SUMMIT ON THE SUMMIT Reaches The Top: Team Of Celebrities, Cultural Influencers And Educators Successfully Climb Mt. Kilimanjaro

     SUMMIT ON THE SUMMIT Reaches The Top: Team Of Celebrities, Cultural
Influencers And Educators Successfully Climb Mt. Kilimanjaro To Draw Attention
                            To Clean Water Crisis

Breathtaking content and innovative social media campaign amplify clean water
message and engage supporters at home

PR Newswire

LOS ANGELES, Jan. 18, 2013

LOS ANGELES, Jan. 18, 2013 /PRNewswire/ --SUMMIT ON THE SUMMIT
(www.summitonthesummit.com) today proudly announced the successful ascent of
Mt. Kilimanjaro, marking the second time in three years that a team of
cultural influencers and clean water advocates has climbed the mountain to
raise awareness of the global clean water crisis.

The group of 17 climbers, including Grammy-nominated musician Kenna, musician
Mark Foster of Foster the People, actors Justin Chatwin and Beau Garrett,
RYOT.org Co-Founder Bryn Mooser and photographer Chase Jarvis, all safely
reached the top of the 19,341-foot peak. The team was led by Eddie Bauer First
Ascent Guides Melissa Arnot and David Morton, and included a number of clean
water educators including Chevenee Reavis of Water.org, Dr. Greg Allgood of
Procter & Gamble's Children's Safe Drinking Water program, Cynthia Koenig of
Wello Water and Steve Hall of H20 For Life. Brand partners HP, Intel, P&G,
KLM Royal Dutch Airlines and Eddie Bauer generously provided everything from
state-of-the-art technology to international travel arrangements to climbing
gear.

The climbing team was supported and cheered on by celebrity activists Olivia
Wilde, Dianna Agron, Justin Timberlake and alumni climbers Jessica Biel and
Santi White (aka Santigold) who engaged fans via social media and created a
real-time call to action during the expedition. Thousands of followers
participated virtually in the seven-day, 50-mile trek via the Summit Seeker
interactive game at www.summitonthesummit.com and shared the experience by
viewing daily content, all of which was produced directly by the climbing team
on the mountain using Intel Ultrabook™ devices. Through the game, SUMMIT's
supporters on the ground were incentivized to take steps to learn more about
the clean water crisis and help spread the message about the initiative
globally. With a reach of 79 million on Twitter, thousands of Summit Seeker
users and more than 10 million community action points accumulated, SUMMIT
effectively engaged a global population of supporters in a unified way to
reach a single goal.

Kenna reflected with pride on the expedition and its impact saying, "I am
proud of the Summit team and their endurance and focus to reach the top of
Kilimanjaro. But I am more thankful that when we got there, everyone was still
clear on why they climbed -- everyone deserves clean water and Water = Life."

As SUMMIT's primary education partner, Water.org will continue to explore
solutions to the clean water crisis by improving access to safe drinking water
around the world. "More than ever, I'm convinced that the global clean water
crisis is the most pressing challenge of our lifetime and a cause that we can
absolutely build a movement of support around," said Chevenee Reavis, Director
of Strategic Initiatives at Water.org. "Amidst this incredible journey to the
summit of Kilimanjaro, we all personally experienced water insecurity -- many
for the first time. Not having access to safe drinking water is something most
never experience in the United States.But once you experience it, you realize
it's the most basic element that connects us all and you can't help but want
to do something about it.We all came together as strangers and stepped off
the mountain a united front for universal access to safe water -- and we're
just getting started!" 

Melissa Arnot, SUMMIT's experienced mountain guide who led the team up
Kilimanjaro for the second time, expressed her gratitude. "Each participant
brought his or her own perspective and background to the adventure, proving
that everyone has a mountain to climb," Arnot said. "When you look at the
numbers, the global clean water crisis seems insurmountable, making it hard to
believe that one person could take one small step that could make any
difference. But the climbers on Kilimanjaro proved that just because you
cannot see the summit doesn't mean you shouldn't climb. I know that we have
taken one step toward a solution, and I hope others will too."

SUMMIT is a production of @radical.media, a global content studio which joined
Kenna for the inaugural climb and produced the subsequent MTV documentary
film. "We're incredibly proud of Kenna and the team of influencers, brand
partners and celebrity climbers who have contributed their time, sweat and
blisters to this important cause," said Justin Wilkes, @radical's President of
Media & Entertainment. "I had the pleasure of climbing the first time around
and the greater pleasure of watching this year from the comfort of my living
room."

To find out more about the SUMMIT ON THE SUMMIT, please visit
summitonthesummit.com and continue to follow SUMMIT on social media via:

  o@SOTSK on Twitter
  osummitonthesummit on Facebook
  osummitonthesummit on Myspace
  osotsk on Instagram
  osotsk on Tumblr

ABOUT SUMMIT ON THE SUMMIT
Founded by Grammy-nominated musician and philanthropist Kenna, SUMMIT ON THE
SUMMIT is a transmedia initiative designed to drive awareness and change to
the global clean water crisis, while engaging a community through raising
awareness, supporting education, inspiring advocacy and activating
fundraising. By taking cultural influencers, educators and high-profile
individuals to the top of Mt. Kilimanjaro, Summit is able to support
organizations in bringing clean water to the one billion people living without
this basic human right. Kenna's first Summit in 2010, which counted actors
Jessica Biel, Emile Hirsch, Lupe Fiasco and Isabel Lucas among those who
climbed Kilimanjaro, encouraged federal support for water and sanitation
programs.

Media Contacts:
Casey Klurfeld        Anne Muscarella
casey@high10media.com anne@high10media.com
                      1-212-918-2046

SOURCE SUMMIT ON THE SUMMIT

Website: http://www.summitonthesummit.com
 
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