OMNI Television Re-launches OMNI.2 with All-Ethnic Programming, Beginning Jan. 21

OMNI Television Re-launches OMNI.2 with All-Ethnic Programming, Beginning Jan. 
- All-multicultural schedule part of innovative new programming strategy for 
OMNI Television in Ontario- 
- OMNI.2 to carry an additional 35 hours of ethnic-focused content - 
- Refreshed schedule featuring even more hit Bollywood programming, 
community-focused multilingual newscasts, and exclusive cultural event 
coverage - 
To tweet this release: 
TORONTO, Jan. 18, 2013 /CNW/ - Today, OMNI Television announced OMNI.2 in 
Ontario will now deliver exclusively ethnic-focused content. Beginning 
Monday, Jan. 21, the refreshed schedule for OMNI.2 will carry an additional 35 
hours of ethnic-focused programming, and feature original multilingual 
documentaries, exclusive Canadian coverage of such favourites as the Indian 
Film Industry Awards, and popular Bollywood programming. OMNI.2 is the only 
conventional station in the Ontario market to deliver all ethnic-focused 
With an increased focus on content geared towards the Asian and South Asian 
communities, the new programming schedule reflects the changing face of 
Canada. As reported by the latest Census data from Statistics Canada 
released in October 2012 on the country's accelerated language identity, more 
than 1.8 million people in Toronto reported speaking a non-English language 
most often at home and among those individuals, approximately one-third spoke 
one of five languages: Cantonese, Punjabi, Chinese, Urdu, and Tamil.* 
"OMNI Television has a legacy of being entrenched in the diverse communities 
throughout Canada and our strategy to program all ethnic content on OMNI.2 in 
Ontario reaffirms our commitment to serving Canada's multilingual 
communities," said Madeline Ziniak, National Vice-President, OMNI Television. 
"OMNI Television continues to be a leader - and trendsetter - in delivering 
multilingual programming and this refocused program schedule is designed to 
better reflect and meet the demands of Canada's changing demographics with a 
focus on Asian and South Asian content." 
The new OMNI.2 schedule gives audiences more opportunities to watch the news 
that matters most to their communities - with new, regionally-focused 
multicultural newscasts OMNI News: Mandarin, Cantonese, South Asian, and 
Punjabi airing in all-new prime-time timeslots (all times Eastern). Weekdays 
from 5 to 10 p.m., OMNI News viewers can stay up-to-date with regional 
newscasts in Mandarin (5 p.m., 7:30 p.m., and 9:30 p.m.), Cantonese (5:30 
p.m., 7 p.m., and 9 p.m.), and Punjabi (6:30 p.m. and 8:30 p.m.) and also 
South Asian community focused English-language newscasts at 6 p.m. and 8 
p.m. Serving the growing Mandarin community, OMNI News: Mandarin Weekend 
Edition keeps viewers informed with local and international news on Saturdays 
at 4 p.m., 7 p.m., and 10 p.m. 
Canada's leader in multicultural entertainment programming, the new OMNI.2 
gives fans of Indian cinema even more of their favourite films with additional 
weeknight prime-time broadcasts making OMNI.2 the premiere destination for 
all-things Bollywood including feature films, exclusive event coverage, and 
original series Bollywood Boulevard. Additionally, OMNI Television's 
Signature Series featuring original award-winning multilingual documentaries 
moves to a new prime-time slot Sundays at 7 p.m. ET. The refreshed schedule 
on OMNI.2 will also carry Shahs of Sunset, the highly-buzzed about docu-series 
from Emmy® Award-winning Ryan Seacrest Productions, that takes a look inside 
the lives of six, young, Persian socialites living in Los Angeles. 
And with Chinese New Year just around the corner, as Canada's premier 
destination for cultural event programming OMNI.2 celebrates the year of the 
snake with a lineup of in-depth news coverage of festivities across Canada, 
along with movies and specials in Mandarin and Cantonese from February 9 to 
17. Some of the highlights include Travelling in Chinese New Year, which 
explores how different regions across China welcome in the New Year, and a 
special broadcast of the popular CCTV Chinese New Year Gala from Beijing. 
OMNI Television continues to be the leading multilingual broadcaster in North 
America, with the new OMNI.2 schedule featuring content in more than 20 
languages, including Mandarin, Cantonese, Punjabi, Tamil, Hindi, Japanese, 
Korean, Urdu, Vietnamese, and Farsi. 
*Source: Statistics Canada, "Linguistic Characteristics of Canadians", 
released October 2012 
Social Media Links
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About OMNI
OMNI(™) is a free, over-the-air multilingual/multicultural television system 
committed to reflecting Canada's diversity by broadcasting an array of 
ethnocultural programming, serving multiple language communities. With five 
television stations -- in BC; Alberta (Calgary and Edmonton) and Ontario 
(OMNI.1 and OMNI.2) - OMNI has a combined reach to 22.7 million people across 
Canada. From weekly language newscasts to locally produced diversity programs, 
OMNI also delivers star-studded international series and films, including 
Bollywood blockbusters, Asian Cinema, as well as Italian and Portuguese 
telenovelas. OMNI Television is a part of Rogers Broadcasting Limited, a 
division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a 
diversified Canadian communications and media company. For more information 
Media Contacts: Charmaine Khan, OMNI Television, 
416.764.3071, Michelle Lomack, OMNI Television, 
SOURCE: OMNI Television 
To view this news release in HTML formatting, please use the following URL: 
CO: OMNI Television
ST: Ontario
-0- Jan/18/2013 14:00 GMT
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