Personality Assessments under the Spotlight, Latest Blue Paper from 4imprint

  Personality Assessments under the Spotlight, Latest Blue Paper from 4imprint

Business Wire

MANCHESTER, England -- January 21, 2013

Personality Assessments under the spotlight is the latest Blue Paper from
promotional items distributor 4imprint and is available now as a free

Dating back to the early 1900s and based on an assessment tool originally
developed for the United States Army, there are now hundreds, if not
thousands, of personality assessments available and they’re increasingly being
used to help navigate the minefield of human needs, wants and aspirations.

“This new Blue Paper looks at the most popular assessment tools being used by
organisations throughout the world and considers the views from both critics
and advocates” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK
and Ireland, “whilst detractors have likened their validity as reliable as a
horoscope, supporters believe they allow businesses and individuals the
opportunity to gain insight into their own strengths and weaknesses.”

In addition to explaining how organisations are using personality assessments
in the areas of recruitment, team building and leadership development, the
paper digs deeper into explaining two popular tools: DiSC and The Clifton
StrengthsFinder; how understanding different personality styles could benefit
an organisation, reduce the risk of conflict and increase productivity is also

To read this paper, visit


About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to
help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than
100,000 businesses with its innovative promotional products and business gifts
throughout the UK, Ireland, USA and Canada. Its promotional merchandise
offering includes personalised gifts, promotional pens, paper & notebooks,
custom printed mugs, keyrings, promotional cotton bags, mousemats, drawstring
bags, promotional sports bottles, personalised Flashdrives, diaries &
calendars, printed T-Shirts and much more.4imprint’s ‘no quibble’ guarantees
include the promise that if the personalised goods are not despatched on time
they’ll be free! For additional information, visit


Cheryl Jackson-Leafield
Marketing Manager UK & Ireland
+44 (0)161 850 3480
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