Maxim Integrated Offers a Highly Integrated 8-Bit RGB Laser Driver for Automotive Projectors

    Maxim Integrated Offers a Highly Integrated 8-Bit RGB Laser Driver for
                            Automotive Projectors

RGB laser driver for heads-up displays lowers power and cost, and shrinks size
compared to LED-driven pico projectors.

PR Newswire

SAN JOSE, Calif., Jan. 21, 2013

SAN JOSE, Calif., Jan. 21, 2013 /PRNewswire/ -- Maxim Integrated Products,
Inc. (NASDAQ: MXIM) today announced that it is now sampling the MAX3601, a
highly integrated, 8-bit RGB laser driver for pico laser projectors in
automobiles. It is a smaller size, brighter light, and lower cost solution
than traditional technology, and it enables sharper, pixel-perfect heads-up
displays (HUD) in automobiles.

(Logo: http://photos.prnewswire.com/prnh/20120912/SF71654LOGO)

This IC drives three RGB lasers to provide a brighter light without
compromising the low power. The high intensity of the lasers project brighter,
more vivid images onto the HUD to easily alert the driver while enhancing
safety. In addition, its high integration means longer battery life, less heat
build-up, and a smaller module size.

Key Advantages

  oLow cost: minimized PCB area with functional integration; three
    current-output laser drivers combined into one laser
  oLow power: with only 80mW bias current, the device achieves maximum light
    output with excellent power efficiency
  oSmall size and easier design/manufacturing: three integrated lasers
    eliminate the need for additional optics
  oHigh efficiency: less than 1W total module power provides long battery
    life, low heat dissipation, and minimal thermal sinking

Industry Commentary

  o"The MAX3601 laser driver keeps drivers clean, conscious, and connected,"
    said Mike Roberts, Executive Business Manager at Maxim Integrated. "Clean
    as in green, conscious as in safe, and connected as in infotainment.
    Maxim's new laser-based technology provides lower power and brighter, more
    visible alerts for safety and infotainment."
  o"One of the key trends for automotive displays is higher resolution," said
    Richard Robinson, Director of Automotive Analysis at Strategy Analytics.
    "Sharper imagery in heads-up displays is critical for clarity, safety, and
    driver assistance applications."

Availability and Pricing

  oAvailable in 3mm x 3.5mm, 42-bump WLP and 5mm x 5mm, 40-pin TQFN packages.
  oTQFN package specified over the -40 degrees C to +105 degrees C
    temperature range.
  oPricing starts at $3.94 (1000-up, FOB USA, TQFN package).

For more details, please click here. For a hi-res image, click here.

About Maxim Integrated
At Maxim Integrated, we put analog together in a way that sets our customers
apart.In Fiscal 2012, we reported revenues of $2.4 billion.

SOURCE Maxim Integrated Products, Inc.

Website: http://www.maximintegrated.com
Contact: Ferda Millan, +1-408-601-5429, ferda.millan@maximintegrated.com