Dreaming of a New Car? Volvo Brings "Build Your Own" Ability to Participants
at Upcoming Canadian Auto Shows
New app in Volvo show booths allows prospective car buyers to easily customize
MONTREAL, Jan. 21, 2013 /CNW Telbec/ - Car enthusiasts will not only be able
to preview the new 2013 Volvo models at this year's auto shows, but will be
able to build and customize their own vehicle with an interactive application.
Developed by Montreal mobile application development studio, WhereCloud, the
Volvo show booth app uses interactive touch technology to allow people to
virtually transform the 2013 Volvo models on display. Using the interactive
tablets provided, participants can choose from a wide range of design options
with a swipe of their finger, from trim levels, colours and wheels right down
to upholstery and navigation. The app will then produce detailed images of
their ideal car as well as pricing.
"'Build your own car' systems typically found online can be confusing and
slow. Touchscreens can provide a far more intuitive, engaging experience for
users, especially given that the car models they're customizing are right in
front of them. They can try out car design options as they view pricing
details in a transparent and straightforward way," said Martin Dufort, Chief
Executive Officer and Founder of WhereCloud. "This app adds to the immersive
experience of the Volvo brand, which is an aspect we strive for with all our
"WhereCloud has played a key role in helping us add a new dimension to the
traditional auto show booth experience," said Brad Painter, VP of Marketing at
Volvo Canada. "Our customers want a car that reflects their specific needs and
personalities, and we wanted to be able to give them that customization
experience in an innovative and accessible way. WhereCloud has accomplished
that for us."
The app is built in part on proprietary technology developed by WhereCloud
through the company's work in sectors such as retail, health and travel. It
will be deployed in Volvo show booths at upcoming auto shows in Montreal,
Toronto, Calgary and Vancouver.
About WhereCloud Inc.
WhereCloud was founded in 2006 with a focus on technological innovation and
the highest quality standards. Located in Montreal, Canada, WhereCloud
specializes in creating iPhone, iPad and Android apps that are
state-of-the-art, user oriented and easy to use. Its products have been
downloaded by more than 5 million users and have been featured multiple times
in top rankings of the Apple App Store. Among WhereCloud's industry-acclaimed
apps are YellowPages.ca, NFB Films, and VarVacations.com. See
www.wherecloud.com for details.
For media requests, please contact:
Martin Dufort, CEO & Founder, WhereCloud 438.381.6581 firstname.lastname@example.org
Brad Painter, VP Marketing, Volvo Canada 905.695.9645 email@example.com
For additional photos and videos of the application
SOURCE: Volvo Cars Canada Corp
To view this news release in HTML formatting, please use the following URL:
CO: Volvo Cars Canada Corp
NI: CPR ELE AUT NP
-0- Jan/21/2013 15:43 GMT
Press spacebar to pause and continue. Press esc to stop.