already reserve parking spaces online
from a pool of more than 300,000 parking spots in eight U.S. cities (San
Francisco, Seattle, San Diego, Denver, Houston, Boston, Chicago, and Miami),
as well as in Vancouver, Canada. Since 2007 GottaPark has been working to make
parking in cities easier. Daimler's minority interest in the company also
includes plans for strategic cooperation projects. An initial pilot project is
scheduled to be launched in Europe in 2013.

Completely automated rentals for company fleets as well
"We want to expand the car2go concept for fully automated rentals to include
the commercial fleet management sector," said Henrich. Carsharing for company
vehicle fleets helps both the respective firms and their employees because it
increases fleet capacity utilization and enables employees to also privately
use available cars from the pool at a relatively low cost in the evening or on
weekends. A respective pilot project will be launched this year.

Broad range of holdings and partnerships
Daimler also has a stake in various other mobility service providers besides
those mentioned above. For example, the Group has a financial interest in the
company that provides the myTaxi smartphone app, as well as in carpooling.com,
whose mitfahrgelegenheit.de portal in Germany is the market leader in the
ridesharing segment. In addition, Daimler has an interest in tiramizoo - a
platform for urban courier services. Within the framework of car2go, the Group
also cooperates with the rental company Europcar, local governments, and
numerous public transport companies.

Further information from Daimler is available at:
www.media.daimler.comand www.daimler.comand www.car2go.com.

This document contains forward-looking statements that reflect our current
views about future events. The words "anticipate," "assume," "believe,"
"estimate," "expect," "intend," "may," "plan," "project," "should" and similar
expressions are used to identify forward-looking statements. These statements
are subject to many risks and uncertainties, including an adverse development
of global economic conditions, in particular a decline of demand in our most
important markets; a worsening of the public debt crisis in the eurozone; a
deterioration of our funding possibilities on the credit and financial
markets; events of force majeure including natural disasters, acts of
terrorism, political unrest, industrial accidents and their effects on our
sales, purchasing, production or financial services activities; changes in
currency exchange rates; a shift in consumer preference towards smaller, lower
margin vehicles; or a possible lack of acceptance of our products or services
which limits our ability to achieve prices as well as to adequately utilize
our production capacities; price increases in fuel or raw materials;
disruption of production due to shortages of materials, labor strikes, or
supplier insolvencies; a decline in resale prices of used vehicles; the
effective implementation of cost-reduction and efficiency-optimization
measures; the business outlook of companies in which we hold a significant
equity interest, most notably EADS; the successful implementation of strategic
cooperations and joint ventures; changes in laws, regulations and government
policies, particularly those relating to vehicle emissions, fuel economy and
safety; the resolution of pending governmental investigations and the
conclusion of pending or threatened future legal proceedings; and other risks
and uncertainties, some of which we describe under the heading "Risk Report"
in Daimler's most recent Annual Report. If any of these risks and
uncertainties materialize, or if the assumptions underlying any of our
forward-looking statements prove incorrect, then our actual results may be
materially different from those we express or imply by such statements. We do
not intend or assume any obligation to update these forward-looking
statements. Any forward-looking statement speaks only as of the date on which
it is made.

About Daimler
Daimler AG is one of the world's most successful automotive companies. With
its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler
Buses and Daimler Financial Services, the Daimler Group is one of the biggest
producers of premium cars and the world's biggest manufacturer of commercial
vehicles with a global reach. Daimler Financial Services provides financing,
leasing, fleet management, insurance and innovative mobility services.The
company's founders, Gottlieb Daimler and Carl Benz, made history with the
invention of the automobile in the year 1886. As a pioneer of automotive
engineering, Daimler continues to shape the future of mobility today: The
Group's focus is on innovative and green technologies as well as on safe and
superior automobiles that appeal to and fascinate its customers. For many
years now, Daimler has been investing continually in the development of
alternative drive systems with the goal of making emission-free driving
possible in the long term. So in addition to vehicles with hybrid drive,
Daimler now has the broadest range of locally emission-free electric vehicles
powered by batteries and fuel cells. This is just one example of how Daimler
willingly accepts the challenge of meeting its responsibility towards society
and the environment. Daimler sells its vehicles and services in nearly all the
countries of the world and has production facilities on five continents. Its
current brand portfolio includes, in addition to the world's most valuable
premium automotive brand, Mercedes-Benz, the brands smart, Maybach,
Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses.
The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock
exchange symbol DAI).

In 2011, the Group sold 2.1 million vehicles and employed a workforce of more
than 271,000 people; revenue totaled €106.5 billion and EBIT amounted to €8.8

Location            Start     Vehicles
Ulm / Neu-Ulm       03 / 2009 300 (mhd) / 25 (electric drive)
Austin, Texas       05 / 2010 300 (gasoline)
Hamburg             04 / 2011 500 (mhd)
Vancouver           06 / 2011 320 (mhd)
Amsterdam           11 / 2011 300 (electric drive)
San Diego           11 / 2011 300 (electric drive)
Vienna              12 / 2011 500 (mhd)
Dusseldorf          02 / 2012 300 (mhd)
Washington D.C.     03 / 2012 300 (gasoline)
Portland, Oregon    03 / 2012 250 (gasoline) / 30 (electric drive)
Berlin              04 / 2012 1,200 (mhd) / 16 (electric drive)
Toronto             06 / 2012 300 (mhd)
Calgary             07 / 2012 300 (mhd)
Miami               07 / 2012 250 (gasoline)
Cologne             08 / 2012 350 (mhd)
Stuttgart           11 / 2012 300 (electric drive)
London              12 / 2012 500 (mhd)
Seattle, Washington 12 / 2012 330 (gasoline)

SOURCE Daimler Corporate Communications

Website: http://www.daimler.com
Contact: Andreas Leo, +49 731 505 6821, or Andreas Spannbauer, + 49 711 2574
4078, or Han Tjan, +1-212-909-9063, all for Daimler
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