Will Bring the Drama to Super Bowl XLVII

     Will Bring the Drama to Super Bowl XLVII

PR Newswire

CHICAGO, Jan. 21, 2013

CHICAGO, Jan. 21, 2013 /PRNewswire/ --, the premier online resource
for buying and selling new and used vehicles, will add drama to this year's
Big Game to launch its all-new advertising campaign. Today, the site released
print, digital and social teasers that pose the question "why drama?" Until
the big reveal of's first new commercial, which will air during the
first quarter of the game, fans can get a taste for drama by visiting

To view the multimedia content associated with this release, please click:

(Photo: )

"With a brand-new campaign, we wanted to build excitement for our ad and save
its reveal for the Super Bowl," said Linda Bartman,'s Chief Marketing
Officer. "Our new campaign is more connected to the car shopping experience
and more compelling than ever. Fans should be ready for a more engaging feel
from advertising that is consistent wherever they see our brand."

2013 will be a significant year for advertising. The new commercials
will be the first work created by the site's new advertising agency of record,
mcgarrybowen Chicago, who leads's integrated team of agencies. With
full creative integration across TV, digital, print, radio and social combined
with a robust media plan, the campaign will be more impactful than ever. In
addition, for the first time in the site's history, the new campaign is
intended to be more than a single year execution.

"We have heard from car shoppers that buying a new car can be overwhelming,
and sometimes even stressful, so our new campaign shows how dealers help car
shoppers have a drama-free buying experience by using," said Bartman.
"We think this message is one that will resonate with car shoppers. As has
been the case for the last five years, the Super Bowl remains the perfect
place to tell our story to an unprecedented audience."

In addition to mcgarrybowen, other agencies on's integrated team
include Avenue (B2B), Edelman Digital (social), OMD (media buying), Optimum
Sport (media buying), Prometheus (media buying) and Piston (digital).

ABOUT CARS.COM is an award-winning online destination for car shoppers that offers
information from consumers and experts to help buyers formulate opinions on
what to buy, where to buy and how much to pay for a car. offers
thousands of new and used vehicle listings, consumer reviews, side-by-side
comparison tools, photo galleries, videos, unbiased editorial content and many
other tools. puts millions of car buyers in control of their shopping
process with the information they need to make confident buying decisions.
Launched in June 1998, is a division of Classified Ventures LLC,
which is owned by leading media companies, including A.H. Belo (NYSE: AHC),
Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune
Company and The Washington Post Company (NYSE: WPO).


Contact: Ethan Hertzberg, +1-312-601-5685,
Press spacebar to pause and continue. Press esc to stop.