Winter-Weary Canadians Dream of Ditching the Dark

Winter-Weary Canadians Dream of Ditching the Dark 
Expedia.ca survey shows that with all of winter's challenges,
Canadians are most desperate for more sunlight 
TORONTO, ONTARIO -- (Marketwire) -- 01/21/13 -- Forget the snow and
bone-chilling temperatures - what makes Canadians most want to
'escape' winter doesn't have as much to do with the weather per se as
you'd think. According to a survey conducted by Expedia.ca, Canada's
leading online travel provider, the number one reason why Canadians
would like to travel to a sunny destination this time of year is to
avoid the shorter days and lack of sunlight.  
Fifty per cent of Canadians surveyed cited dark days as their major
winter gripe - not surprising that given on average, Canadians get
four to six hours less sunlight in the winter compared to the summer
months.(1) In fact, Canadians experience almost seven hours less
daylight on Canada's shortest day, December 21st, compared to the
longest, June 21st, each year.(2)  
Though Canadians are well-known to 'migrate' to warmer destinations
during the winter months, of those surveyed, 61 per cent stated they
have never taken an all-inclusive trip to a bright and sunny
warm-weather destination to escape the winter season. This season's
icy grip on Canadians coast-to-coast may change that, with almost a
quarter - 22 per cent - of respondents stating that they 'definitely'
or 'probably' will book an all-inclusive vacation this winter. 
"We were surprised to learn that so many of the Canadians we polled
have yet to take advantage of the convenience and cost savings of an
all-inclusive vacation," said Sean Shannon, Vice President and
Managing Director of Expedia Canada. "All-inclusive packages give
travellers the peace of mind they need to enjoy a relaxing trip
without having to worry about anything else. Convenience is key when
it comes to travel and an all-inclusive vacation - or 'fly and flop'
- allows travellers to focus their efforts on enjoying their
vacation."  
What are Canadians escaping from?  
While the dark, sun-less days of winter are the number one irritant,
snow, sleet and slush also play a role in the desire to flee 'old man
winter'. Of those surveyed, 32 per cent are hoping to avoid the
delays caused by driving in winter weather and 30 per cent want to
escape the chore of shoveling snow.  
In addition, other annoyances Canadians would like to 'escape' from
this winter include: 


 
--  Suffering from seasonal colds and flus (27 per cent) 
--  Having to bundle up in multiple layers before going outside (25 per
    cent) 
--  Dealing with high heating bills due to cold weather (23 per cent) 
--  Waking up cold in the morning and fighting to stay warm all day, no
    matter where you are (21 per cent) 
--  Riding in a freezing car that stays cold until you're just about to
    reach your destination (20 per cent) 

 
"We understand the challenges Canadians endure during the cold winter
months because at Expedia.ca, we endure them too," said Shannon. "For
those who want a break from Old Man Winter, Our Escape Winter
Promotion offers a wide selection of all-inclusive trips to sunny
destinations that will help Canadians feel refreshed, recharged and
revitalized - feelings that will hopefully last long enough to get
them through to spring." 
Popular Escape Destinations for Canadians?  
So where are people going to find fun in the sun? Fifty per cent of
Canadians who have taken an all-inclusive trip said they've travelled
to Mexico to escape winter in the past. This coincides with beach
vacations booked on Expedia.ca in 2012 as well, with Mexico taking
the top spot. Specific Mexico favourites for Canadian travellers in
2012 included Playa del Carmen, Cancun, Puerto Vallarta, Los Cabos
and Mazatlan.(i)  
Other popular travel destinations for Canadians looking to escape the
winter according to Expedia.ca's survey include Dominican Republic
(29 per cent), Florida (26 per cent), Jamaica (19 per cent), and
Bahamas (13 per cent). 
Expedia.ca offers solutions for Canadians who want to escape the
winter 
For Canadians who need a break from Old Man Winter, Expedia.ca's
Escape Winter Promotion offers countless all-inclusive vacation
options to warm, sunny destinations in Mexico, the Caribbean and
other locations around the world. Vacationers receive a $150 future
travel credit if they book before February 28, 2013 and travel before
March 31, 2013 and their trip is backed by a Best Price Guarantee.
Canadians can also enter to win a 1-in-4 all-inclusive beach vacation
on Expedia.ca's Facebook page by sending a message to 'Old Man
Winter' via an Expedia.ca online postcard. 
Methodology  
From January 11th to January 14th, an online survey was conducted
among a sample of 1,009 Canadian adults who are also Angus Reid Forum
panel members. The margin of error - which measures sampling
variability - is +/-3.08%, 19 times out of 20. The sample was
balanced by age, gender, region and education according to the most
recent census data. Discrepancies in or between totals are due to
rounding. 
About Expedia Inc.  
Expedia, Inc. operates Canada's most visited full-service online
travel service, Expedia.ca. To help Canadians plan and purchase
travel, Expedia, Inc. provides the best combination of scheduled and
charter flights, rental cars and hotel reservations, vacation
packages, destination activities, cruises, trip insurance and
traveller-authored content. Expedia customers are supported by
customer support agents available 24 hours a day, seven days a week
via a toll-free number and email response.  
Expedia, Expedia.ca and Escape Winter are either registered
trademarks or trademarks of Expedia, Inc. in the U.S. and/or other
countries. Other logos or product and company names mentioned herein
may be the property of their respective owners. (C) 2013 Expedia,
Inc. All rights reserved. CST: 2029030-50  
1 - The Weather Network
(http://www.theweathernetwork.com/index.php?product=moonsun)  
2 - The Weather Network
(http://www.theweathernetwork.com/index.php?product=moonsun)  
(i)Figures based on all pre-packaged vacations booked on Expedia.ca
from January 1/12 to December 31/12.
Contacts:
Veritas Communications
Emily Vear
416-955-4590
vear@veritasinc.com
 
 
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