netCORE Enables Brands to Unleash the True Potential of Mobile Marketing
MUMBAI, January 21, 2013
MUMBAI, January 21, 2013 /PRNewswire/ --
Result-driven and Customized Mobile Marketing Campaigns for Brands Like HUL,
India Against Corruption and Colgate Have Been Recognized by IAMAI, MMAand
netCORE Solutions, a leading provider of technology platformand consultancy
services for marketing and communications over emailand mobile (
www.netcore.co.in ), has bagged 2 awards at the 3 ^rd India Digital Summit
hosted by Internet & Mobile Association of India (IAMAI) in New Delhi on
Thursday, 17 ^th Jan 2013. This makes its tally of awards to a total of 5 in
the last six months, with the previous two awards being MOBBY's and one in MMA
The two IAMAI Awards won by netCORE were for the categories of Best Mobile
Voice Advertising or Marketing Campaign for Hindustan Unilever Ltd. - Active
Wheel and Best Digital Integrated Campaign for India Against Corruption.
The Hindustan Unilever's Active Wheel campaign was aimed at reaching consumers
in towns and villages with a population of less than 10 thousand. The mobile
medium helped reach these consumers by using a tool as simple as missed calls.
On giving a missed call to the advertised toll-free number, consumers received
a voice call-back with humorousand engaging content from a repository. There
was an element of surprise interweaved with the fresh content every time they
called, which got these consumers excited, and resulted in multiple calls from
This campaign has become HUL's most successful marketing campaign for mobile
in the entire Asia Pacific region. Recent results from 3rd party research have
shown that close to 84% people touched by the campaign, even months after the
campaign, associated the Wheel brand with the campaign, and there was a 95%
increase in spontaneous awareness of Wheel after the campaign.
The India Against Corruption Campaignlaunched gained enormous support for its
anti-corruption movement through viral marketing. The campaign was launched
with a missed call number to garner responses which was advertised on
websiteand social media. The campaign reached out to 80 million people
through SMS campaign and received 25 million missed calls within 180 days. It
grew virally with each person forwarding 3 SMSes on an average to their
friends, acquaintances and relatives.
netCORE had previously won awards at Mobby's 2012 and Smarties India 2012 for
Colgate Active Salt Taste Challenge 2012.
Commenting on these awards, Girish Nair, CEO of netCORE said, "We undertook
disproportionate efforts to understand the brands' needs and make these
campaigns successful. We went deep into understanding the brand's evolution &
devised a logical consumer flow to get the best results, constantly driving
towards achieving and optimizing brand objectives. It gives us immense joy to
see our efforts being appreciated and recognized by industry and more
importantly by our clients."
Kalpit Jain, COO of netCORE, added, "It's always good to get appreciated for
your hard work and it's certainly a bonus to be recognized by our industry
peers. A warm thank you to the entire jury as well. netCORE Solutions is
overwhelmed with this reception and we will continue to provide innovative
solutions through our Mobile & Email based marketing and communication
These success stories of well-known brands prove that mobile as a marketing
medium has immense potential and if used effectively can help maximize the
impact of campaigns by 20x times.
netCORE provides technology platforms and consultancy services for marketing
and communication over both email and mobile.
Established in 1998, netCORE has been pioneering innovative digital
communication solutions in the email and mobility domains. Headquartered in
Mumbai, and operating from eight locations across India and internationally,
netCORE has a reach that extends globally.
A highly robust email and mobile infrastructure and a team of expert marketing
domain consultants have helped enable the organization in providing clients
with highly successful campaigns for branding, lead generation and
interactivity. In addition, a highly dedicated team of account managers and
customer support ensures timely services.
With cross-platform delivery mechanismsand multi-modal response systems,
netCORE has been upping the ante for generating sustainable revenue for its
partners with innovative solutions for the last 15 years.
Primary Media Contact: Kunal Wadia, email@example.com , 91-22-43664000
Secondary Media Contact: Mou Chakravorty, firstname.lastname@example.org ,
Press spacebar to pause and continue. Press esc to stop.