Dreaming of a New Car? Volvo Brings "Build Your Own" Ability to Participants at Upcoming Canadian Auto Shows

Dreaming of a New Car? Volvo Brings "Build Your Own" Ability to Participants 
at Upcoming Canadian Auto Shows 
New app in Volvo show booths allows prospective car buyers to easily customize 
new cars 
MONTREAL, Jan. 21, 2013 /CNW Telbec/ - Car enthusiasts will not only be able 
to preview the new 2013 Volvo models at this year's auto shows, but will be 
able to build and customize their own vehicle with an interactive application. 
Developed by Montreal mobile application development studio, WhereCloud, the 
Volvo show booth app uses interactive touch technology to allow people to 
virtually transform the 2013 Volvo models on display. Using the interactive 
tablets provided, participants can choose from a wide range of design options 
with a swipe of their finger, from trim levels, colours and wheels right down 
to upholstery and navigation. The app will then produce detailed images of 
their ideal car as well as pricing. 
"'Build your own car' systems typically found online can be confusing and 
slow. Touchscreens can provide a far more intuitive, engaging experience for 
users, especially given that the car models they're customizing are right in 
front of them. They can try out car design options as they view pricing 
details in a transparent and straightforward way," said Martin Dufort, Chief 
Executive Officer and Founder of WhereCloud. "This app adds to the immersive 
experience of the Volvo brand, which is an aspect we strive for with all our 
"WhereCloud has played a key role in helping us add a new dimension to the 
traditional auto show booth experience," said Brad Painter, VP of Marketing at 
Volvo Canada. "Our customers want a car that reflects their specific needs and 
personalities, and we wanted to be able to give them that customization 
experience in an innovative and accessible way. WhereCloud has accomplished 
that for us." 
The app is built in part on proprietary technology developed by WhereCloud 
through the company's work in sectors such as retail, health and travel. It 
will be deployed in Volvo show booths at upcoming auto shows in Montreal, 
Toronto, Calgary and Vancouver. 
About WhereCloud Inc. 
WhereCloud was founded in 2006 with a focus on technological innovation and 
the highest quality standards. Located in Montreal, Canada, WhereCloud 
specializes in creating iPhone, iPad and Android apps that are 
state-of-the-art, user oriented and easy to use. Its products have been 
downloaded by more than 5 million users and have been featured multiple times 
in top rankings of the Apple App Store. Among WhereCloud's industry-acclaimed 
apps are YellowPages.ca, NFB Films, and VarVacations.com. See 
www.wherecloud.com for details. 
For media requests, please contact: 
Martin Dufort, CEO & Founder, WhereCloud 438.381.6581 martin@wherecloud.com 
Brad Painter, VP Marketing, Volvo Canada 905.695.9645 bpainter@volvocars.com 
For additional photos and videos of the application 
SOURCE: Volvo Cars Canada Corp 
To view this news release in HTML formatting, please use the following URL: 
CO: Volvo Cars Canada Corp
ST: Quebec
-0- Jan/21/2013 15:43 GMT
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