Photo Release -- Sysco Launches Multi-Platform Marketing Relationship With The Food Network, "Restaurant: Impossible" and Chef

Photo Release -- Sysco Launches Multi-Platform Marketing Relationship With The
Food Network, "Restaurant: Impossible" and Chef Robert Irvine

HOUSTON, Jan. 18, 2013 (GLOBE NEWSWIRE) -- Sysco Corporation (NYSE:SYY), North
America's leading foodservice distribution company, today announced a
multi-platform marketing relationship with the Food Network and its highly
rated show "Restaurant: Impossible," and a partnership with the show's host,
celebrity chef Robert Irvine.

Celebrity chef Robert
 Celebrity chef Robert
 Irvine, host of Food

Sysco Food Network horizontal logo

Sysco Food Network vertical logo

A photo accompanying this release is available at

The multi-level campaign is the first of its kind for Sysco. It will utilize
specific Food Network programming and feature assets that relate to how Sysco
serves its customers every day. The campaign will include integrated marketing
and engagement initiatives to reinforce Sysco's commitment to be its
customers' most valued and trusted business partner.

"As the industry leader, we must continue to find new ways to engage with,
provide value to and earn the trust of our customers," said Bill DeLaney,
president and chief executive officer of Sysco Corporation. "Launching this
unique marketing relationship with the Food Network and Chef Irvine will
enhance our ability to strengthen our customer relationships by contributing
to their success."

"We believe the strong correlation between Food Network's 'Restaurant:
Impossible' and Sysco's far-reaching business will resonate with our
audiences," said Karen Grinthal, senior vice president of Advertising Sales,
Food Network. "This marketing program we have built with Sysco creates a
unique and dynamic platform around a signature Food Network show and chef
personality that transform the lives of restaurateurs. The clincher is that it
personifies what Sysco does every day."

In a recent study, more than 70 percent of Sysco's customers surveyed said
that they watch Food Network at least once a week and that it helps them stay
on top of trends.

Key components of the Sysco-Food Network multi-level campaign include:

  *Media tie-ins, involving formal sponsorship of "Restaurant: Impossible,"
    in-show product integrations and TV commercials;
  *Digital integrations, incorporating Food Network, Chef Irvine and Sysco
    assets on, the "Restaurant: Impossible" page on, and and Sysco's Facebook page and ChefRef app.
  *Product promotions, including three, large-scale Sysco customer
    sweepstakes; and
  *Consumer tie-in, including a consumer sweepstakes on

"Partnering with the Food Network is a great fit and an unprecedented journey
for Sysco on a number of fronts," said Bill Goetz, Sysco's senior vice
president of Marketing. "With our presence in nearly every major U.S. and
Canadian market, it provides us with a platform to launch our first national
brand campaign and our first network show integration. Food Network's mission
is directly relevant to Sysco's mission, vision and goals. And what Chef
Irvine does with his show, 'Restaurant: Impossible,' is what Sysco does with
its customers – and that's help make restaurants successful."

About Sysco

Sysco is the global leader in selling, marketing and distributing food
products to restaurants, healthcare and educational facilities, lodging
establishments and other customers who prepare meals away from home. Its
family of products also includes equipment and supplies for the foodservice
and hospitality industries. The company operates 185 distribution facilities
serving over 400,000 customers. For the fiscal year 2012 that ended June 30,
2012, the company generated record sales of over $42 billion. For more
information about Sysco, visit the company's website at and
connect with Sysco on Facebook at and
Twitter at

The Sysco Corporation logo is available at

The Sysco/Food Network horizontal logo is available at

The Sysco/Food Network vertical logo is available at

About Food Network

FOOD NETWORK ( is a unique lifestyle network, website and
magazine that connects viewers to the power and joy of food. The network
strives to be viewers' best friend in food and is committed to leading by
teaching, inspiring and empowering through its talent and expertise. Food
Network is distributed to more than 100 million U.S. households and averages
more than 9.9 million unique web users monthly. Since launching in 2009, Food
Network Magazine has tripled its rate base and delivers a circulation of 1.5
million. Headquartered in New York, Food Network has a growing international
presence with programming in more than 150 countries, including 24 hour
networks in Great Britain, India, Asia and Africa. Scripps Networks
Interactive (NYSE:SNI), which also owns and operates Cooking Channel
(, DIY Network (, Great American
Country (, HGTV (, and Travel Channel
(, is the manager and general partner.

About Restaurant: Impossible

Restaurant: Impossible continues its successful run as one of the Food
Network's most popular shows, where Chef Robert Irvine attempts to save some
of America's struggling restaurants from impending failure in just two days
with only $10,000. Over the course of each extreme mission, Chef Irvine
assesses all of the restaurant's facets and then overhauls its weakest spots
with updates to menus, retraining staff and implementing aesthetic changes
with the help of his design team, before hitting the streets to tell the
community about the improved restaurant.

About Chef Robert Irvine

With more than 25 years in the culinary profession, Chef Robert Irvine has
cooked his way through Europe, the Far East, the Caribbean and the Americas,
in hotels and on the high seas. Chef Irvine brings his experience to Food
Network as host of Restaurant: Impossible and previous host on Dinner:
Impossible and Worst Cooks in America. Chef Irvine also has been seen on The
Next Iron Chef: Super Chefs, where he competed for the title of "The Next Iron
Chef" against an all-star caliber group of chefs. A native of England, Chef
Irvine is the author of two cookbooks, Mission: Cook! (Harper Collins, 2007)
and Impossible to Easy (Harper Collins, 2010).

The photo is also available via AP PhotoExpress.

CONTACT: Charley Wilson
         Vice President, Corporate Communications
         Wendy Olson
         Director, Corporate Communications

Sysco Corporation
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